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The Facebook Mobile App Install Ad Checklist

Facebook Mobile App Install Ads Best Practices 1 Always Be Testing The Facebook (FB) ads system automatically optimizes delivery across ads inside a given campaign. Test 3-5 different banner creative and text options to see what message works best for your audience(s). Banner size is 600x360px and character count for text is 130 characters. Custom creative ads will only show to users who have iOS 6 and FB app versions 5.3+. Android targeted ads will show to all Android users. We recommend that you test your ads in one of two ways: • In order to quickly assess what creatives perform better, leverage Power Editor's automatic optimization by having multiple ads within a campaign while targeting the same audience for each ad. • Alternatively, place different creatives in separate campaigns while targeting the same audience, and maintaining equal timing and pricing for each campaign. This will give you a much better of the impact of a particular creative. Last, but not least, refresh your creatives at least every two weeks. Refine Your Targeting To Drive Installs We recommend targeting >100K people per ad when you're starting out to quickly discover what creatives and target audiences work. Then, after understanding your audiences, you should start to hyper-target ads by segmenting your audiences (through testing!) in order to drive more installs. We also recommend using Broad category and Precise Interest targeting at the same time. The connection between Broad category and Precise Interest targeting is an "and" clause. For example, you can target people who like 'Running' (Broad category) and who like a particular sports apparel brand (Precise Interest). With the launch of the Lookalike Audiences tool you may also use your existing audience segments to identify new groups and expand hyper-targeting across more groups. Broad Category Precise Interest Qualified Users Understand Ad Effectiveness Target only one device in each ad in order to measure the effectiveness of your campaigns on different devices (e.g., iPhone, iPad, Android). 4 Measure Installs and LTV The simplest way to measure installs from your FB campaigns is to integrate the latest SDK. Support for a number of 3rd-party measurement solutions including HasOffers, AD-X, Apsalar, Localytics, and Kontagent has also been recently announced. You can find more information about these partners here: https://developers.facebook.com/preferredmarketingdevelopers/ mobile/measurement/ 3rd-party Measurement Solutions AD-X HasOffers Localytics Campaigns Simplified Campaign Management & Lower CPI OCPM campaigns allow clients with the latest SDK to specify CPM bids to automatically optimize for installs. FB's optimization algorithms determine the full potential value of each individual impression based on the desired event. OCPMS are generally more effective for broad campaigns. Reach Qualified Users Through Broad Categories You can easily find your target audience with FB's broad categories. For example, the Engaged Gamer categories help you connect with people that currently play specific categories of games including Casino, Puzzle, Strategy, and many others. The "New Smartphone Users" category is an excellent way to help you target apps that are ideal for new phone users. puzzle other 7 Motivate People to Download Your App Include a clear call to action or incentive within the first 90 characters of your app's description to help your ad stand out against other News Feed content. Be sure to describe how the incentives you offer work within the app (e.g., "Get 2X the coins when you install today"). 马 $$ 8 Minimize Text Within Images Users are more likely to engage with your ad if you limit the amount of text within the images of your creatives. Facebook also has a strict policy limiting to just 20% of any image you use in an ad, so this best practice serves a dual purpose that will increase your engagement and keep your ads compliant. 80% of ad 20% of ad Build Advanced Targeting Groups with Your Data You can use email/phone number/Facebook UIDS to create a custom audience to target your ad as well. You can then specifically reach out to your customers you already know like your apps. Email Phone Number Facebook UID 10 Scale Your Campaign Once you've built a solid user base, leverage the viral power of News Feed to achieve even greater distribution. Facebook Preferred Marketing Developers (PMDS), such as Ampush, specialize in designing and executing effective social campaigns to help brands and apps grow. Ampush is a social technology company helping brands and direct response advertisers achieve performance at scale with Facebook Ads. As a Facebook Preferred Marketing Developer (PMD), our fully managed solutions deliver marketing ROI by amplifying the viral power of social recommendations, which Ampush calls Referred Intent. Learn how our solutions can work for you at ampush.com. Dampush Grand Prize Winners in Facebook E PMD Innovation Competition 4509th Street San Francisco, CA 94 103 | 1.877 AMPUSH.1 www.ampush.com [email protected] %24 %%24 simulation strategy action Installs Facebook Mobile App Install Ads Best Practices 1 Always Be Testing The Facebook (FB) ads system automatically optimizes delivery across ads