We began by taking an analytical approach, downloading all of the Facebook.com/Green Page Insights and analyzing what content resonated most with their audience. This helped us form the basis of the s...
tory and understand what content we should focus on. We built the site to be uniquely shareable, with each individual content item deep linked onto the page so that when you Liked that story, a link would appear on your Wall liking that individual story, instead of the page as a whole. We also developed the site to have a unique parallax effect so that the user felt as if they were traversing from the sky, down into the Bay Area and towards San Francisco.
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