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Transcribed

The Evolution of Typography

Aa Aa Aa HUMANIST TRANSITIONAL GEOMETRIC Geometric sans-serif typefaces, as Humanist characteristics include proportions that were modeled on old style typefaces, open strokes and a slightly higher con- trast in strokes in comparison to other sans-serif typefaces. Closely related to the charac- teristics of transitional serifed their name implies, are based on geometric forms. In some cases typefaces, these typefaces include a more upright axis and a uniform stroke. letters, such as the lower case 'o', are perfect geometric forms. SANS SERIF BLACKLETTER SCRIPT THE Aa Aa EVOLUTION OF TYPOGRAPHY Blackletter typefaces are a script style of calligraphy that were popularized in Germany, although they were used all over Europe from the middle ages through the Renaissance Script typefaces are based on the forms made with a flexible brush or pen and often have varied strokes reminiscent of handwriting SERIF TYPEFACES Aa Aa Aa Aa OLD STYLE TRANSITIONAL MODERN EGYPTIAN The Old Style or Humanist serif typefaces developed in the 15th & 16th centuries & The bridge for the gap between Old Style and Modern serifed typefaces, Transitional type has a more vertical axis and sharper serifs than humanist forms. Modern serifed typefaces developed in the late 18th and early 19th cen- tury and were a radical break from the traditional typography of the time with high contrast of strokes, straight serifs and a totally vertical axis. Egyptian, or slab-serifed, typefaces have heavy serifs and were used for decora- are characterized by a low contrast in stroke weight and angled serifs. tive purposes and head- lines because the heavy serifs impeded legibility at small point sizes. Aa Aa Aa HUMANIST TRANSITIONAL GEOMETRIC Geometric sans-serif typefaces, as Humanist characteristics include proportions that were modeled on old style typefaces, open strokes and a slightly higher con- trast in strokes in comparison to other sans-serif typefaces. Closely related to the charac- teristics of transitional serifed their name implies, are based on geometric forms. In some cases typefaces, these typefaces include a more upright axis and a uniform stroke. letters, such as the lower case 'o', are perfect geometric forms. SANS SERIF BLACKLETTER SCRIPT THE Aa iweAa EVOLUTION OF TYPOGRAPHY Blackletter typefaces are a script style of calligraphy that were popularized in Germany, although they were used all over Europe from the middle ages through the Renaissance Script typefaces are based on the forms made with a flexible brush or pen and often have varied strokes reminiscent of handwriting SERIF TYPEFACES Aa Aa Aa Aa OLD STYLE TRANSITIONAL MODERN EGYPTIAN The Old Style or Humanist serif typefaces developed in the 15th & 16th centuries & The bridge for the gap between Old Style and Modern serifed typefaces, Transitional type has a more vertical axis and sharper serifs than humanist forms. Modern serifed typefaces developed in the late 18th and early 19th cen- tury and were a radical break from the traditional typography of the time with high contrast of strokes, straight serifs and a totally vertical axis. Egyptian, or slab-serifed, typefaces have heavy serifs and were used for decora- are characterized by a low contrast in stroke weight and angled serifs. tive purposes and head- lines because the heavy serifs impeded legibility at small point sizes. Aa Aa Aa HUMANIST TRANSITIONAL GEOMETRIC Geometric sans-serif typefaces, as Humanist characteristics include proportions that were modeled on old style typefaces, open strokes and a slightly higher con- trast in strokes in comparison to other sans-serif typefaces. Closely related to the charac- teristics of transitional serifed their name implies, are based on geometric forms. In some cases typefaces, these typefaces include a more upright axis and a uniform stroke. letters, such as the lower case 'o', are perfect geometric forms. SANS SERIF BLACKLETTER SCRIPT THE Aa iweAa EVOLUTION OF TYPOGRAPHY Blackletter typefaces are a script style of calligraphy that were popularized in Germany, although they were used all over Europe from the middle ages through the Renaissance Script typefaces are based on the forms made with a flexible brush or pen and often have varied strokes reminiscent of handwriting SERIF TYPEFACES Aa Aa Aa Aa OLD STYLE TRANSITIONAL MODERN