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The Evolution of the "Zombie" Lead

The Evolution of the "Zombie" Lead 80% 44% 80% 53% 58% 300% of leads generated by of leads say that being too aggressive or sending irrelevant content will drive them back to the proverbial grave. of marketers are required to of active leads will buy eventually - usually from someone else. Your ability to educate and activate through timely of leads stop engaging with a more sales-qualified opportunities can marketing die and remain do more with less, necessitating company if it provides them be created through a thoughtful and dead because sales does not an emphasis on resurrecting as with irrelevant content or disciplined nurturing strategy. (Cone LLC) (Fomester) believe they are "sales ready many inactive leads as possible. and persuasive communication is key. under-communicates. (Marketing Maven) (Aberdeen) (DemandGen) (Cone LLC) COLD & DEAD STIRRING FROM THE GRAVE A SEMBLANCE OF LIFE LOOKING FOR NOURISHMENT WARM BUT DANGEROUS READY FOR ENGAGEMENT TRAITS TRAITS TRAITS TRAITS TRAITS TRAITS LIFELESS REANIMATED WANDERING CURIOUS RESPONSIVE HEALTHY FORGOTTEN RESTLESS AIMLESS SELF-AWARE ADAPTIVE TO CHANGE EDUCATED BURIED SHIFT IN STATE NAÏVE INSATIABLE APPETITE VOLATILE SALES READY ENGAGEMENT TIPS ENGAGEMENT TIPS ENGAGEMENT TIPS ENGAGEMENT TIPS ENGAGEMENT TIPS ENGAGEMENT TIPS RI.P. Here lies a cold, dead lead. Out of sight and out of mind. It's been long abandoned by both sales and marketing. Dead leads have been classified as lifeless and without value, yet below the surface each dead lead has a The zombie lead has surfaced, finally responding to your call to action. At this stage, Zombie leads adapt rapidly to their new existence. Here's your chance to corral and educate. Persuade At this stage, the zombie lead has accepted his desire to satisfy his all-consuming need for "brains"and wanders through your website, consuming juicy bits of information Be disciplined and strategic at this critical point of engagement. Let the Zombie lead feast at will and use their Your marketing automation platform acts as your early detection system when it comes to breathing new life into dead leads. For the Convinced life as a zombie lead lacks substance, your lead becomes more approachable and a relationship starts to evolve. Demonstrating value to the sales team becomes easier with a robust lead Zombie no more, your lead is transformed and ready to "press the flesh, not eat brains. Back to life, they're ready for engagement and making a sales decision. Congratula- tions, you've successfully resurrected a sales-funnel-ready lead. walking dead, a well-timed email or persuasive offer may be all they need break ground on the status quo and rise from the ashes to assimilate back into your marketing-funnel. profile in place, but engagement can still be dangerous. Be sensitive to the cycle of change they are experiencing and don't do anything that would push them back to their zombie ways. them with your brand's distinct value before they're onto another story, a history and a future. consumption to profile and diagnose the appropriate persuasive response. scent. marketstar. Learn how MarketStar can help you maximize all your leads - not just the "zombies" by visiting marketstar.com/leadmanagement

The Evolution of the "Zombie" Lead

shared by squirtgunn on Oct 25
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See how you can breath new life into dead leads through sound lead management and lead nurturing best practices.

Publisher

MarketStar

Designer

Adam Gunn

Category

Technology
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