February Email Marketing Campaign Planning

920 Love is in the air Send some love to your customers this Valentine's Day Valentine's Day is a huge deal for most email marketers. It's simply a holiday that cannot be missed by businesses. Average annual Valentine's Day spending - Valentine's Day isn't just for couples $ 13.19 Billion 60.6% of shoppers plan to show their love for family members 45.2% will spend on their friends and pets Email marketing tips for the month of love FEBRUARY EMAIL CAMPAIGN PLANNING • Use a Valentine's day template with a nice balance of valentine-specific copy and imagery to get people in the mood and thinking January 27-31 Pre-Valentine's Day campaigns about the event. • Most people are still paying off their bills from the Christmas holiday season, so make sure the offer is affordable and is compelling enough to encourage them to act. February 3-7 Launch your promos and offers for the holiday • Use email to promote a special Valentine's Day draw to win a prize – to collect emails and grow your email February 11-12 "Hurry! Time is running out!" campaign – offer reminder subscriber list. • Use testimonials and reviews. Highlight great reviews and testimonials February 13 in your emails to bolster the offer. Valentine's Day Eve campaign, last minute offers, special date ideas, etc. Common email themes February 15-16 Say thank you and extend another offer to these loyal customers • His and her gift guides • Free shipping • Valentine's wish list Sales and special offers Gifts most often given on Valentine's Day Cards 52.1% Candy 47.5% Dining 34.6% Flowers 34.3% 2$ Jewerly 17.3% Clothing 14.4% Gift Cards Other Gifts 11.2% 12.6% Valentine's Day interesting facts In the late 1800s, the first box of chocolate was introduced by Richard Cadbury exclusively for Valentine's Day. Each year more than 35 million heart shaped chocolate boxes are sold particularly for this day, out of which, chocolates worth $1 billion are purchased in the U.S. alone. I LOVE YOU Approximately 8 billion candy hearts are manufactured each year for Valentine's Day. ВЕ MINE St. Valentine's Day began as a liturgical celebration of one or more early Christian saints named Valentinus. campaigner Source: Wikipedia, NRF, Statistic Brain EMAIL INTO REVENUE