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Source: http://monetate.com/2011/12/infographic-flash-sales-becoming-the-virtual-equivalents-of-outlet-stores/ Credits wrong ? Let us know

Retailers integrating flash sales into their existing websites can immediately create new revenue opportunities without launching a separate business. And when you consider that consumers cite reputation as the most important feature of a flash-sale website, established brands have a head start on getting in on one of the fastest growing segments of ecommerce.

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