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The Explosion in Mobile Audiences

THE EXPLOSION IN MOBILE AUDIENCES AND A CLOSE LOOK AT WHAT IT MEANS FOR NEWS Are mobile devices changing the amount and the way news is consumed? MOBILE DEVICES AND NEWS CONSUMPTION Highlights from a survey report by the Pew Research Center's Project for Excellence in Journalism in collaboration with The NEWS Economist Group. Mobile device consumers spend an average: The era of mobile digital technology 51 minutes 2OF MOBILE DEVICE USERS WHO ISEIT TO GET NEWS Daily has crossed a new threshold. News remains a top activity on tablets and smartphones perday getting news The percentage of Americans who have mobile Internet access has Wenkly CONSUMPTION HABITS 37% risen dramatically in the last year. 36% Most get news 56% just once 62% Even with People mainly get news at home. population and wide range of competing activities, mobile owners are drawn to news on their tablets and smartphones. the broadening WHERE MOBILE NEWS USERS TEND TO GET NEWS DURING THE NEEK 58% 85% What has also emerged are different kinds of mobile news audiences - a trend that brings both opportunities and challenges for news organizations. S OF MOBILE NEWS USERS WHO READ LONG ARTICLES Regulary $OF NEWS USERS WRD CHECK AEWS HEADLINES Sometimes Tablets are used for more in-depth reading 28% Mobile devices are used to check headlines Sometimes Work Regivlany 3% NEW Commuting 52% 35 % 221% 57% 50% W% 72% in-dopth 53% read between 8 and 12 pm and 5 and 9pm articles they were not initially looking for READING PATTERNS LEGEND TIME OF OAY FOR NEWS ARY DEPENDING ON THE DEWCE 39% roni 5 to Ppm 69% users end up of tablet reading full-articles when checking headlines More devices equal more time with news from Bam to 12 pm Tablet AVERAGE TIME SPENT GETTING NENS: 6% tablet news of weekly users have paid for news on their devices 51 min getting news Ditanrusers Smartphone 54 min getting news Snartphane-angr esrs Trusted Brands matter for in-depth news ADVERTISING MOM News Consumption AMONG TABLET NEWS USERS WHO READ IN-DEPTH ARTICLES: 60% antin-deptit artieles low soerific publictions Habits E931% of tablet min + 54min yau regular keep up with users spend more time with Reading Patterns news since getting it 39% get in-departicies Wrema arderange of diierant puhlications Consumer Relationship AMONG TABLET NENS SERS WHO READ N-DEPTH ARTICLES: Arsanal Lile For personal interest Advertising ecommetaenty 236 hiete tarhily CONSUMER RELATIONSHIP CD Mobile news users suscribe more to print S OF HEEKLY NEWS UISERS WHO OFTEN DR SOMETIMES.. Bytrom ads but act less on them SOF HEEKLY NEWS USERS WHO OFTEN OR SOMETINES. Mtic das BASED ON THOSE WHO GET NEWS ON A TABLET, SMARTPHONE OR LAPTOPDESKTOP People notice more mobile ads. 31% Print-On Click an Ads Digial-anly Subsaription 14% 12% 50% Subsoa/and print access How else will mobile devices affect news consumption in the future?

The Explosion in Mobile Audiences

shared by ElkanoData on Dec 03
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This infographic was a winning submission to the Visually PEJ Economist Challenge.

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