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The Evolution of Radio's Listening Audience

THE EVOLUTION OF RADIO'S Over the past century, radio has become so much more than a simple transmission that provides music to the masses. Radio has evolved into a medium that provides: LISTENING O MUSIC ENTERTAINMENT NEWS SPORTS ALERTS AUDIENCE While FM radio hasn't changed greatly in recent history, new technologies have transformed the way audiences listen to and engage with the content. . .. 1930 2002 CAR RADIO 94% OF AMERICANS The first automobile dashborad Listen to broadcast radio radio is developed & demoed in a Studebaker. on a weekly basis. 2012 2011 2004 92% OF AMERICANS 11% OF PEOPLE CELL PHONE RADIO Listen to terrestrial Use cell phones to listen to online radio in their car. Motorolla previews iRadio using high-speed Internet, Bluetooth & a cell phone. radio weekly. 39% Listen to online audio monthly. 23% NOW Listen to online audio weekly. 245 MILLION PEOPLE *Aged 12+ NATIONWIDE and 91% of all demographics listen to the radio in one form or another each week. WHERE DO PEOPLE LISTEN TO RADIO TODAY? CAR 6....42% НОМЕ 24% WORK E . E. E. E. I. 21% ОТНER 13% HOW DO PEOPLE LISTEN TO RADIO TODAY? STREAMING 8% FM CHIP <1% BROADCAST 91% ((C) CLIP INTERACTIVE LAUNCHES THE TOTAL INTERACTIVE AUDIENCE SOLUTION: An innovative radio platform that enables radio stations to reach everyone, everywhere, whether listeners prefer to connect online, via the broadcast or on their mobile phones through the FM chip or stream. SOURCES www.newsgeneration.com | www.staieafthemedia.org Created by Clip Interactive | www.clipinteractive.com THEN & NOW

The Evolution of Radio's Listening Audience

shared by amandacallking on Apr 30
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Over the past century, radio has become so much more than a simple transmission that provides music to the masses.

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