Finding Your Share of Wallet : Effective Mobile Banking Segmentation Strategies

shared by cognizant on Jun 09, 2014 in Technology

Finding Your Share of Wallet : Effective Mobile Banking Segmentation Strategies

shared by cognizant on Jun 09, 2014 in Technology

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Banks must apply their consumer segmentation smarts gained from years of successful cross-selling and customer-acquisition to advance mobile service adoption and differentiation. Here's how.
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cognizant
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