FIAT Then and Now

FIAT THEN AND NOW A BRIEF HISTORY OF FIAT (1899 FABBRICA Italiana Automobili Torino (FIAT) is founded 1900 1908 THE FIRST FIAT OPENS FIAT factory opens the FIAT Automobile in Carso Dante and Company in the U.S. produces 24 cars in the first year FIATS were luxury cars, and cost more than domestic ones 1948 WWI RECONSTRUCTION FIAT SUPPLIES on factories destroyed the Allied Forces with in World War Il in vehicles, weapons, Italy begins and aircraft GM 1957 2000 GENERAL MOTORS FIAT introduces the 500 Priced at 465,000 lira, purchases 20% of FIAT or about $1,052 2009 2005 FIAT TAKES GM ENDS control of 58.5% of the relationship with FIAT Chrysler when it went through bankruptcy • $16,195 2011 2014 FIAT BEGINS FIAT 500 selling cars in the U.S. base model priced again for the first time at $16,195 in 27 years REDEFINING ITALIAN AUTOS FIAT STANDS FOR... DISCOVERY INDIVIDUALISM CELEBRATION EXCITEMENT THE A SMALL car with a big attitude FIAT 500 A GLOBAL ICON A FAVORITE with drivers and automotive journalists UNLIKE IS... any other car on the market FIAT TRIUMPHS MORE THAN 1 MILLION FIAT 500S SOLD IN OVER 100 COUNTRIES WINNER OF MORE THAN 80 INTERNATIONAL AWARDS 2008 2009 BEST CONSUMERS KBB'S DIGEST World Car 10 Coolest European Car of the New Design of the Year Engine Cars Under Year of 2010 Best Buy in $18,00, Subcompact Cars for 2012, 3 years running 2013, and 2014 INFOGRAPHIC PROVIDED BY Dublin FIAT (FIAT) www.dublinfiatstudio.com Sources: http://www.FIATusa.com/en/social/#history http://www.fiatusa.com/en/social/#accolades http://www.lifeinitaly.com/italian-cars/FIAT-history.asp http://www.nbcnews.com/id/41369697/ns/business-the_driver seat/t/FIAT-thinks-small-it- returns-us-market-after-years/#.U2vgvvldXO4 http://autos.aol.com/article/FIAT-500-coming-to-america/ http://www.bankrate.com/finance/auto/FIAT-returns-to-u-s-100-years-later-1.aspx http://www.forbes.com/sites/halahtouryalai/2014/01/07/the-story-behind-chrysler-and-FIAT- and-why-the-stock-is-so-cheap/ http://www.bloomberg.com/apps/news?pid=newsarchive&sid-awBfwvoPZgio&refer-news http://www.fiatusa.com/en/500/