Exploring Digital Landscapes - Turkey

MOBILE ARPU SUBSCRIBERS 20% 27% 34.7 MLNS 19.7 €/MONTH TURKCELL 18 MLNS 19.77 €/MONTH vodafone 53% avea 13 MLNS 20.5 €/MONTH 65.7 MLNS Exploring digital landscapes: MOBILE PAGEVIEWS 71% TURKEY 29% Ск 47.2%| 43%| 41% 2010 2012 74.7 MILLION PEOPLE 2011 35 MILLION O INTERNET PEOPLE INTERNET PENETRATION ...... INTERNET USE 29% 43% 23% O50 MOBILE 4.7 MILLION 3G SUBSCRIBERS SUBSCRIBERS TIMESPENT ON INTERNET HRS/MONTHS ONLINE SHOPPERS 00 [34.9% $110 BASKET SIZE MOBILE WEB BROWSER MARKET SHARE: TREND 2011/2012 TURKCELL ga NEOMOBILE 50% O TURKCELL'S SMART TICKET APP NEOMOBILE'S MOBILE PAYMENT EXPERTISE AND TURKCELL'S SMART TICKET APPLICATION, JOINED FORCES TO CREATE THE BEST USER EXPERIENCE FOR THE FOOTBALL FANS, ENABLING THE SEAMLESS PURCHASE OF MATCH TICKETS VIA MOBILE DEVICE. 0% NEOMOBILE HAS BEEN AWARDED AS THE BEST MOBILE PAYMENT SERVICE AS A CONFIRMATION OF THE WINNING STRATEGY: DEVELOPMENT OF THE STATE OF THE ART TECHNOLOGY, WHILE LISTENING CAREFULLY TO THE MARKET NEEDS. ANDROID IPHONE OPERA • NOKIA • OTHERS SOURCES: TUIK 2011/2012-IAB TR2012 -BTKQ12012 REPORT-2009-BTK Q12012REPORT GEMIUSTRAFFIC, AUGUST,2012-IPSOSKMGBRANDPLUS 2011- THEINTERBANK CARDCENTER/BKM2012 STATSCOUNTER.COM NEOMOBILE commerce company WWW.NEOMOBILE.COM I wwW.NEOMOBILE-BLOG.COM SOURCE: TURKISHINFORMATION AND TELECOMMUNICATIONCOUNCIL SEP 2011 DEC 2011 MAR 2012 JUN2012 SEP 2012 65.8%