Fun Font Facts: Avant Garde

тTT Ттт FUN FONT FACTS CREATOR • Herb Lubalin and Tom Carnase designed this font in 1970 USAGE • Adidas logo FUN FACT • Typeface with two versions • One for the body text and other for the headlines Only 'Text design’ could make it to the digital world The Elusive Avant Garde KERNING [A] • Tight not touching (TNT) ORIGIN • Lubalin first used this font in the logo of AVant Garde' Magazine SIMILAR FONT, • Futura Century Gothic TYPE FAMILY San-serif category Characteristics of Avant Garde • More geometric in shape • Flat end points WHAT DESIGNERS SAY? "The only place Avant Garde looks good is in the words Avant Garde. Everybody ruins it. They lean the letters the wrong way." Ed Benguiat Tony DiSpigna, said, "The first time Avant Garde was used was one of the few times it was used correctly. It's become the most abused typeface in the world." in /ZILLIONDESIGNS +ZILLIONDESIGNS @ZILLIONDESIGNS /COMPANY/ZILLIONDESIGNS ZILLION DESIGNS