There is a phenomenon sweeping the digital nation. It’s called the “Pass Back” and it can be seen in restaurants, doctor offices, grocery stores and banks all across the country. Parents are sharing their smartphones and tablets with their kids to entertain and educate while running errands around town and at home.
Famigo, an app publisher, recently completed extensive research on this development in parenting. It collected and analyzed information from 1,000 random usage samples through a 4-week period in January. Their findings reveal surprising insights into how families use mobile media.