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The Fail Trail: Analyzing the impact of a PR Crisis

shared by rmmojado on Jan 24, 2012 in Social Media

The Fail Trail: Analyzing the impact of a PR Crisis

shared by rmmojado on Jan 24, 2012 in Social Media

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What happens to a brand’s reputation when they face a PR nightmare that plays out on social media? Alterian analyzed three case studies -Nestle, United Airlines and Dominos - to measure the effect a...
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