Facebook Brand Pages Lag Behind In 'Likes'

1 in 10 Facebook users have “liked" wall posts, pictures, comments and/or videos. WHAT FACEBOOK USERS 'LIKE" 16% Wall posts 16% Pictures 16% Comments 12% Videos Non-brand Facebook page 10% 9% Brand Facebook page 8% Do not use the 'like' button 14% Do not use Facebook at all 10 15 20 WHY FACEBOOK USERS 'LIKE 28% Show my support 28% Enjoyed what was being said or shown 14% Liked the brand 10% Keep me informed about the brand 7% Inform friends about the brand Like 6% Get discounts on a brand's offerings 5% Enter a sweepstakes 5 10 15 20 25 30 CROWD science crowdscience.com twitter.com/crowdscience Findings in this study were gathered by Crowd Science from a random sample of 1,224 respondents from June 10 - 22, 2011. facebook.com/crowdscience