Evolution of Music: The impact of Digital on the Music Industry

EVOLUTION OF MUSIC
THE IMPACT OF DIGITAL ON THE MUSIC INDUSTRY

KEY NUMBERS

GLOBAL
Total Retail Sales in 2009
US $24.2 billion
2008 2009
Physical media $18,927m $16,157m
Digital media $6,906m $8,120m
Total Market $25,834m $24,278m

400k+ digital music service worldwide
13+ million songs available
10 million consumers subscribed to a music service worldwide
95% of the music downloaded in 2008 is pirated
30 billion songs were illegally downloaded from 2004 to 2009
$17—$40 billion worth of illegal music downloads

GLOBAL UNIT SALES OF LP I CASSETTES I CD I DIGITAL

LP • Cassette • CD Digital
in millions
of units
2500
2000
1500
1000
500
1970 1975 1980 1985 1990 1995 2000 2005 2010
PHYSICAL DIGITAL

PRICE! MINUTE

1977 vinyl Ip
44 mins
$25
$0.55 / minute

1978 8-track
46 mins
$24
$0.55 / minute

1978 Cassette
60 mins
$16
$0.27 / minute

2000 cd
74 mins
$20
$0.26 / minute

2003 itunes
4 mins (average length of a song)
$ 0.99
$0.24/minute

2007 grooveshark
mins
$9
$0/minute


TYPES OF DIGITAL MUSIC SERVICES

(Walmart, iTunes, ovi Nokia, spotify, amazonMP3, Grooveshark, Windows Live SkyDrive)

Music Download
- Online music record store
- Pay-per-song or subscription basis

Music Streaming
- Access to large library of songs
- Constant internet connection required

Music Locker
- Hard drive in the cloud —
- Backup and access your music anywhere


SALES OF PHYSICAL AND DIGITAL MUSIC

PHYSICAL VS DIGITAL
In US billion
30
25
20
15
10
5
0
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010


WHAT IS CLOUD MUSIC
Cloud music is using the cloud as a means of storage, streaming, downloading and sharing of music.

The 2 key features are the digitization of any physical media and seamless sync across devices.

For example, the CD album that I bought and ripped to my computer will be available in all
devices without me having to transfer the files



Digitization of Physical media

ACCESS (SPOTIFY)
You only pay for access to the tracks; often on a monthly subscription. Some services allow you to pay to download the tracks.

OWNERSHIP (ITUNES)
You paid for and own the tracks, whether in physical or digital form.

