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Fresh Google Content

Google FREŠH CONTENT Google is launching an important algorithm change in its search that allows "fresher" results. For example, if we search the word "Olympics" perhaps we expect historic or prominent results; for Google this is not so. They indicate that if you use the word "Olympics" you probably desire recent information about the next Olympics. BACKGROUND - CAFFEINE In 2010 Caffeine was a big change in Google's infrastructure which allowed it to index, track and get results faster. That is why this year, under the impulse of Caffeine, Google is making a significant improvement in the classification algorithm that affects approximately 35% of its searches. WHAT TYPE or KEYWORDS ARE AFFECTED WITH THIS CHANGE? The latest events or topical issues Events that are repeated regularly Frequent updates Now when we search events such as Crisis in Greece, Fall of Gaddafi, etc., we will see pages that have been created only minutes ago. If we search some conference or event (Liberators Cup, NFL results, etc.), even without specifying its date of occurrence in the keyword, Google, by default, will return the most recent information. The algorithm also applies to the results of information that change frequently, but are not really a topic or a recurrent event. For example, if we use keywords such as best professional cameras, reviews of Toyota, etc., Google will show the most up to date information. POTENTIAL POR "FRESHNESSS" SPAM THE INFORMATION FROM "TWEETS" ÍS STILL MISSING SPAM The problem with this change is that it can become like Google News, where publishers publish their content multiple times to appear Since July, Google has not had direct access t Twitter, so it must use other sources to find its information. Considering that the most important source of recent information is Twitter, Google still has a big problem to solve. more recent. However, Google indicates that freshness is only one component of the algorithm. Other parameters such as relevance and quality of content are also observed. HOW TO WORK AGAINST THE ALGORITHM? Update your best content. Give a new Take advantage of the content generated by the user (opinions, comments) to have new information in your website. The old school still functions: Content of viewpoint to your not so "fresh" content: Quote updates, add photos and videos, add some additional paragraphs, etc. quality will attract links and social metrics to your website which will help you with SEO. Do not sacrifice quality for "freshness". We are a consulting firm specializing in SEO, SEM and Web Analytics with 8 years of experience in the market. Attachmedia works for various TOP 500 corporations in Peru. More information at: [email protected] ATTACHM3DIA blog.attachmedia.com R @attachmedia By Attachmedia 2011 Source> http://sear Google FREŠH CONTENT Google is launching an important algorithm change in its search that allows "fresher" results. For example, if we search the word "Olympics" perhaps we expect historic or prominent results; for Google this is not so. They indicate that if you use the word "Olympics" you probably desire recent information about the next Olympics. BACKGROUND - CAFFEINE In 2010 Caffeine was a big change in Google's infrastructure which allowed it to index, track and get results faster. That is why this year, under the impulse of Caffeine, Google is making a significant improvement in the classification algorithm that affects approximately 35% of its searches. WHAT TYPE or KEYWORDS ARE AFFECTED WITH THIS CHANGE? The latest events or topical issues Events that are repeated regularly Frequent updates Now when we search events such as Crisis in Greece, Fall of Gaddafi, etc., we will see pages that have been created only minutes ago. If we search some conference or event (Liberators Cup, NFL results, etc.), even without specifying its date of occurrence in the keyword, Google, by default, will return the most recent information. The algorithm also applies to the results of information that change frequently, but are not really a topic or a recurrent event. For example, if we use keywords such as best professional cameras, reviews of Toyota, etc., Google will show the most up to date information. POTENTIAL POR "FRESHNESSS" SPAM THE INFORMATION FROM "TWEETS" ÍS STILL MISSING SPAM The problem with this change is that it can become like Google News, where publishers publish their content multiple times to appear Since July, Google has not had direct access t Twitter, so it must use other sources to find its information. Considering that the most important source of recent information is Twitter, Google still has a big problem to solve. more recent. However, Google indicates that freshness is only one component of the algorithm. Other parameters such as relevance and quality of content are also observed. HOW TO WORK AGAINST THE ALGORITHM? Update your best content. Give a new Take advantage of the content generated by the user (opinions, comments) to have new information in your website. The old school still functions: Content of viewpoint to your not so "fresh" content: Quote updates, add photos and videos, add some additional paragraphs, etc. quality will attract links and social metrics to your website which will help you with SEO. Do not sacrifice quality for "freshness". We are a consulting firm specializing in SEO, SEM and Web Analytics with 8 years of experience in the market. Attachmedia works for various TOP 500 corporations in Peru. More information at: [email protected] ATTACHM3DIA blog.attachmedia.com R @attachmedia By Attachmedia 2011 Source> http://sear Google FREŠH CONTENT Google is launching an important algorithm change