Facebook's Rising Potential In Latin America

socialbakers The Recipe for Social Marketing Success LATIN AMERICA & THE CARIBBEAN ON FACEBOOK FACEBOOK'S RISING POTENTIAL IN SOME OF ITS FAST GROWING COUNTRIES TOTAL FACEBOOK USERS IN LATIN AMERICA AND THE CARIBBEAN ISLANDS 116 M 475 168 M GROWTH JUNE 2011 JUNE 2012 16 NEW REGISTRATIONS PER MINUTE 19% - 168 M OF TOTAL FACEBOOK USERS IN LAC * 901 M USERS ARE RESIDING IN LATIN AMERICA AND THE CARIBBEAN TOTAL FACEBOOK USERS * LATIN AMERICA AND THE CARIBBEAN FACEBOOK'S USER DEMOGRAPHICS IN LATIN AMERICA AND THE CARIBBEAN I 18 - 24 (33 %) I 25 - 34 (26 %) AGE DISTRIBUTION 35 - 44 (13%) I 16 - 17 (9 %) I OTHER (19 %) MALE / FEMALE USER RATIO 51%- 49 % FEMALEUSERS MALE USERS NUMBER OF FACEBOOK USERS IN JUNE 2012 DOMINICAN REPUBLIC 2.6 M MEXICO 34.0 M PUERTO RICO 1.3 M COLOMBIA 16.6 M HONDURAS 1.1 M VENEZUELA 9.5 M GUATEMALA 2.1 M BRAZIL 50.0 M EL SALVADOR 1.3 M COSTA RICA 1.7 M ECUADOR 4.5 M PERU 8.6 M BOLIVIA 1.6 M PARAGUAY 1.0 M URUGUAY 1.5 M CHILE 9.2 M ARGENTINA 18.7 M 3.9M Facebook users are residing in other Latin American and Caribbean Countries YEAR OVER YEAR GROWTH OF ACTIVE FACEBOOK USERS IN TOP 5 COUNTRIES Percentage Growth Brazil O 144 % Haiti 91 % Paraguay = 56 % Guatemala 41 % Peru 41 % KEY FACEBOOK STATISTICS TOP 10 INDUSTRIES RANKED BY AVERAGE FACEBOOK PAGE SIZE Average Page size by Number of Fans Industry Questions Response Rate Ecommerce 247 43.0% Alcohol 232 38.7 % FMCG 230 25.1 % Electronics 223 31.6 % Beauty 202 50.5 % Telecom 188 44.2 % Airlines * 167 43.3 % Fashion 139 30,4 % Automotive 83 36.9 % Media 54 7.4% TOP 10 BRANDS RANKED BY NUMBER OF FACEBOOK FANS* Number of Fans Engagement Rate Guaraná Antarctica 6 076 0.09 % Skol 5 424 0.12 % L'Oréal Paris Brasil 3 857 0.06 % Hotel Urbano 3 146 0.03 % Halls Brasil 3 090 0.07 % TridentBrasil 2 596 0.06 % Nike Futebol 2 229 0.60 % Chiclets 2 095 0.13 % Itaú 1 993 0.30 % BlackBerry Mexico 1 882 0.02 % * FIGURES IN THOUSANDS TOP 10 PLACES PLACES WITH THE HIGHEST CHECK-IN RATES IN LATIN AMERICA AND THE CARIBBEAN Centro Histórico de la Ciudad de México H 0000000000000 Parque do Ibirapuera O 0000000000000 Plaza Las Americas E O00000000000 Aeropuerto Internacional de Cancún H 00000 Aeropuerto Internacional de la Ciudad de México 1 00000 Parque Arauco L000 Aeroporto Internacional de Viracopos/Campinas O 000 Coliseo De Puerto Rico Jose Miguel Agrelot E 000 Aeropuerto Internacional de Guadalajara 11 000 = 25 000 Aeroporto Internacional Pinto Martins O 00O CHECK-INS INFOGRAPHIC DETAILS Data Range: June 18, 2011 - June 18, 2012 Engagement Rate: Defined by the following equation and averaged over a thirty-day window Likes + Comments + Shares on a given day Wall posts made by page on a given day Average f Engagement = x 100 Rate Total Fans on a given day Other Latin American and Caribbean Countries Antigua and Barbuda, Barbados, Belize, Cuba, Dominica, Grenada, Guyana, Haiti, Jamaica, Nicaragua, Panama, St. Kitts and Nevis, St. Lucia, St. Vincent and the Grenadines, Suriname, The Bahamas, Trinidad and Tobago A socialbakers © Socialbakers June 2012