MOBILE
HOME
IN-CAR EVOLUTION OF MUSIC THE IMPACT OF DIGITAL ON THE MUSIC INDUSTRY KEY NUMBERS GLOBAL UNIT SALES OF LP I CASSETTES I CD I DIGITAL GLOBAL in millions of units - LP 1 Cassette 1 CD - Digital Total Retail Sales in 2009 2500 US$24.2billion 2000 2008 2009 1500 Physical media $18,927m $16,157m Digital media $6,906m $8,120m 1000 Total Market $25,834m $24,278m 400+ digital music service worldwide 500 13+ million songs available 1970 1975 1980 1985 1990 1995 2000 20p5 2010 PHYSICAL DIGITAL million consumers 10 subscribed to a music PRICE/MINUTE service worldwide 95% of the music is pirated 1977 vinyl Ip downloaded in 2008 1978 8-track 1978 cassette billion songs were 30 illegally downloaded from 2004 tO 2009 2000 cd Kompakl-Kasselle C 60 44 mins 2003 itunes 25 46 mins $17-$40 billion worth of illegal music downloads $0.55/minute 24 60 mins 2007 grooveshark iTunes $0.55/minute 16 74 mins $0.27/minute 4 mins $0.26/minute TYPES OF DIGITAL MUSIC SERVICES average length of a song 0.99 o mins $0.24/minute 9. $0/minute Music Download - Online music record store - Pay-per-song or subscription basis SALES OF PHYSICAL AND DIGITAL MUSIC Walmart * ONOKIA VS Ovi Physical DIGITAL iTunes In US$ billions amazonMP3 30 Music Streaming - Access to large library of songs - Constant internet connection required Spôtify 25 Windows Live" SkyDrive Grooveshark musicbeta 15 WHAT IS CLOUD IMUSIC 10 Music Locker - Hard drive in the cloud - Backup and access your music anywhere 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Cloud music is using the cloud as a means of storage, streaming, downloading and sharing of MOBILE music. ACCESS The 2 key features are the digitization of any (SPOTIFY) OWNERSHIP (ITUNES) You only pay for access to the tracks; often on a monthly subscription. Some services allow you to pay to download the tracks. Kompakt-Kassetle c s0 НОME physical media and seamless sync across devices. You paid for and own the tracks, whether in physical or digital form. For example, the CD album that I bought and ripped to my computer will be available in all IN-CAR devices without me having to transfer the files. FSDIGITAL Sources: Recording Industry Association of America - Shipment database 2011, International Federation of the Phonographic Industry- Recording In Numbers 2011, CONSULTING Seamless sync across devices П Ш Ш 20 Digitization of Physical media EVOLUTION OF MUSIC THE IMPACT OF DIGITAL ON THE MUSIC INDUSTRY KEY NUMBERS GLOBAL UNIT SALES OF LP I CASSETTES I CD I DIGITAL GLOBAL in millions of units 1 LP - Cassette 1 CD - Digital Total Retail Sales in 2009 2500 US$24.2billion 2000 2008 2009 1500 Physical media $18,927m $16,157m Digital media $6,906m $8,120m 1000 Total Market $25,834m $24,278m 400+ digital music service worldwide 500 13+ million songs available 1970 1975 1980 1985 1990 1995 2000 20р5 2010 PHYSICAL DIGITAL million consumers 10 subscribed to a music PRICE/MINUTE service worldwide 95% of the music is pirated 1977 vinyl Ip downloaded in 2008 1978 8-track 1978 cassette billion songs were 30 illegally downloaded from 2004 tO 2009 2000 cd Kompakt-Kassette 44 mins 2003 itunes 25 46 mins $17-$40 billion worth of illegal music downloads $0.55/minute 24 60 mins 2007 grooveshark iTunes $0.55/minute 16 74 mins $0.27/minute 20 4 mins $0.26/minute TYPES OF DIGITAL MUSIC SERVICES average length of a song 0.99 o mins $0.24/minute 9. -$0/minute Music Download - Online music record store - Pay-per-song or subscription basis SALES OF PHYSICAL AND DIGITAL MUSIC Walmart >* ONOKIA VS Ovi Physical DIGITAL iTunes In US$ billions amazonMP3 30 Music Streaming - Access to large library of songs - Constant internet connection required Spôtify 25 Windows Live" 20 SkyDrive Grooveshark musicbeta 15 WHAT IS CLOUD IMUSIC 10 Music Locker - Hard drive in the cloud - Backup and access your music anywhere 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Cloud music