FORTH is an inspiring innovation method to create attractive innovative products and services with great internal support with a multidisciplinary team. The 7 advantages of the FORTH method are: 1. Concrete results in 15 weeks. 2. The innovation assignment gives focus. 3. You discover customer insights yourselves. 4. Concepts are checked at the target group. 5. 3-5 Concrete mini new business cases. 6. Teamwork creates internal support. 7. Fast implementation.