facebook Wall Post Cheat Sheet
Photo posts receive interaction rates 39% higher than average.
Not All Emoticons Are Created Equal.
Posts that contain emoticons receive 52% higher interaction rates. These posts have a 57% higher like rate, 33% higher comment rate and 33% higher share rate.
Increased Interaction Rate Above Posts Without Emoticons
:-) +35% Interaction Rate
;) +38% Interaction Rate
<3 +50% Interaction Rate
:) +52% Interaction Rate
;-) +60% Interaction Rate
:-D +80% Interaction Rate
:P +102% Interaction Rate
:D +138% Interaction Rate
80 Posts with 80 characters or less receive 23% higher interaction than longer posts. The problem for brands, however is that more than 75% of posts are beyond this optimum length, thus impacting interaction.
48% The most effective calls to action on Facebook include like, caption this, share, yes or no and thumbs up. These options all see interaction rates of 48% higher than average or more. Conversely, words such as take, click, submit, check and shop see significantly lower interaction rates.
7x When fans are specifically asked to share a post, fans react remarkably well; posts that ask for shares have a share rate 7x higher than those that don�۪t ask fans to share.
3.3x When fans are specifically asked to comment on a post, there is a 3.3x higher comment rate than when they are not asked to comment.
3x When fans are specifically asked to like a post, there is a 3x higher like rate than when they are not asked to like.
68% Posts that use ���winner� as a keyword get a 68% higher interaction than the average.
46% Posts that use ���win� as a keywords get a 46% higher interaction than the average.
42% Posts that use ���giveaway� as a keyword get a 42% higher interaction than the average.
+68% Because long URLs receive 16% higher interaction rates than shortened URLs, it is beneficial to use a display URL which gives an indication of the link�۪s final destination.
+92% Though posts containing questions receive slightly lower interaction overall, they generate 92% higher comment rates than non-question posts. The value from this type of post is the insight gleaned when mining fan comments.
15% Posts that have question located at the end have a 15% higher overall interaction rate than those with a question asked in the middle of the post.
+100% Posts that have a question located at the end have a 2X higher comment rate than those with a question asked in the middle of the post.
5.5x Posts that employ the ���caption this� strategy generate 5.5X higher comment rates than posts without a ���caption this� strategy. Additionally, ���caption this� posts increase the overall interaction rate by more than 100%
4x Using a ���fill in the blank� strategy, in which brands ask fans to add their own words or phrases to complete a sentence, is a great way to start a dialogue within Facebook community. Posts that use a ���fill in the blank� strategy receive 4x as many comments as those that do not.