is using the cloud as a means of storage, streaming, downloading and sharing of MOBILE music. ACCESS (SPOTIFY) OWNERSHIP The 2 key features are the digitization of any (ITUNES) You only pay for access to the tracks; often on a monthly subscription. Some services allow you to pay to physical media and seamless sync across devices. Kompakt-Kasselle HOME You paid for and own the tracks, whether in physical or digital form. C 60 For example, the CD album that I bought and download the tracks. ripped to my computer will be available in all IN-CAR devices without me having to transfer the files. FSDIGITAL Sources: Recording Industry Association of America – Shipment database 2011, International Federation of the Phonographic Industry- Recording In Numbers 2011, CONSULTING Digitization of Physical media Seamless sync across devices EVOLUTION OF MUSIC THE IMPACT OF DIGITAL ON THE MUSIC INDUSTRY KEY NUMBERS GLOBAL UNIT SALES OF LP I CASSETTES I CD I DIGITAL GLOBAL in millions of units 1 LP - Cassette 1 CD - Digital Total Retail Sales in 2009 2500 US$24.2billion 2000 2008 2009 1500 Physical media $18,927m $16,157m Digital media $6,906m $8,120m 1000 Total Market $25,834m $24,278m 400+ digital music service worldwide 500 13+ million songs available 1970 1975 1980 1985 1990 1995 2000 20р5 2010 PHYSICAL DIGITAL million consumers 10 subscribed to a music PRICE/MINUTE service worldwide 95% of the music is pirated 1977 vinyl Ip downloaded in 2008 1978 8-track 1978 cassette billion songs were 30 illegally downloaded from 2004 tO 2009 2000 cd Kompakt-Kassette 44 mins 2003 itunes 25 46 mins $17-$40 billion worth of illegal music downloads $0.55/minute 24 60 mins 2007 grooveshark iTunes $0.55/minute 16 74 mins $0.27/minute 20 4 mins $0.26/minute TYPES OF DIGITAL MUSIC SERVICES average length of a song 0.99 o mins $0.24/minute 9. -$0/minute Music Download - Online music record store - Pay-per-song or subscription basis SALES OF PHYSICAL AND DIGITAL MUSIC Walmart >* ONOKIA VS Ovi Physical DIGITAL iTunes In US$ billions amazonMP3 30 Music Streaming - Access to large library of songs - Constant internet connection required Spôtify 25 Windows Live" 20 SkyDrive Grooveshark musicbeta 15 WHAT IS CLOUD IMUSIC 10 Music Locker - Hard drive in the cloud - Backup and access your music anywhere 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Cloud music is using the cloud as a means of storage, streaming, downloading and sharing of MOBILE music. ACCESS (SPOTIFY) OWNERSHIP The 2 key features are the digitization of any (ITUNES) You only pay for access to the tracks; often on a monthly subscription. Some services allow you to pay to physical media and seamless sync across devices. Kompakt-Kasselle HOME You paid for and own the tracks, whether in physical or digital form. C 60 For example, the CD album that I bought and download the tracks. ripped to my computer will be available in all IN-CAR devices without me having to transfer the files. FSDIGITAL Sources: Recording Industry Association of America – Shipment database 2011, International Federation of the Phonographic Industry- Recording In Numbers 2011, CONSULTING Digitization of Physical media Seamless sync across devices EVOLUTION OF MUSIC THE IMPACT OF DIGITAL ON THE MUSIC INDUSTRY KEY NUMBERS GLOBAL UNIT SALES OF LP I CASSETTES I CD I DIGITAL GLOBAL in millions of units 1 LP - Cassette 1 CD - Digital Total Retail Sales in 2009 2500 US$24.2billion 2000 2008 2009 1500 Physical media $18,927m $16,157m Digital media $6,906m $8,120m 1000 Total Market $25,834m $24,278m 400+ digital music service worldwide 500 13+ million songs available 1970 1975 1980 1985 1990 1995 2000 20р5 2010 PHYSICAL DIGITAL million consumers 10 subscribed to a music PRICE/MINUTE service worldwide 95% of the music is pirated 1977 vinyl Ip downloaded in 2008 1978 8-track 1978 cassette billion songs were 30 illegally downloaded from 2004 tO 2009 2000 