Facebook Autoplay Video Ads: SMM Marketing Tool You Must Be Using

IT'S GO TIME FOR FACEBOOK AUTOPLAY VIDEO ADS f acebook has been changing the game for advertisers since its inception. And with its new autoplay video, now there are more ways to target your audience. Your business goal that drives your Facebook video marketing strategy should be to increase conversions. JPEG facebook Facebook Autoplay Video is reeling in advertisers, based on Advertising Age and RBC polling conducted in February 2015. Already purchase autoplay video asd 9% 28% Unlikely to purchase in the next 6 months f 33% Somewhat likely to purchase in the next 6 months 21% 9% Very likely to purchase in the next 6 months Definitely will not purchase in the next 6 months According to Facebook, the new autoplay video ads are intended to reach a large audience at a specific time. 5 Tips for Creating Effective Facebook Video Ads Keep it Quiet The Three-Second Rule it is essential for The first brands to be able to get three seconds their message across are arguably even important from a metrics standpoint. visually and ensure that the content is FB defines a "video view" Make it Authentic as a view of three seconds engaging silently or more and uses it as as well. a metric to track all brand videos. AUTHENTC AUTHENTIC The Customer Comes First You PRODUCT must add Be Flexible value through social content to your video to make It is It's good it authentic. very important to make a couple to stay true to the of different versions and customer and make see what performs best, sure that the message resonates with instead of churning them. it all out in one go. Videos are likely to get greater engagement on Facebook because of their visual power. And by following the above-mentioned strategies, you can ensure that you get conversions from that engagement. Designed & Developed In Public Interest By: Indazo.cOM source: http://digiday.com/brands/5-tips-creating-effective-facebook-video-ads/ http://www.emarketer.com/Article/lts-Go-Time-Facebook-Autoplay-Video-Ads/1012266 http://digiday.com/platforms/marketers-need-know-facebooks-autoplay-video-ads/