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explosion-mobile-audiences-1

THE EXPLOSION IN MOBILE AUDIENCES AND A CLOSE LOOK AT WHAT IT MEANS FOR NEWS Are mobile devices changing the amount and the way news is consumed? MOBILE DEVICES AND NEWS CONSUMPTION Highlights from a survey report by the Pew Research Center's Project for Excellence in Journalism in collaboration with The Economist Group. NEWS Mobile device consumers spend an average: The era of mobile digital technology 51 minutes 2OF MOBILE DEVICE USERS WHO ISEIT TO GET NEWS Wenkly has crossed a new threshold. News remains a top activity on tablets and smartphones perday getting news The percentage of Americans who have mobile Internet access has Daily CONSUMPTION HABITS 37% risen dramatically in the last year. 36% 62% Most get news 56% just once Even with population and wide range of competing activities, mobile owners are drawn to news on their tablets and smartphones. the People mainly get news at home. broadening WHERE MOBILE NEWS USERS TEND TO GET NEWS DURING THE NEEK 58% What has also emerged are different kinds of mobile news audiences - a trend that brings both opportunities and challenges for news organizations. S OF MOBILE NEWS USERS WHO READ LONG ARTICLES Regulary 85% Tablets are used for more in-depth reading $OF NEWS USERS WRD CHECK AEWS HEADLINES Sometimes Mobile devices are used to check headlines 28% Sometimes Work 3% 52% NEW Commuting 35 % 221% 57% 50% 32 % W% 72% in-dopth 53% read articles between 8 and 12 pm and 5 and 9pm les they were not initially looking for LEGEND READING PATTERNS TIME OF OAY FOR NEWS ARY DEPENDING ON THE DEWCE of tablet reading full-articles when checking headlines 69% users end up 39% roni 5 to Ppm More devices equal more time with news Tablet from Bam to 12 pm AVERAGE TIME SPENT GETTING NENS: 6% tablet news of weekly users have paid for news on their devices 51 min getting news Ditanrusers Smartphone Trusted Brands matter for in-depth news 54 min getting news Snartphane-angr esrs ADVERTISING News Consumption AMONG TABLET NEWS USERS WHO READ IN-DEPTH ARTICLES: MOM 60% antin-deptit artieles low soerific publictions Habits E931% of tablet min + 54min Anepie ate ase det Reading Patterns yau regular keep up with users spend more time with news since getting it Consumer Relationship 39% get in-departicies Wrema arderange of diierant puhlications For personal interest AMONG TABLET NENS SERS WHO READ N-DEPTH ARTICLES: Arsanal Lile Advertising CD CONSUMER RELATIONSHIP ecommetaenty 236 Mobile news users suscribe more to print but act less on them S OF HEEKLY NEWS UISERS WHO OFTEN DR SOMETIMES.. Bytrom ads BASED ON THOSE WHO GET NEWS ON A TABLET, SMARTPHONE OR LAPTOPDESKTOP SOF HEEKLY NEWS USERS WHO OFTEN OR SOMETINES. Mtic das 31% Print-On People notice more mobile ads. Click an Ads Digial-anly Subsaription 14% 12% 50% Subsoa/and print access How else will mobile devices affect news consumption in the future?

explosion-mobile-audiences-1

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This infographic was a winning submission to the Visually PEJ Economist Challenge.

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