Execs Make Jump To Social

Execs Make Jump to Social DON'T GET LEFT BEHIND. Consumer social has made the EXECS leap from our personal lives to become mission-critical for business. A workforce survey MILLENNIALS reveals why you need to get on board now. projected to be 47% of the U.S. workforce by 2014 As social usage continues to grow personally, EXECUTIVES MILLENNIALS SOCIAL AT HOME Increase in social usage over the past two years at home 70% 77% Leverage at least one social network at home 85% 93% the more professional it becomes. EXECUTIVES MILLENNIALS SOCIAL AT WORK Increase in social usage over the past two years at work 70% 52% Leverage at least one social network for work use 82% 58% in Often logged into social network You Tube 45% 50% at work Q. Will social fundamentally change how business • gets done? A. yes 73% EXECUTIVES & MILLENNIALS AGREE But not everyone has landed on their strategy. Only 17% of executives think their company is "ahead of the curve" with adequate adoption of a social strategy. ?! frak LAND O' LUDDITES the internet is just a fad FAX 'Jive Social Business Index survey conducted by Penn Schoen Berland, May 2011 of 902 executives, knowledge workers, and working millennials. "Bureau of Labor Statistics iive o jive software 2011. All logos and trademarks are property of their respective owners. The new way to business: