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Facebook® Exchange Growth Q3

Facebook® Exchange Data Comparing Q1-Q2 & Q2-Q3 2013 Q1-Q2: Retail and Insurance marketers have shown considerable growth in impressions, clicks and media spend. The impressions, clicks and spend from Travel marketers have remained fairly consistent. B2B marketers saw a dip in impressions and clicks in Q2. Q2-Q3: Retail and Insurance marketers continue to show similar levels of considerable growth compared to Q1-Q2 in impressions, clicks and media spend. Retail impressions growth has diminished, however that could be attributed to more efficient delivery as clicks remain strong. Travel and B2B have picked up in Q3 after low levels of growth in Q2. Retail Travel 62% 59% 42% 45% 45% 30% 37% 33% 13% 15% 5% 13% a1-02 Q2-as 01-02 92-03 01-02 a2-03 01-Q2 Q2-03 01-02 Q2-G3 G1-02 Q2-as Impressions Clicks Media Spend Impressions Clicks Media Spend B2B Insurance 197% 123% 47% 53% 49% 45% 43% 38% 19% 29% -39% Q1-Qz G2-Qs -51% Q1-02 Q2-Qs G1-Q2 92-Q3 01-Q2 Q2-Qs 91-Qz Q2-G3 G1-Qz G2-03 Impressions Clicks Media Spend Impressions Clicks Media Spend Overall, FBX growth is gaining momentum quarter over quarter as more marketers become familiar and receptive of FBX inventory, and as optimization strategies improve. 45% 42% 33% 33% 18% 9% Q1-az Qz-as Q1-Q2 Q2-Qs Q1-az az-05 Impressions Clicks Media Spend Data collected by: netmining Netmining is a leading provider of real-time targeting solutions designed to help marketers understand and reach their audiences online. The company combines its own unique blend of audience planning, targeting, bidding and optimization capabilities to deliver exceptional carmpaign performance. The Audience Scoring Engine translates data into customer intelligence that yields high performing and highly relevant online advertising, targeted to your customer. For more information, please visit netmining.com or follow us on Twitter @netmining. ABOUT

Facebook® Exchange Growth Q3

shared by netmining on Nov 28
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Netmining examines Facebook® Exchange impressions, clicks and media spend growth between Q2 and Q3 in 2013.

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