First Steps in Google Adwords Infographics

First steps in Google Adwords Brought to you by & promodo www.promodo.com 1 Best way to run an advertising account Use your site Ad groups structure Campaigns Targeting Define its subject groups Search campaigns 1. Divide 2. Separate 3. Adjust targeting Display campaigns Where to look for the keywords? Use some of these: Нead AdWords Search term герort Google Analytics Organic search report AdWords • o Keyword tool SemRush or other paid services Keywords How does the length of the search query affect your website traffic? 34% This way: I use lots of words! 26% 80% 19% use more then 1 word per query 13% 6% 20% are quite happy with just 1 word 1% 2% 7 6. 4 3 2 1 words words words words words Astonishing! words word 4 Assigning bids for the ad campaign 1. Elevate bids to get a good account 2. Reduce bids until history and high CTR the budget is OK 1 page Desired budget level Bids in advertising campaign Start 0000000000 8 0000000000 THE First steps in Google Adwords Brought to you by & promodo www.promodo.com 1 Best way to run an advertising account Use your site Ad groups structure Campaigns Targeting Define its subject groups Search campaigns 1. Divide 2. Separate 3. Adjust targeting Display campaigns Where to look for the keywords? Use some of these: Нead AdWords Search term герort Google Analytics Organic search report AdWords • o Keyword tool SemRush or other paid services Keywords How does the length of the search query affect your website traffic? 34% This way: I use lots of words! 26% 80% 19% use more then 1 word per query 13% 6% 20% are quite happy with just 1 word 1% 2% 7 6. 4 3 2 1 words words words words words Astonishing! words word 4 Assigning bids for the ad campaign 1. Elevate bids to get a good account 2. Reduce bids until history and high CTR the budget is OK 1 page Desired budget level Bids in advertising campaign Start 0000000000 8 0000000000 THE First steps in Google Adwords Brought to you by & promodo www.promodo.com 1 Best way to run an advertising account Use your site Ad groups structure Campaigns Targeting Define its subject groups Search campaigns 1. Divide 2. Separate 3. Adjust targeting Display campaigns Where to look for the keywords? Use some of these: Нead AdWords Search term герort Google Analytics Organic search report AdWords • o Keyword tool SemRush or other paid services Keywords How does the length of the search query affect your website traffic? 34% This way: I use lots of words! 26% 80% 19% use more then 1 word per query 13% 6% 20% are quite happy with just 1 word 1% 2% 7 6. 4 3 2 1 words words words words words Astonishing! words word 4 Assigning bids for the ad campaign 1. Elevate bids to get a good account 2. Reduce bids until history and high CTR the budget is OK 1 page Desired budget level Bids in advertising campaign Start 0000000000 8 0000000000 THE First steps in Google Adwords Brought to you by & promodo www.promodo.com 1 Best way to run an advertising account Use your site Ad groups structure Campaigns Targeting Define its subject groups Search campaigns 1. Divide 2. Separate 3. Adjust targeting Display campaigns Where to look for the keywords? Use some of these: Нead AdWords Search term герort Google Analytics Organic search report AdWords • o Keyword tool SemRush or other paid services Keywords How does the length of the search query affect your website traffic? 34% This way: I use lots of words! 26% 80% 19% use more then 1 word per query 13% 6% 20% are quite happy with just 1 word 1% 2% 7 6. 4 3 2 1 words words words words words Astonishing! words word 4 Assigning bids for the ad campaign 1. Elevate bids to get a good account 2. Reduce bids until history and high CTR the budget is OK 1 page Desired budget level Bids in advertising campaign Start 0000000000 8 0000000000 THE First steps in Google Adwords Brought to you by & promodo www.promodo.com 1 Best way to run an advertising account Use your site Ad groups structure Campaigns Targeting Define its subject groups Search campaigns 1. Divide 2. Separate 3. Adjust targeting Display campaigns Where to look for the keywords? Use some of these: Нead AdWords Search term герort Google Analytics Organic search report AdWords • o Keyword tool SemRush or other paid services Keywords How does the length of the search query affect your website traffic? 34% This way: I use lots of words! 26% 80% 19% use more then 1 word per query 13% 6% 20% are quite happy with just 1 word 1% 2% 7 6. 4 3 2 1 words words words words words Astonishing! words word 4 Assigning bids for the ad campaign 1. Elevate bids to get a good account 2. Reduce bids until history and high CTR the budget is OK 1 page Desired budget level Bids in advertising campaign Start 0000000000 8 0000000000 THE