Facebook Marketing 2012: A Year in Review

Facebook Marketing 2012: A Year in Review published by Wishpond Facebook Users Over 960 million Facebook users in the world 47% Male 53% Female source: Hub Spot The most booming leads are ages 25 - 34 28 24 20 16 12 4 0-17 18-24 25-34 35-44 45-54 55-64 65+ Source : Hub spot Facebook for Business 3 Traffic is highest between 1pm - Зpт Source: Hub Spot Brand engagement increased by 176% 2011 2012 40 120 160 Source: HubSpot Engagement is 18% higher on Thursdays & Fridays Source: Hub Spot The most popular social media marketing tool is Facebook Facebook Twitter Linkedin Blogs 10 20 30 40 50 60 70 80 90 100 Source: The Social Skinny Companies that acquired customers through Facebook 77% 43% B2B B2C Source: Hub Spot Over 1 million websites integrated with Facebook Source: Uberly 80% of US social media users prefer to connet with brands on Facebook Source: Hub Spot 10 72% of marketers handle social media inhouse L, Source: Hub Spot 11 Marketers struggle with Lead Generation on Facebook Generated Leads Market Insight Traffic Exposure 10 20 30 40 50 60 70 80 90 Source: HubSpot 12 Auto-posting to Facebook decreases Likes and Comments by 70% Source: Hub Spot 13 Small businesses spend 18%o of their budgets on social media, the most out of all marketing channels Source: Hub Spot 14 Social media has a 100% higher 200 160 lead-to-close rate 120 80 than outbound marketing 40 social media outbound marketing Source: Hub Spot Facebook for Retailers 15 Retail is the top industry that has acquired customers through Facebook Source: Hubspot 16 53% of shoppers who clicked through from a friend's Facebook page have made a purchase Source: Hubspot 17 Consumers who followed a link to a retail site from Facebook spend an average of $102.59 Source: Hubspot 18 51% of fans are most likely to purchase from brands they Like on Facebook Source:The Social Sinny Piletochart Friends of Fans 19 of US online consumers trust information and advice they hear on 0)) Facebook source : Hubs pot 20 56% of people are more likely to recommend a brand after becoming a fan 33% of US IMAN online consumers have made a purchase based on recommendations from friends Source : Hub Spot 21 Brands on Facebook extend their reach to friends by 50 - 200% Source: Hub s pot Facebook for Advertising 22 90% of marketers plan on using Facebook ads in the future S ource: Hub s pot Pictochart 23 56% of marketer have increased their Facebook ad budget Source : Hub Spot 24 Facebook is the number one seller of display ads more than Yahoo, Microsoft, Google and AOL combined 100 80 60 40 20 Facebook Yahoo Microsoft Google AOL Sourc e : Uverly 25 68% of marketers say that Facebook ads are effective in fan and customer #1 acquisition Source : Hub s pot 26 39% of advertisers on Facebook have driven traffic from Facebook ads and onto their external landing pages source : Hubs pot