Father's Day Infographic

June 15th This Father's Day * OVER * WIN DAD with TECH 45% 63R% WANT TO REPLACE OF DADS ARE HOPING FOR A GADGET OR UPGRADE A TECH GADGET THEY ALREADY HAVE --- Why is Tech so important to Dad? 50% 30% 19% It will make life easier It's fun to use He needs it Younger Dads Want More Tech Age 52% 18-29 51% 30-39 38% 40-49 33% 50-59 37% 60-69 Dad's Most Memorable Tech Gift. EVER. 21 O 19* C 19% Mobile phone Tablet Home Theater/Sound (TV, Blue Ray, streaming device, surround sound) O) 15* (2 14 O 9% To 3% FO Computer/laptop Gaming Personal Entertainment Camera (headphones, MP3 players, smart watch) Gift Budget for Pop Here's a look at how much families are spending on dear old dad. < $50 $50-100 $100-250 $250-500 $500+ 25% 27% 30% 15% 3% 67% of Dads said they don't set gift limits 60% 4 For those that do, 60% of wives/ others spent more than the limit. Make Sure Dad's Gift Lasts Enroll his new phone in mobile protection to cover loss, theft and damage. For his other gadgets, get the protection plan offered at your retailer to cover accidental damage from handling (ADH), cracked screens, liquid damage, drops and more. asurion Sources Survey results based on responses from 1,000 dads. Data collected by Asurion in April, 2014 via SI. © 2014 Asurion, LLC. All Rights Reserved. ..... . . Ti... . . . . I %24