Facebook for Marketers: The Numbers

Why facebook Users are Valuable to Marketers You are the product that Facebook sells. 1.26 billion users passed in Q3 2013 Facebook is the most popular social network in the world. filling a need of users to connect to family. friends, acquaintances. colleagues. clients and others with potential for some form of relationship. Facebook also has the highest user engagement in terms of average hours spent per month per user. This makes Facebook users highly valuable to marketers. Fast Facts 1.19 billion Monthly Active Users (MAU) worldwide as of 2013s third quar ter-an increase of about 18.1% from Q3 2012. and an increase of 48.7% from Q3 2011. 20 billion minutes was the collective amount spent daily on Facebook by users worldwide, in June 2013. This is equal to about 8.3 monthly hours per user for that month. Q3 2011 0.80 Billion Q3 2012 101 Billion Q3 2013 1.19 Billion 1.0 67% of American Internet users across -100% Facebook Manthly Active Users all age groups use Facebook. In the U.K. it's 82%. The largest U.S. age category for usage is 18 to 29-year olds, with 83% of them using Facebook. U.K. U.S. 66% of social media sharing via American mobile users is from Facebook's iPhone app. -0% Percentage of Internet Users in Salary Range Using Facebook 100% 73% While 73% of American Internet users in the $75K+ salary range does use Facebook, only 17% of them use Twitter-and just 13% use Pinterest. 68% 69% 62% 17% 13% $0 $30k/year $50k/year $75k/year „and up Salary Range +1 About 75% of American Internet users wtih some college education use Facebook. 150 billion total friend connections worldwide (as of February 2013). 76% of users log in to their Facebook account at least once a day (as of April 2013). 4.75 billion items are shared every day (as of September 2013). 40 pages are liked per user (on average, as of August 2013). 250 million users play Facebook games each month (as of March 2013). :: Overall Usage V Collective Usage Mobile Usage Monthly Daily & Monthly 1200 1200 O Monthly Active Users O Daily Active Users Total Monthly Active Users O Montly Mobile Users 1000 1000 800 800 600 600 400 400 Ratio of DAUS to MAUS 5643 57.13 57.16 58.38 57.80 57.99 58.52 5991 60.52 6118 200 200 01 02 03 04 2011 2011 2011 2012 2012 2012 2012 2013 2013 2013 Q1 02 03 Q1 02 03 2012 2012 2012 2013 2013 2013 Q2 03 04 Q1 02 03 02 03 04 2011 2011 04 While both Daily Active Users (DAUS) and MAUS have been growing over the past 10 quarters, a more inter- esting value to track is the ratio of DAUS to MAUS for each quarter. This ratio gives a sense of how much more engaged users are in a given month. The higher the ratio, the more engaged users. since dailų use is closer to monthly use. In this case, the ratio has grown slowly over 10 quarters. Facebook usage on mobile devices has enjoyed steady growth for at least 10 quarters-from Q2 2011 to Q3 2013. in terms of Mobile MAUS worldwide-and is a significant means of engaging on the network. User Behavior V Top 10 Life Events Reported by American Facebook Users 10 #10 Lost a Loved One #8 Expected a Baby #6 Broke Up #4 Traveled #2 Got Married #9 First Met #7 Had a Baby #5 Moved #3 Got Engaged #1 Added a Relationship Top 10 Most Discussed Topics in 2013 by American Facebook Users #10 Presidential Inauguration #9 Nelson Mandela #7 George Zimmerman #6 Pope Francis #8 The Royal Baby Because of the Federal Government SHUTDOWN, All National Parks Are CLOSED #5 Harlem Shake # 4 Syria Crisis #3 Boston Marathon Bombing #2 Government Shutdown #1 Super Bowl XLVII Most Popular Topics by Category in 2013 According to American Facebook Users Insta Because of the Federal Govemment SHUTDOWN All National Parks Are CLOSED Viral Moments Harlem Shake Technology |Instagram Politics Govt Shutdown MANNING Public Figures Peyton Manning Games Criminal Case CONJURING HAPPY, HAPPY, HAPPY BICK CONMARTE Books Happy. Happy, Happy Music Get Lucky TV Shows Scandal Movies The Conjuring Sports Super Bowl XLVII Top U.S. Check-Ins #10 Houston Livestock Show Ontario Houston. TX #9 MGM Grand Las Vegas. NV Washington North Dakota Montana #8 Fenway Park Boston. MA Minnesata South Dakota Wisconsin Michiga NH. Oregon #7 Universal Studios Hollywood Universal City. CA Toronito Idaho Wyoming Nebraska lowa United States #6 Rangers Ballpark Arlington. TX Ohio Pa. Illinois Indiana Philadel phia Nevada Utah Colorado Md W. Va Kansas Missouri #5 AT&T Park San Francisco. CA Califomia Kentucky Virginia Okiahoma Tennessee North Carolina Arizona #4 Dodger Stadium Los Angeles. CA #3 EPCOT. Walt Disney World Arkansas New Mexico 3 Georgia S.C Phoenix Miss. Alabama Texas Lake Buena Vista. FL #2 Times Square New York. NY Montemey Gult of Mexico The #1 Disneyland Anaheim, CA Mexico Bahamas Top Worldwide Check-Ins \ Longyan Shaoguan Of the top 25 check-in locations worldwide, the brand that stands Kalining #4 Disneyland Paris Marne-la-Vallée • France Meizhou out the most is Disneyland with 4 dif ferent locations. #3 Hong Kong Disneyland Hong Kong Wa vermany Belgium Guan, nou Shantou Czech Republic ing. Foshan & & & & 2 Paris Vienna Slovakia Shenzheri Munich Budapest Huicheng jang Austria France Switz. Hungary Hong Kong Iwate #2 Tokyo Disneyland Tokyo • Japan #1 Disneyland Anaheim. CA · United States Fukui Nagano okyo Angeles Mie References http://www.businessinsider.com/a-primer-on-facebook-demographics-2013-10 http://expandedramblings.com/index.php/by-the-numbers-17-amazing-facebook-stats/ http://investor.fb.com/releasedetail.cfm?ReleaselD=780093 http://investor.fb.com/releasedetail.cfm?ReleaselD=802760 http://newsroom.fb.com/Trends/770/2013-Year-in-Review http://www.forbes.com/sites/roberthof/2013/07/24/facebooks-mobile-ads-jump-as-q2-earnings-beat-street/ http://pewinternet.org/Reports/2013/Coming-and-going-on-facebook/Key-Findings.aspx?view=all http://files.shareholder.com/downloads/AMDA-NJ5DZ/2462702744x0x659143/b4c0beda-daOa-4f8e-9735-9852 ef 08adb1/FB_Q113_InvestorDeck_FINAL.pdf http://techcrunch.com/2013/07/24/facebook-growth-2/ > Presented by topmarketingschools.net ««