Exploring New Facebook Ads - A Cheat Sheet

EXPLORING THE NEW WORLO OF FACEBOOK ADS PAGEMODO.COM-7 In September, 2013, Facebook embarked on some universal changes to their ad offerings in order to improve and simplify them. There's now less variety to sort through, the units are more intuitive, and the images sizes grew significantly. While this new frontier in Facebook Advertising is certainly exciting, even the most intrepid explorers would do best to prepare well before setting out on their advertising adventure. WHERE WILL I FIND THEM? WHAT WILL I NEED TO BRING? Depending on the types of ad you choose, and where you decide to place them, you'll need to have a range of image sizes and copy lengths. If you start out with the parameters below though, you'll be in a great starting place! Page Post and Page Like ads can appear in all three places, while other ad types only appear in one. WHAT KINDS OF ADS WILL I ENCOUNTER? PAGE POST ADS: There are 4 types of Page Post Ads, listed below. These promote your business' Facebook Page. Ad Type Text Characters Image Ratio Image Size Text Only 90 N/A N/A Photo 90 4:3 1200x900 px Video 1200x675 px 06 90 16:9 Link 1.19:1 1200x625 px Use When: You want viewers to engage with your content by liking, commenting, or sharing. OFFER ADS: These ads promote a current offer your business is running. Title Characters Text Characters Image Ratio Image Size 25 90 1.19:1 1200x625 px Use When:You want to increase in-store (or online) purchases or visits from potential customers EVENT ADS: COME ALL These ads show an upcoming event that you want to promote. Title Characters Text Characters Image Ratio Image Size 25 90 8:3 1200x450 px TO OUR EVENT Use When: You want to make sure your event is well-attended PAGE LIKE ADS: These ads can appear in all three placements and request a like from the viewer. Title Characters Text Characters Image Ratio Image Size 25 90 8:3 1200x450 px Use When: You want to grow your fan base and increase awareness MOBILE APP INSTALL ADS: This ad type appears in the mobile news feed and asks the user to install your app. APP Title Characters Text Characters Image Ratio Image Size N/A 130 5:3 1200x720 px Use When: You want to raise awareness-and get users to install your app APP APP ADS: These appear only in the right column and advertise an app. Title Characters Text Characters Image Ratio Image Size APP 25 90 1.39:1 1200x864 px Use When: You want to grow engagement and increase installs DOMAIN ADS: This ad type appears in the right column and promotes a website instead of a page. Title Characters Text Characters Image Ratio Image Size 25 90 1.39:1 1200x864 px Use When: You want to drive traffic to your website and increase conversions from engages consumers OTHER TYPES OF ADS SPONSORED STORIES PREMIUM ADS Sponsored stories are message from friends about ways they've engaged with a business. Businesses can pay to promote these stories so there's a better chance people see them. (Ref: Facebook). Businesses with a bigger Facebook ad budget might want to consider Facebook's Premium Ads offering. These include different sizes of Homepage Ads, as well as super-prominent Logout Ads. When a user takes some kind of action on a page, that page can then show text and/or visuals to their friends while letting them know that their friend has interacted with that page. Here are a few examples: Page like sponsored story Page post comment sponsored story Event sponsored story Check-in sponsored story WELCOME TO PLANET PAGEMODO & Like O Comment Share BROUGHT YO YOU BY pagemodo WANT OUT-OF-THIS-WORLD RESULTS FROM YOUR SOCIAL MEDIA MARKETING? pagemodo .