First Marketing Touch Impact On Lead Generation

FIRST MARKETING TOUCH İMPACT ON LEAD GENERATION We analyzed detailed information on the over 480,000 leads Bizible has tracked to bring you interesting insights and data to help you make better marketing decisions. • • MOST COMMON FIRST TOUCHES Most common first marketing touch that generated a lead. Bizible starts tracking visitors before they even fill out a form, so first marketing touch may not be the session or channel that created the lead. 56 40 27 20 10 Direct Display Email Referral Search Social FIRST TOUCH .. . WIN RATE Percentage of deals won by first touch. A closed lead can either be won or lost, so in this chart, we look at the percentage of closed deals that were won. 57 Lul 41 40 31 26 26 20 Direct Display Email Referral Search Social FIRST TOUCH • MARKETING CYCLE Average marketing cycle length in days by first touch. Defined as the number of days from first touch to when the lead was converted into an opportunity. 54 51 40 34 22 18 20 Direct Display Email Referral Search Social FIRST TOUCH .. NORMALIZED REVENUE Revenue per deal divided by the average revenue per deal for each particular company in the analysis. 1.4 1.06 1.04 0.9 1.0 0.79 0.73 0.5 0.0 Direct Display Email Referral Search Social FIRST TOUCH Obizible Close the loop between online marketing and sales dața in Salesforce. With AdWords ROI reporting, lead source information, and detailed conversion paths, Bizible can help you make better marketing decisions. Learn more at Bizible.com INFOACTIVE SHARE WIN RATE MARKETING CYCLE WIN RATE PERCENT 30 12 2.