Financial Trends In 2015

Financial Search Trends in 2015 Between saving, spending and getting ahead – we're always looking for ways to improve. - However, in 2015, to research finances and make transactions, we are leaning more toward mobile use over desktop! In fact, conversion rates are 58% higher on mobile than on desktop!" Now that we're halfway through the year – what financial search trends do we have to look forward to for the remainder of 2015? 2015 January - June For the first half of the year, we tend to focus on logistics of our finances.' Getting a Mortgage Saving July Retirement Taxes Throughout the summer months, our inter- ests and finances steer more toward travel- ing. The search interest for travel rewards credit cards heightens! August Fact: 41 million Americans travelled in the first week of July last year.? As summer winds down, the hunt for college financing and resources peak! So does the search for student credit cards and interest every 365 days rates. = 1,000,000 people Fact: Two-thirds of college students require financial assistance. Majority of the search for funding is completed at the end of this month.? Sept & Oct Throughout fall, first-time homebuyers begin their search for an ideal property and loan options. November Fact: Real estate related searches on Google have grown 253% since 2011.3 Just in time for the holidays, the search for credit card applications spike Real estate related searches Fact: Almost 1 in 3 searches for credit cards are done on a smartphone.' 2011 & Before Since 2011 December As the holidays and year winds down, the scouring for gift cards and store credit cards peak. Fact: Nearly 46 million Americans received a Starbucks gift card last holiday season. = 1,000,000 gift cards 2016 References "Google. (2015). Money matters: Finance trends throughout the year. Retrieved June 8, 2015 from http://storage.googleapis.com/think/docs/finance-trends-throughout-the-year.pdf 2Hunter, H. (26 June 2014). Posts tagged 'Fourth of july'. Retrieved June 8, 2015 from http://newsroom.aaa.com/tag/fourth-of-july/ 2BigFuture. (2015). Financial aid: FAQS. Retrieved June 8, 2015 from https://bigfuture.collegeboard.org/pay-for-college/financial-aid-101/financial-aid-faqs 3National Association of Realtors. (n.d.) The digital house hunt: Consumer and market trends in real estate. Retrieved June 8, 2015 from http://www.realtor.org/sites/default/files/Study-Digital-House-Hunt-2013-01_1.pdf 4Kell, J. (5 January 2015). Nearly 46 million americans received starbucks gift cards this holiday. Retrieved June 8, 2015 from http://fortune.com/2015/01/05/starbucks-holiday-gift-cards/ NetCredit TM A More Personal Loan %24