cd Kompakt-Kassette 44 mins 2003 itunes 25 46 mins $17-$40 billion worth of illegal music downloads $0.55/minute 24 60 mins 2007 grooveshark iTunes $0.55/minute 16 74 mins $0.27/minute 20 4 mins $0.26/minute TYPES OF DIGITAL MUSIC SERVICES average length of a song 0.99 o mins $0.24/minute 9. -$0/minute Music Download - Online music record store - Pay-per-song or subscription basis SALES OF PHYSICAL AND DIGITAL MUSIC Walmart >* ONOKIA VS Ovi Physical DIGITAL iTunes In US$ billions amazonMP3 30 Music Streaming - Access to large library of songs - Constant internet connection required Spôtify 25 Windows Live" 20 SkyDrive Grooveshark musicbeta 15 WHAT IS CLOUD IMUSIC 10 Music Locker - Hard drive in the cloud - Backup and access your music anywhere 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Cloud music is using the cloud as a means of storage, streaming, downloading and sharing of MOBILE music. ACCESS (SPOTIFY) OWNERSHIP The 2 key features are the digitization of any (ITUNES) You only pay for access to the tracks; often on a monthly subscription. Some services allow you to pay to physical media and seamless sync across devices. Kompakt-Kasselle HOME You paid for and own the tracks, whether in physical or digital form. C 60 For example, the CD album that I bought and download the tracks. ripped to my computer will be available in all IN-CAR devices without me having to transfer the files. FSDIGITAL Sources: Recording Industry Association of America – Shipment database 2011, International Federation of the Phonographic Industry- Recording In Numbers 2011, CONSULTING Digitization of Physical media Seamless sync across devices EVOLUTION OF MUSIC THE IMPACT OF DIGITAL ON THE MUSIC INDUSTRY KEY NUMBERS GLOBAL UNIT SALES OF LP I CASSETTES I CD I DIGITAL GLOBAL in millions of units 1 LP - Cassette 1 CD - Digital Total Retail Sales in 2009 2500 US$24.2billion 2000 2008 2009 1500 Physical media $18,927m $16,157m Digital media $6,906m $8,120m 1000 Total Market $25,834m $24,278m 400+ digital music service worldwide 500 13+ million songs available 1970 1975 1980 1985 1990 1995 2000 20р5 2010 PHYSICAL DIGITAL million consumers 10 subscribed to a music PRICE/MINUTE service worldwide 95% of the music is pirated 1977 vinyl Ip downloaded in 2008 1978 8-track 1978 cassette billion songs were 30 illegally downloaded from 2004 tO 2009 2000 cd Kompakt-Kassette 44 mins 2003 itunes 25 46 mins $17-$40 billion worth of illegal music downloads $0.55/minute 24 60 mins 2007 grooveshark iTunes $0.55/minute 16 74 mins $0.27/minute 20 4 mins $0.26/minute TYPES OF DIGITAL MUSIC SERVICES average length of a song 0.99 o mins $0.24/minute 9. -$0/minute Music Download - Online music record store - Pay-per-song or subscription basis SALES OF PHYSICAL AND DIGITAL MUSIC Walmart >* ONOKIA VS Ovi Physical DIGITAL iTunes In US$ billions amazonMP3 30 Music Streaming - Access to large library of songs - Constant internet connection required Spôtify 25 Windows Live" 20 SkyDrive Grooveshark musicbeta 15 WHAT IS CLOUD IMUSIC 10 Music Locker - Hard drive in the cloud - Backup and access your music anywhere 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Cloud music is using the cloud as a means of storage, streaming, downloading and sharing of MOBILE music. ACCESS (SPOTIFY) OWNERSHIP The 2 key features are the digitization of any (ITUNES) You only pay for access to the tracks; often on a monthly subscription. Some services allow you to pay to physical media and seamless sync across devices. Kompakt-Kasselle HOME You paid for and own the tracks, whether in physical or digital form. C 60 For example, the CD album that I bought and download the tracks. ripped to my computer will be available in all IN-CAR devices without me having to transfer the files. FSDIGITAL Sources: Recording Industry Association of America – Shipment database 2011, International Federation of the Phonographic