Five Things Your Restaurant Mobile App Must Include

RESTAURANT MOBILE APPS MUST INCLUDE THINGS Most restaurant apps already include location, menu and nutritional information, but consumers' expectations have been raised. Here are 5 features to consider adding to your mobile platform to meet their changing demands, and some notable examples of early adopters. 1. LOYALTY The cost of acquiring a new customer is more than 5 TIMES the cost of keeping an existing one. My Starbucks Rewards was the first to market in the coffee space; users INCREASED BY 86% in 2013 compared to 2012. TM BARL SPEND 22% MORE Customers engaging in Earl of Sandwich's Punchh-powered mobile loyalty program ANDWIES Marble Slab Creamery's loyalty points program, by Mercury Loyalty; transactions INCREASED BY 50% Carlb F Spinkberry CHARBROILED BURGER The amount of Carl's Jr. franchisee Star Chasers Oklahoma, with Tetherball, yielded mobile reward redemption rates at 30% 32% Pinkberry's in-store transactions that take place via its mobile loyalty app is AND A 20:1 ROI 2. PAYMENTS The mobile payment industry is forecasted to account for $1 trillion in global transactions by 2015. Starbucks has 10 MILLION ACTIVE USERS GENERATING 4 MILLION transactions per week. TM DUNKIN' BONUTS 3.5 MILLION AMERICA RUNS ON DUNKIN downloads of Dunkin's payment and gifting app in its first year. Checkers SUBWAY SONIC Tim Hortons. BURGERS FRIES COLAS eat fresh. Rallys BURGERS FRIES COLAS Tim Hortons, with First Data Corporation, launched tap and scan payments via BlackBerry, iOS and Android. Subway is testing payments through Paydiant. Checkers/Rally's and Sonic Drive-In selected CARDFREE to Dairy Queen selected Mozido LLC deploy m-commerce platforms. for a payments pilot. 3. LOCATION-BASED MARKETING 38% of U.S. consumers have used a mobile coupon to purchase a product in-store. Quiznos' location-based campaign, with Sense Networks, led to a Quiznos 20% JUMP IN REDEMPTION MMMM...TOASTY! A Nevada Papa Murphy's SMS campaign led to a Papa Murphy's 174% INCREASE TAKE 'N' BAKE PIZZA in normal business. fWhite Castle AuntieAnne's Auntie Anne's mobile ad pilot, with Coca-Cola, Millennial Media and Sparkfly, offered real-time redemption and analytics. McDonald's McD App, in test at 1,000 units, features offers and coupons. White Castle's Text2Crave app pushes promos to fans when they're near a restaurant. 4. ORDERING 35% of restaurant mobile apps include an ordering option. About Pizza 15% OF ALL ORDERS Hut. now come from a mobile device. Domino's has an Android, iPhone and Windows Phone 8 app: 40% OF ALL ORDERS are now digital. PIZZA More than PAPA JOHIS 45% OF ALL ORDERS Better Ingredients. Better Pizza. come from digital channels, including mobile. Jersey Mike SINCE 1956 Tim Horton. TACO BELL SUBS Tim Hortons' TimmyMe app allows users to place a group order. Taco Bell plans to rollout mobile ordering in 2014. Jersey Mike's app, with Splick-it, allows customers to order and pay, and manage loyalty rewards. 5. ENTERTAINMENT/FUNCTIONALITY Keep customers engaged in your brand. BLIMPIE AW Belangle's America's Sub Shop Famous Chicken 'n Biscuits Blimpie's Blimpie Run app features a game with the brand's mascot, Del E. Fresh, and the chance to earn rewards. A&W's app features its mascot Rooty burping the alphabet. Bojangles' app includes a digital cornhole game and a "stomach growl" alarm. Krispy hreme DOUGHNUTS Chipotle's "The Scarecrow" is an arcade-style adventure game for iOS. Krispy Kreme's Hot Now app alerts fans when a location has hot, fresh doughnuts. DON'T FORGET THE BASICS Presented by: QSB Your branded app is not complete without: web.com Restaurant Locator • Menu • Nutritional information Sources: thinkwithgoogle.com/mobileplanet/en/ qittle.com/blog/2012/07/16/restaurant-statistics-offer-successful-mobile-marketing-examples/ Information about brand examples was provided by the actual companies or company franchisees and originally appeared on QSRweb.com, PizzaMarketplace.com or FastCasual.com throughout the past year. Because of the fast-paced adoption of mobile, some of this data may now be different. think mobile first. CONNECT "MOBILE INNOVATION Retailexperience SUMMIT for retail & restaurants mobile a paymentstoday customer MobilelnnovationSummit.com: august 18 - 20 chicago OF HICH SLAB