Fans at the game: craving food, beer and mobile experiences.

jamota presents GAME DAY STATS IN REVIEW Sports fans and their smartphones at the big game. iamota, a leading mobile agency based in Vancouver, recently conducted a survey of over 1,000 Canadian smartphone owners who attended at least one major sporting event in the past year to better understand how sports fans use smartphones at live sporting events, what their motivations are for using smartphones for different activities, and their level of interest in using smartphones for new activities. THEY USED THEIR SMARTPHONE ALMOST 6 TIMES PER GAME 80% of sports fans who own smartphones used their device at the last major sporting event they attended, with 43% using their smartphone 5 or more times. 20% 20% 17% 30% NEVER USED USED 1-2 TIMES 13% USED 3-4 TIMES USED 5-10 TIMES USED 11+ TIMES ADMIT ONE THE SMARTPHONE WIELDING SPORTS FAN ATTENDS ON AVERAGE 4.8 MAJOR SPORTING EVENTS A YEAR. 5.5 GAMES 3.8 GAMES DO NOT DET 480091 56% MAKE SOME NOISE! 56% ATTEND 3 OR MORE GAMES A YEAR Men have attended significantly more sporting events than women. Women more likely to participate in social activities while men are more likely to use their devices for THE MOST COMMON team/sports related activities. SMARTPHONE TAKE PHOTOS ACTIVITIES DURING COMMUNICATE WITH FRIENDS LIVE SPORTS EVENTS* USE SOCIAL MEDIA LOOK UP SPORTS INFO Sports fans conduct a variety of activities on their USE TEAM APP/WEB SITE smartphone while attending live major sporting events. f #1 72% 65% 45% 41% 35% MOST SEE SMARTPHONE AS A GOOD WAY TO FILL DOWNTIME AT SPORTS EVENTS** 74% "GOOD WAY TO FILL DOWNTIME" Canadian sports fans have a positive perception of using their smartphones at live sporting events. 56% "ADDS TO MY OVERALL EXPERIENCE" 44% "LET PEOPLE KNOW I'M AT THE GAME" "GET MORE INTO IT WHEN I GET INFO ON TEAMS/PLAYERS" FANS SHOWING INTEREST IN NEW SMARTPHONE EXPERIENCES** FREE WIFI ORDER & DELIVERY OF FOOD/DRINKS VIEW REPLAYS LIKE JUMBO TRON PLAY POLLS, TRIVIA & CONTESTS When it comes to using their smartphones for new activities during live sporting REAL TIME GAME CHECK OТHER BUY TICKETS FOR CONTENT events, fans are most interested in FUTURE GAMES/EVENTS 09136 accessing free WiFi. 9E160 80% 63% 61% 55% 54% 53% 49% 47% Source: iamota Canadian Mobile Sports Fan Research Report conducted by Insights West July 2012. Online survey of 1,004 English speaking Canadians who own a smartphone and attended a major sporting event (NHL, CFL, NFL, MLB, NBA, MLS, Golf, Car Racing) in the past year. Margin of error is +/- 3.1%, 19 times out of 20. * stats stated are a combination of always, often, sometimes. **top 2 box. January 2013 iamota www.iamota.com © 2004-2013 iamota corporation a mobile agency $115 48009136 FROM 7:30PM TO 10:30PM VIEW EXCLUSIVE SCORES/SPORTS INFO /PLAYERS STATS jamota presents GAME DAY STATS IN REVIEW Sports fans and their smartphones at the big game. iamota, a leading mobile agency based in Vancouver, recently conducted a survey of over 1,000 Canadian smartphone owners who attended at least one major sporting event in the past year to better understand how sports fans use smartphones at live sporting events, what their motivations are for using smartphones for different activities, and their level of interest in using smartphones for new activities. THEY USED THEIR SMARTPHONE ALMOST 6 TIMES PER GAME 80% of sports fans who own smartphones used their device at the last major sporting event they attended, with 43% using their smartphone 5 or more times. 20% 20% 17% 30% NEVER USED USED 1-2 TIMES 13% USED 3-4 TIMES USED 5-10 TIMES USED 11+ TIMES ADMIT ONE THE SMARTPHONE WIELDING SPORTS FAN ATTENDS ON AVERAGE 4.8 MAJOR SPORTING EVENTS A YEAR. 5.5 GAMES 3.8 GAMES DO NOT DET 480091 56% MAKE SOME NOISE! 56% ATTEND 3 OR MORE GAMES A YEAR Men have attended significantly more sporting events than women. Women more likely to participate in social activities while men are more likely to use their devices for THE MOST COMMON team/sports related activities. SMARTPHONE TAKE PHOTOS ACTIVITIES DURING COMMUNICATE WITH FRIENDS LIVE SPORTS EVENTS* USE SOCIAL MEDIA LOOK UP SPORTS INFO Sports fans conduct a variety of activities on their USE TEAM APP/WEB SITE smartphone while attending live major sporting events. f #1 72% 65% 45% 41% 35% MOST SEE SMARTPHONE AS A GOOD WAY TO FILL DOWNTIME AT SPORTS EVENTS** 74% "GOOD WAY TO FILL DOWNTIME" Canadian sports fans have a positive perception of using their smartphones at live sporting events. 56% "ADDS TO MY OVERALL EXPERIENCE" 44% "LET PEOPLE KNOW I'M AT THE GAME" "GET MORE INTO IT WHEN I GET INFO ON TEAMS/PLAYERS" FANS SHOWING INTEREST IN NEW SMARTPHONE EXPERIENCES** FREE WIFI ORDER & DELIVERY OF FOOD/DRINKS VIEW REPLAYS LIKE JUMBO TRON PLAY POLLS, TRIVIA & CONTESTS When it comes to using their smartphones for new activities during live sporting REAL TIME GAME CHECK OТHER BUY TICKETS FOR CONTENT events, fans are most interested in FUTURE GAMES/EVENTS 09136 accessing free WiFi. 9E160 80% 63% 61% 55% 54% 53% 49% 47% Source: iamota Canadian Mobile Sports Fan Research Report conducted by Insights West July 2012. Online survey of 1,004 English speaking Canadians who own a smartphone and attended a major sporting event (NHL, CFL, NFL, MLB, NBA, MLS, Golf, Car Racing) in the past year. Margin of error is +/- 3.1%, 19 times out of 20. * stats stated are a combination of always, often, sometimes. **top 2 box. January 2013 iamota www.iamota.com © 2004-2013 iamota corporation a mobile agency $115 48009136 FROM 7:30PM TO 10:30PM VIEW EXCLUSIVE SCORES/SPORTS INFO /PLAYERS STATS