Experience Optimization Testing Team Structures

TESTING TEAM STRUCTURES Do you have How many people are involved with optimization? START ONE E an executive NO HERE sponsor? Find out where your testing efforts stand by asking YES yourself a few key questions MANY Do you have 5+ A FEW access to 2-5 development resources for A/B test s? NO Do you have MATURE How old is YOUNG multiple brands or website domains? your testing program? 18 mo <6 mo Is optimization primarily your responsibility? YES YES DEVELOPING 6-18 mo Do you have a roadmap or test queue for your company? NO YES YES Do you have a company-wide NO NO Are teams metric you optimize for? Do teams autonomously NO collaborate & share running tests? YES best practices regularly? YES NO YES 88 THE KINGDOM THE FELLOWSHIP THE RINGLEADER ARMY OF ONE THE TEAM: Many teams have appointed optimization leads, led at the director or THE TEAM: A group of optimizers who share THE TEAM: An optimization point-person THE TEAM: You're an evangelist at your that leads optimization efforts across multiple teams/departments, often with the assistance of a developer. This person is the internal champion of testing, and manages best practices and documentation. organization, where you run A/B tests as a side project. You sometimes encounter issues with resources for tests, and aspire to run knowledge and coordinate common executive-level by astrategic optimization objectives, with a senior decision-maker who expert. This is the utopian ideal for large provides guidance and makes final decisions. organizations. more advanced tests and incorporate more of your teammates and company departments into testing. RECOMMENDATION: Ensure optimizers meet RECOMMENDATION: Use your overarching regularly and can collaborate easily on the company metric to align the priorities of all teams that are actively testing. Refine best testing platform. Develop best practices for RECOMMENDATION: Take care to balance processes like documentation to ensure stakeholders affected by testing early and RECOMMENDATION: Identify high-impact practices for documentation and sharing, like creating a CEO dashboard or reports. consistency. often. Source experiment ideas from across areas for testing that receive the most traffic the company- on your website. Focus your efforts and be strategic about which experiments you run, since you may try fewer overall tests.