First Annual State of Digital Marketing Survey Results

webmarketing1|2|3 2011 STATE OF DIGITAL MARKETING REPORT WHAT MAKES THE BIGGEST IMPACT ON YOUR LEAD GENERATION GOALS? 18% SOCIAL MEDIA 57% SEO 25% SOCIAL MEDIA 41% SEO B2B B2C 25% PPC 34% PPC B2B are the most active in: B2C are the most active in: f e in fe in 35% 26% 25% 75% 9% 6% 47% 35% 34% HAVE GENERATED HAVE GENERATED HAVE GENERATED LEADS FROM LEADS FROM LEADS FROM facebook Linked in twitter 55 % 众 众 众 众 众 HAVE CLOSED DEALS FROM SOCIAL MEDIA LEADS 41%ffffffffff HAVE CLOSED DEALS FROM FACEBOOK 21% in in in HAVE CLOSED DEALS FROM LINKEDIN 20% HAVE CLOSED DEALS FROM TWITTER WHERE DO YOU INVEST THE MAJORITY OF YOUR DIGITAL MARKETING BUDGET? 10% SOCIAL MEDIA 33% SEO 15% SOCIAL MEDIA 43% PPC B2B B2C 28% PPC 22% SEO 29% OTHER 20% OTHER HOW WILL YOU ADJUST YOUR DIGITAL MARKETING BUDGET IN 2012? SEO PPC SOCIAL MEDIA INCREASE 53% 40% 60% II 43% III---ii 51% ii--- 36% STAY THE SAME i 4% 9% : 4% DECREASE TOPICS MARKETERS WISH TO LEARN ABOUT MOST: 62% 46% OVERALL CROSS-PROMOTIONAL DIGITAL STRATEGY SOCIAL MEDIA MARKETING 38% 29% SEO PPC Source: 2011 Webmarketing123 State of Digital Marketing Survey