The four key strategies to implement live chat successfully

The Four Key Strategies to Implement Live Chat Successfully Evaluate Business Need Select Chat Platform olo Reduce Cost Within the Where to On the Organization Host? Cloud Active Customer Passive Assistance Improve Sales Customer Satisfaction Generate Leads Reactive Chat Approach Proactive Define Live Chat Strategy Measure > Analyze > Report > Act 3 4 Complement Self Serve Manage Customer Experience Measure ROI Agent Skills Work Force Management Web Sales Supplement Business Objective Dropout Points Trigger Points Measure Impact Reduce Customer Effort Balance Chat VS Email I Phone Personalize Interaction Customer-to-Agent ratio>Optimize Right Set of Metrics = Real Benefits of Deploying Online Chat Resources 13 Define Probability Algorithm (Business Rules I Unique Visitors I Peak Time Web Traffic) Support Sales Conversions Up-Sell Cross-Sell BENEFITS Sustain Scale Innovate Instant Resolution = Shortened Sales Process Personalized Interaction = Increased Interactivity Targeted Assistance = Consumer Engagement Support Multiple Customers = High Operational Efficiency Lesser Phone Call = Reduced Costs Measurable = Customer Data Analytics WNS wns.com %24