Facebook Mobile Statistics

socialbakers The Recipe for Social Marketing Success FACEBOOK MOBILE STATISTICS FACEBOOK HAS OVER 500 MILLION MOBILE USERS 57%- 543 M PENETRATION OF FACEBOOK MOBILE MOBILE USERS * 955 M FACEBOOK USERS * * MONTHLY ACTIVE USERS I ACTIVE FEATURE PHONE (15 %) I ANDROID (21 %) I IPAD (6 %) OPERATING SYSTEM IPHONE (19 %) I OTHERS (30 %) I RIM/BLACKBERRY (8 %) MAY - AUGUST GROWTH IPAD +45.0 % WINDOWS PHONE 28.5 % ANDROID 27.8 % IPHONE 20.0 % RIM/BLACKBERRY + 10.2 % OTHERS 9.8 % ACTIVE FEATURE PHONE USERS 8.8 % 12.5 % 25.0 % 37.5 % 50.0 % MAY - AUGUST GROWTH IN NUMBER OF USERS ANDROID 22.50 IPHONE 15.98 OTHERS 13.50 IPAD - 9.12 ACTIVE FEATURE PHONE USERS + 6.23 RIM/BLACKBERRY 3.62 WINDOWS PHONE 0.45 6.25 12.50 18.75 25.00 Figures in Millions FACEBOOK MOBILE USERS BY CONTINENTS NORTH AMERICA 161.7 M / 32% EUROPE 120.7 M / 24% 134.2 M/ 27% ASIA AFRICA 21.7 M/ 4% SOUTH AMERICA 50.5 M / 10% AUSTRALIA AND OCEANIA 9.7 M / 2% TOP 10 COUNTRIES WITH THE HIGHEST FACEBOOK MOBILE PENETRATION 95 % SWAZILAND (92.5 %) NIGERIA (87.9 %) PAPUA NEW GUINEA (85.3 %) BRUNEI (84.8 %) SOUTH AFRICA (84.5 %) BOTSWANA (82.8 %) MALAWI (81.5 %) NAMIBIA (80,9 %) LESOTHO (80.6 %) JAPAN (80.7 %) 80 % socialbakers Data Range: May 4, 2012 - August 13, 2012