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The Expanding Small Business Web

The Small Business Web HOW INDEPENDENT BUSINESSES ARE Online isn't just for the big boys anymore. Today, online tools and social media help small businesses effectively build an online presence with limited BUILDING & USING THEIR ONLINE PRESENCE resources. We explore how small businesses manage their brands online. Website Woes Web Presence Though most small businesses have A majority of small businesss owners have the most basic web presence-a company website-but don't regularly update it. websites, according to Small Business Authority, many aren't using them to their full potential. 65% OF SMALL BUSINESSES HAPPY WITH WEB PRESENCE HAD A WEBSITE AS OF SPRING 2011. 54% Happy with their current website 31% Unhappy with current website FREQUENCY OF UPDATING WEBSITE 15% Don't have a website At least once a week 19% 2-3 times a month 10% BEHIND ON E-COMMERCE Once a month Every 2-3 months 13% 14% 24% Accept payments on their website Every 4-9 months 15% 65% Don't accept payments on their website Once a year 16% Less than once a year 10% 11% Don't have a website No response BEHIND ON ANALYTICS 21% Use tools to monitor website traffic Social Media Adoption 63% Don't have tools to monitor traffic 16% Don't have website More small businesses are using social media as a means to grow their business and attract new customers. SMALL BUSINESSES USING SOCIAL MEDIA TO GROW THEIR BUSINESS TOP REASONS SMALL BUSINESSES USE SOCIAL MEDIA 2. PROMOTE COMPANY BRAND For most small businesses, 3 COMMUNICATE COMPANY NEWS 1. ATTRACT NEW CUSTOMERS SPRING 2011 44% social media is a channel FALL 2010 39% 4. KEEP IN TOUCH WITH EXISTING CUSTOMERS to promote their brand to 5. SOME OR ALL OF THESE TASKS new customers. Ebfectiveness of Social Media Tools of the Trade Among small businesses that have a social media presence, Facebook is by far the most popular tool. SOCIAL MEDIA TOOLS SMALL BUSINESSES USE TO ATTRACT NEW CUSTOMERS Use of social media meets or exceeds the expectations of many small business owners. FACEBOOK 35% in LINKEDIN 15% TWITTER 10% Exceeded expectations Met expectations Fell short of expectations 36% 9% BLOGS 8% 45% You Tube YOUTUBE 8% No response 14% MYSPACE 6% FOURSQUARE 2% OTHER 5% bb% OF SMALL BUSINESSES THAT USE FACEBOOK UPDATE OR INTERACT WITH THE SITE AT LEAST WEEKLY. SOURCES: SMALL BUSINESS AUTHORITY, WEBS, AMERICAN EXPRESS SMALL BUSINESS MONITOR, NETWORK SOLUTIONS, EMARKETER Intuit Websites intuit.

The Expanding Small Business Web

shared by ColumnFive on Nov 04
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Online isn't just for the big boys anymore. Today, online tools and social media help small businesses effectively build an online presence with limited resources. We explore how small businesses mana...

Publisher

Intuit

Category

Business
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