EGYPTIAN The Old Style or Humanist serif typefaces developed in the 15th & 16th centuries & The bridge for the gap between Old Style and Modern serifed typefaces, Transitional type has a more vertical axis and sharper serifs than humanist forms. Modern serifed typefaces developed in the late 18th and early 19th cen- tury and were a radical break from the traditional typography of the time with high contrast of strokes, straight serifs and a totally vertical axis. Egyptian, or slab-serifed, typefaces have heavy serifs and were used for decora- are characterized by a low contrast in stroke weight and angled serifs. tive purposes and head- lines because the heavy serifs impeded legibility at small point sizes. Aa Aa Aa HUMANIST TRANSITIONAL GEOMETRIC Geometric sans-serif typefaces, as Humanist characteristics include proportions that were modeled on old style typefaces, open strokes and a slightly higher con- trast in strokes in comparison to other sans-serif typefaces. Closely related to the charac- teristics of transitional serifed their name implies, are based on geometric forms. In some cases typefaces, these typefaces include a more upright axis and a uniform stroke. letters, such as the lower case 'o', are perfect geometric forms. SANS SERIF BLACKLETTER SCRIPT THE Aa iweAa EVOLUTION OF TYPOGRAPHY Blackletter typefaces are a script style of calligraphy that were popularized in Germany, although they were used all over Europe from the middle ages through the Renaissance Script typefaces are based on the forms made with a flexible brush or pen and often have varied strokes reminiscent of handwriting SERIF TYPEFACES Aa Aa Aa Aa OLD STYLE TRANSITIONAL MODERN EGYPTIAN The Old Style or Humanist serif typefaces developed in the 15th & 16th centuries & The bridge for the gap between Old Style and Modern serifed typefaces, Transitional type has a more vertical axis and sharper serifs than humanist forms. Modern serifed typefaces developed in the late 18th and early 19th cen- tury and were a radical break from the traditional typography of the time with high contrast of strokes, straight serifs and a totally vertical axis. Egyptian, or slab-serifed, typefaces have heavy serifs and were used for decora- are characterized by a low contrast in stroke weight and angled serifs. tive purposes and head- lines because the heavy serifs impeded legibility at small point sizes. Aa Aa Aa HUMANIST TRANSITIONAL GEOMETRIC Geometric sans-serif typefaces, as Humanist characteristics include proportions that were modeled on old style typefaces, open strokes and a slightly higher con- trast in strokes in comparison to other sans-serif typefaces. Closely related to the charac- teristics of transitional serifed their name implies, are based on geometric forms. In some cases typefaces, these typefaces include a more upright axis and a uniform stroke. letters, such as the lower case 'o', are perfect geometric forms. SANS SERIF BLACKLETTER SCRIPT THE Aa iweAa EVOLUTION OF TYPOGRAPHY Blackletter typefaces are a script style of calligraphy that were popularized in Germany, although they were used all over Europe from the middle ages through the Renaissance Script typefaces are based on the forms made with a flexible brush or pen and often have varied strokes reminiscent of handwriting SERIF TYPEFACES Aa Aa Aa Aa OLD STYLE TRANSITIONAL MODERN EGYPTIAN The Old Style or Humanist serif typefaces developed in the 15th & 16th centuries & The bridge for the gap between Old Style and Modern serifed typefaces, Transitional type has a more vertical axis and sharper serifs than humanist forms. Modern serifed typefaces developed in the late 18th and early 19th cen- tury and were a radical break from the traditional typography of the time with high contrast of strokes, straight serifs and a totally vertical axis. Egyptian, or slab-serifed, typefaces have heavy serifs and were used for decora- are characterized by a low contrast in stroke weight and angled serifs. tive purposes and head- lines because the heavy serifs impeded legibility at small point sizes.

The Evolution of Typography

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Graphic designers obsess over typography the way some people obsess over sports scores. In graphic design, font choice is everything: But with so many choices, how do you know which is right for your ...

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