inside a given campaign. Test 3-5 different banner creative and text options to see what message works best for your audience(s). Banner size is 600x360px and character count for text is 130 characters. Custom creative ads will only show to users who have iOS 6 and FB app versions 5.3+. Android targeted ads will show to all Android users. We recommend that you test your ads in one of two ways: • In order to quickly assess what creatives perform better, leverage Power Editor's automatic optimization by having multiple ads within a campaign while targeting the same audience for each ad. • Alternatively, place different creatives in separate campaigns while targeting the same audience, and maintaining equal timing and pricing for each campaign. This will give you a much better of the impact of a particular creative. Last, but not least, refresh your creatives at least every two weeks. Refine Your Targeting To Drive Installs We recommend targeting >100K people per ad when you're starting out to quickly discover what creatives and target audiences work. Then, after understanding your audiences, you should start to hyper-target ads by segmenting your audiences (through testing!) in order to drive more installs. We also recommend using Broad category and Precise Interest targeting at the same time. The connection between Broad category and Precise Interest targeting is an "and" clause. For example, you can target people who like 'Running' (Broad category) and who like a particular sports apparel brand (Precise Interest). With the launch of the Lookalike Audiences tool you may also use your existing audience segments to identify new groups and expand hyper-targeting across more groups. Broad Category Precise Interest Qualified Users Understand Ad Effectiveness Target only one device in each ad in order to measure the effectiveness of your campaigns on different devices (e.g., iPhone, iPad, Android). 4 Measure Installs and LTV The simplest way to measure installs from your FB campaigns is to integrate the latest SDK. Support for a number of 3rd-party measurement solutions including HasOffers, AD-X, Apsalar, Localytics, and Kontagent has also been recently announced. You can find more information about these partners here: https://developers.facebook.com/preferredmarketingdevelopers/ mobile/measurement/ 3rd-party Measurement Solutions AD-X HasOffers Localytics Campaigns Simplified Campaign Management & Lower CPI OCPM campaigns allow clients with the latest SDK to specify CPM bids to automatically optimize for installs. FB's optimization algorithms determine the full potential value of each individual impression based on the desired event. OCPMS are generally more effective for broad campaigns. Reach Qualified Users Through Broad Categories You can easily find your target audience with FB's broad categories. For example, the Engaged Gamer categories help you connect with people that currently play specific categories of games including Casino, Puzzle, Strategy, and many others. The "New Smartphone Users" category is an excellent way to help you target apps that are ideal for new phone users. puzzle other 7 Motivate People to Download Your App Include a clear call to action or incentive within the first 90 characters of your app's description to help your ad stand out against other News Feed content. Be sure to describe how the incentives you offer work within the app (e.g., "Get 2X the coins when you install today"). 马 $$ 8 Minimize Text Within Images Users are more likely to engage with your ad if you limit the amount of text within the images of your creatives. Facebook also has a strict policy limiting to just 20% of any image you use in an ad, so this best practice serves a dual purpose that will increase your engagement and keep your ads compliant. 80% of ad 20% of ad Build Advanced Targeting Groups with Your Data You can use email/phone number/Facebook UIDS to create a custom audience to target your ad as well. You can then specifically reach out to your customers you already know like your apps. Email Phone Number Facebook UID 10 Scale Your Campaign Once you've built a solid user base, leverage the viral power of News Feed to achieve even greater distribution. Facebook Preferred Marketing Developers (PMDS), such as Ampush, specialize in designing and executing effective social campaigns to help brands and apps grow. Ampush is a social technology company helping brands and direct response advertisers achieve performance at scale with Facebook Ads. As a Facebook Preferred Marketing Developer (PMD), our fully managed solutions deliver marketing ROI by amplifying the viral power of social recommendations, which Ampush calls Referred Intent. Learn how our solutions can work for you at ampush.com. Dampush Grand Prize Winners in Facebook E PMD Innovation Competition 4509th Street San Francisco, CA 94 103 | 1.877 AMPUSH.1 www.ampush.com [email protected] %24 %%24 simulation strategy action Installs

The Facebook Mobile App Install Ad Checklist

shared by Ampush on Apr 10
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Here at Ampush we have managed millions of mobile app install ad impressions, and through hard-earned experience learned a few things along the way. We would like to save you the trouble of figuring o...

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