in its search that allows "fresher" results. For example, if we search the word "Olympics" perhaps we expect historic or prominent results; for Google this is not so. They indicate that if you use the word "Olympics" you probably desire recent information about the next Olympics. BACKGROUND - CAFFEINE In 2010 Caffeine was a big change in Google's infrastructure which allowed it to index, track and get results faster. That is why this year, under the impulse of Caffeine, Google is making a significant improvement in the classification algorithm that affects approximately 35% of its searches. WHAT TYPE or KEYWORDS ARE AFFECTED WITH THIS CHANGE? The latest events or topical issues Events that are repeated regularly Frequent updates Now when we search events such as Crisis in Greece, Fall of Gaddafi, etc., we will see pages that have been created only minutes ago. If we search some conference or event (Liberators Cup, NFL results, etc.), even without specifying its date of occurrence in the keyword, Google, by default, will return the most recent information. The algorithm also applies to the results of information that change frequently, but are not really a topic or a recurrent event. For example, if we use keywords such as best professional cameras, reviews of Toyota, etc., Google will show the most up to date information. POTENTIAL POR "FRESHNESSS" SPAM THE INFORMATION FROM "TWEETS" ÍS STILL MISSING SPAM The problem with this change is that it can become like Google News, where publishers publish their content multiple times to appear Since July, Google has not had direct access t Twitter, so it must use other sources to find its information. Considering that the most important source of recent information is Twitter, Google still has a big problem to solve. more recent. However, Google indicates that freshness is only one component of the algorithm. Other parameters such as relevance and quality of content are also observed. HOW TO WORK AGAINST THE ALGORITHM? Update your best content. Give a new Take advantage of the content generated by the user (opinions, comments) to have new information in your website. The old school still functions: Content of viewpoint to your not so "fresh" content: Quote updates, add photos and videos, add some additional paragraphs, etc. quality will attract links and social metrics to your website which will help you with SEO. Do not sacrifice quality for "freshness". We are a consulting firm specializing in SEO, SEM and Web Analytics with 8 years of experience in the market. Attachmedia works for various TOP 500 corporations in Peru. More information at: [email protected] ATTACHM3DIA blog.attachmedia.com R @attachmedia By Attachmedia 2011 Source> http://sear Google FREŠH CONTENT Google is launching an important algorithm change in its search that allows "fresher" results. For example, if we search the word "Olympics" perhaps we expect historic or prominent results; for Google this is not so. They indicate that if you use the word "Olympics" you probably desire recent information about the next Olympics. BACKGROUND - CAFFEINE In 2010 Caffeine was a big change in Google's infrastructure which allowed it to index, track and get results faster. That is why this year, under the impulse of Caffeine, Google is making a significant improvement in the classification algorithm that affects approximately 35% of its searches. WHAT TYPE or KEYWORDS ARE AFFECTED WITH THIS CHANGE? The latest events or topical issues Events that are repeated regularly Frequent updates Now when we search events such as Crisis in Greece, Fall of Gaddafi, etc., we will see pages that have been created only minutes ago. If we search some conference or event (Liberators Cup, NFL results, etc.), even without specifying its date of occurrence in the keyword, Google, by default, will return the most recent information. The algorithm also applies to the results of information that change frequently, but are not really a topic or a recurrent event. For example, if we use keywords such as best professional cameras, reviews of Toyota, etc., Google will show the most up to date information. POTENTIAL POR "FRESHNESSS" SPAM THE INFORMATION FROM "TWEETS" ÍS STILL MISSING SPAM The problem with this change is that it can become like Google News, where publishers publish their content multiple times to appear Since July, Google has not had direct access t Twitter, so it must use other sources to find its information. Considering that the most important source of recent information is Twitter, Google still has a big problem to solve. more recent. However, Google indicates that freshness is only one component of the algorithm. Other parameters such as relevance and quality of content are also observed. HOW TO WORK AGAINST THE ALGORITHM? Update your best content. Give a new Take advantage of the content generated by the user (opinions, comments) to have new information in your website. The old school still functions: Content of viewpoint to your not so "fresh" content: Quote updates, add photos and videos, add some additional paragraphs, etc. quality will attract links and social metrics to your website which will help you with SEO. Do not sacrifice quality for "freshness". We are a consulting firm specializing in SEO, SEM and Web Analytics with 8 years of experience in the market. Attachmedia works for various TOP 500 corporations in Peru. More information at: [email protected] ATTACHM3DIA blog.attachmedia.com R @attachmedia By Attachmedia 2011 Source> http://sear Google FREŠH CONTENT Google is launching an important algorithm change in its search that allows "fresher" results. For example, if we search the word "Olympics" perhaps we expect historic or prominent results; for