Five Key Elements to Integrated Online Marketing
INTEGRATED ONLINE MARKETING It is important for businesses to realize that integrated digital marketing is not just a fad, but rather an evolution in marketing. Sure, one-off ad campaigns still exist, but they are no longer the touchstone of ROI that they once were. To succeed in today's techonomy, businesses need to adopt sophisticated marketing Integrated digital marketing requires businesses to synergize their marketing efforts across various media in real-time. Just like everyone else who is ever-present on the Internet, brands are too. Rather than just creating a presence, brands must be a presence. The best way to achieve this is to understand that integrated digital marketing, and the inbound marketing methodology that underpins it, are not only nice ideas, but the axels around which your brand revolves. strategies. To get you thinking about how you can implement integrated digital marketing into your business strategy, here is a quick snapshot of key elements that go into the IDM process. GOOGLE FACEBOOK ANALYTICS SOCIAL WEBSITE CONVERSION TWITTER ANALYTICS PLATFORMS GOALS -LANDING PAGES- GOOGLE+, BLOGGING OPTIMIZE ETC SEM CONTENT CONTENT MARKETING E-MAIL MARKETING BLOG STRATEGY WHITE PAPER, DISTRIBUTION E-BOOKS VIDEO, CAPTURE WEBINARS OPTIMIZATION DISPLAY META DATA ADS KEYWORDS ONLINE STRATEGY MIX ONLINE STRATEGY MIX BRAND CUSTOMER CUSTOMER NEW PRODUCT Mix of digital tactics aligned with client business goals AWARENESS ACQUISITION RETENTION LAUNCH PPC (Pay Per Click) Paid search advertising HIGH HIGH LOW MEDIUM SEO (Search Engine Optimization) Site copy, meta tags, site HIGH HIGH MEDIUM MEDIUM architecture ------ -- SOCIAL MEDIA User generated content, social networking, vertical HIGH LOW MEDIUM MEDIUM communities ----- ---- --- ONLINE PR (Online Press Releases) HIGH LOW LOW HIGH Wires, e-zines, news feeds LINKING Sponsored links, directories, inbound link LOW LOW LOW LOW acquisition DISPLAY / BANNERS Visual awareness building and re targeting MEDIUM LOW LOW MEDIUM Compiled and created by www.xcelmedia.com SOCIAL MEDIA
Five Key Elements to Integrated Online Marketing
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