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facebook Wall Post Cheat Sheet
Photo posts receive interaction rates 39% higher than average.
Not All Emoticons Are Created Equal.
Posts that contain emoticons receive 52% higher interaction rates. These posts have a 57% higher like rate, 33% higher comment rate and 33% higher share rate.
Increased Interaction Rate Above Posts Without Emoticons
:-) +35% Interaction Rate
;) +38% Interaction Rate
<3 +50% Interaction Rate
:) +52% Interaction Rate
;-) +60% Interaction Rate
:-D +80% Interaction Rate
:P +102% Interaction Rate
:D +138% Interaction Rate
80 Posts with 80 characters or less receive 23% higher interaction than longer posts. The problem for brands, however is that more than 75% of posts are beyond this optimum length, thus impacting interaction.
48% The most effective calls to action on Facebook include like, caption this, share, yes or no and thumbs up. These options all see interaction rates of 48% higher than average or more. Conversely, words such as take, click, submit, check and shop see significantly lower interaction rates.
7x When fans are specifically asked to share a post, fans react remarkably well; posts that ask for shares have a share rate 7x higher than those that don�۪t ask fans to share.
3.3x When fans are specifically asked to comment on a post, there is a 3.3x higher comment rate than when they are not asked to comment.
3x When fans are specifically asked to like a post, there is a 3x higher like rate than when they are not asked to like.
68% Posts that use ���winner� as a keyword get a 68% higher interaction than the average.
46% Posts that use ���win� as a keywords get a 46% higher interaction than the average.
42% Posts that use ���giveaway� as a keyword get a 42% higher interaction than the average.
+68% Because long URLs receive 16% higher interaction rates than shortened URLs, it is beneficial to use a display URL which gives an indication of the link�۪s final destination.
+92% Though posts containing questions receive slightly lower interaction overall, they generate 92% higher comment rates than non-question posts. The value from this type of post is the insight gleaned when mining fan comments.
15% Posts that have question located at the end have a 15% higher overall interaction rate than those with a question asked in the middle of the post.
+100% Posts that have a question located at the end have a 2X higher comment rate than those with a question asked in the middle of the post.
5.5x Posts that employ the ���caption this� strategy generate 5.5X higher comment rates than posts without a ���caption this� strategy. Additionally, ���caption this� posts increase the overall interaction rate by more than 100%
4x Using a ���fill in the blank� strategy, in which brands ask fans to add their own words or phrases to complete a sentence, is a great way to start a dialogue within Facebook community. Posts that use a ���fill in the blank� strategy receive 4x as many comments as those that do not.
The holidays are a great time to tell your brand story. From Black Friday trends and Mobile Shopping guides to the Best and Worst Times to Book Travel and Thanksgiving etiquette, the Visually team will help you craft your brand's unique stories and raise your social profile during the noisy holiday season.