Google this is not so. They indicate that if you use the word "Olympics" you probably desire recent information about the next Olympics. BACKGROUND - CAFFEINE In 2010 Caffeine was a big change in Google's infrastructure which allowed it to index, track and get results faster. That is why this year, under the impulse of Caffeine, Google is making a significant improvement in the classification algorithm that affects approximately 35% of its searches. WHAT TYPE or KEYWORDS ARE AFFECTED WITH THIS CHANGE? The latest events or topical issues Events that are repeated regularly Frequent updates Now when we search events such as Crisis in Greece, Fall of Gaddafi, etc., we will see pages that have been created only minutes ago. If we search some conference or event (Liberators Cup, NFL results, etc.), even without specifying its date of occurrence in the keyword, Google, by default, will return the most recent information. The algorithm also applies to the results of information that change frequently, but are not really a topic or a recurrent event. For example, if we use keywords such as best professional cameras, reviews of Toyota, etc., Google will show the most up to date information. POTENTIAL POR "FRESHNESSS" SPAM THE INFORMATION FROM "TWEETS" ÍS STILL MISSING SPAM The problem with this change is that it can become like Google News, where publishers publish their content multiple times to appear Since July, Google has not had direct access t Twitter, so it must use other sources to find its information. Considering that the most important source of recent information is Twitter, Google still has a big problem to solve. more recent. However, Google indicates that freshness is only one component of the algorithm. Other parameters such as relevance and quality of content are also observed. HOW TO WORK AGAINST THE ALGORITHM? Update your best content. Give a new Take advantage of the content generated by the user (opinions, comments) to have new information in your website. The old school still functions: Content of viewpoint to your not so "fresh" content: Quote updates, add photos and videos, add some additional paragraphs, etc. quality will attract links and social metrics to your website which will help you with SEO. Do not sacrifice quality for "freshness". We are a consulting firm specializing in SEO, SEM and Web Analytics with 8 years of experience in the market. Attachmedia works for various TOP 500 corporations in Peru. More information at: [email protected] ATTACHM3DIA blog.attachmedia.com R @attachmedia By Attachmedia 2011 Source> http://sear Google FREŠH CONTENT Google is launching an important algorithm change in its search that allows "fresher" results. For example, if we search the word "Olympics" perhaps we expect historic or prominent results; for Google this is not so. They indicate that if you use the word "Olympics" you probably desire recent information about the next Olympics. BACKGROUND - CAFFEINE In 2010 Caffeine was a big change in Google's infrastructure which allowed it to index, track and get results faster. That is why this year, under the impulse of Caffeine, Google is making a significant improvement in the classification algorithm that affects approximately 35% of its searches. WHAT TYPE or KEYWORDS ARE AFFECTED WITH THIS CHANGE? The latest events or topical issues Events that are repeated regularly Frequent updates Now when we search events such as Crisis in Greece, Fall of Gaddafi, etc., we will see pages that have been created only minutes ago. If we search some conference or event (Liberators Cup, NFL results, etc.), even without specifying its date of occurrence in the keyword, Google, by default, will return the most recent information. The algorithm also applies to the results of information that change frequently, but are not really a topic or a recurrent event. For example, if we use keywords such as best professional cameras, reviews of Toyota, etc., Google will show the most up to date information. POTENTIAL POR "FRESHNESSS" SPAM THE INFORMATION FROM "TWEETS" ÍS STILL MISSING SPAM The problem with this change is that it can become like Google News, where publishers publish their content multiple times to appear Since July, Google has not had direct access t Twitter, so it must use other sources to find its information. Considering that the most important source of recent information is Twitter, Google still has a big problem to solve. more recent. However, Google indicates that freshness is only one component of the algorithm. Other parameters such as relevance and quality of content are also observed. HOW TO WORK AGAINST THE ALGORITHM? Update your best content. Give a new Take advantage of the content generated by the user (opinions, comments) to have new information in your website. The old school still functions: Content of viewpoint to your not so "fresh" content: Quote updates, add photos and videos, add some additional paragraphs, etc. quality will attract links and social metrics to your website which will help you with SEO. Do not sacrifice quality for "freshness". We are a consulting firm specializing in SEO, SEM and Web Analytics with 8 years of experience in the market. Attachmedia works for various TOP 500 corporations in Peru. More information at: [email protected] ATTACHM3DIA blog.attachmedia.com R @attachmedia By Attachmedia 2011 Source> http://sear

Fresh Google Content

shared by attachmedia on Nov 14
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Google is launching an important algorithm change in its search that allows “fresher” results. For example, if we search the word "Olympics" perhaps we expect historic or prominent results; for G...

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