Industry- Recording In Numbers 2011, CONSULTING Digitization of Physical media Seamless sync across devices EVOLUTION OF MUSIC THE IMPACT OF DIGITAL ON THE MUSIC INDUSTRY KEY NUMBERS GLOBAL UNIT SALES OF LP I CASSETTES I CD I DIGITAL GLOBAL in millions of units 1 LP - Cassette 1 CD - Digital Total Retail Sales in 2009 2500 US$24.2billion 2000 2008 2009 1500 Physical media $18,927m $16,157m Digital media $6,906m $8,120m 1000 Total Market $25,834m $24,278m 400+ digital music service worldwide 500 13+ million songs available 1970 1975 1980 1985 1990 1995 2000 20р5 2010 PHYSICAL DIGITAL million consumers 10 subscribed to a music PRICE/MINUTE service worldwide 95% of the music is pirated 1977 vinyl Ip downloaded in 2008 1978 8-track 1978 cassette billion songs were 30 illegally downloaded from 2004 tO 2009 2000 cd Kompakt-Kassette 44 mins 2003 itunes 25 46 mins $17-$40 billion worth of illegal music downloads $0.55/minute 24 60 mins 2007 grooveshark iTunes $0.55/minute 16 74 mins $0.27/minute 20 4 mins $0.26/minute TYPES OF DIGITAL MUSIC SERVICES average length of a song 0.99 o mins $0.24/minute 9. -$0/minute Music Download - Online music record store - Pay-per-song or subscription basis SALES OF PHYSICAL AND DIGITAL MUSIC Walmart >* ONOKIA VS Ovi Physical DIGITAL iTunes In US$ billions amazonMP3 30 Music Streaming - Access to large library of songs - Constant internet connection required Spôtify 25 Windows Live" 20 SkyDrive Grooveshark musicbeta 15 WHAT IS CLOUD IMUSIC 10 Music Locker - Hard drive in the cloud - Backup and access your music anywhere 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Cloud music is using the cloud as a means of storage, streaming, downloading and sharing of MOBILE music. ACCESS (SPOTIFY) OWNERSHIP The 2 key features are the digitization of any (ITUNES) You only pay for access to the tracks; often on a monthly subscription. Some services allow you to pay to physical media and seamless sync across devices. Kompakt-Kasselle HOME You paid for and own the tracks, whether in physical or digital form. C 60 For example, the CD album that I bought and download the tracks. ripped to my computer will be available in all IN-CAR devices without me having to transfer the files. FSDIGITAL Sources: Recording Industry Association of America – Shipment database 2011, International Federation of the Phonographic Industry- Recording In Numbers 2011, CONSULTING Digitization of Physical media Seamless sync across devices EVOLUTION OF MUSIC THE IMPACT OF DIGITAL ON THE MUSIC INDUSTRY KEY NUMBERS GLOBAL UNIT SALES OF LP I CASSETTES I CD I DIGITAL GLOBAL in millions of units 1 LP - Cassette 1 CD - Digital Total Retail Sales in 2009 2500 US$24.2billion 2000 2008 2009 1500 Physical media $18,927m $16,157m Digital media $6,906m $8,120m 1000 Total Market $25,834m $24,278m 400+ digital music service worldwide 500 13+ million songs available 1970 1975 1980 1985 1990 1995 2000 20р5 2010 PHYSICAL DIGITAL million consumers 10 subscribed to a music PRICE/MINUTE service worldwide 95% of the music is pirated 1977 vinyl Ip downloaded in 2008 1978 8-track 1978 cassette billion songs were 30 illegally downloaded from 2004 tO 2009 2000 cd Kompakt-Kassette 44 mins 2003 itunes 25 46 mins $17-$40 billion worth of illegal music downloads $0.55/minute 24 60 mins 2007 grooveshark iTunes $0.55/minute 16 74 mins $0.27/minute 20 4 mins $0.26/minute TYPES OF DIGITAL MUSIC SERVICES average length of a song 0.99 o mins $0.24/minute 9. -$0/minute Music Download - Online music record store - Pay-per-song or subscription basis SALES OF PHYSICAL AND DIGITAL MUSIC Walmart >* ONOKIA VS Ovi Physical DIGITAL iTunes In US$ billions amazonMP3 30 Music Streaming - Access to large library of songs - Constant internet connection required Spôtify 25 Windows Live" 20 SkyDrive Grooveshark musicbeta 15 WHAT IS CLOUD IMUSIC 10 Music Locker - Hard drive in the cloud - Backup and access your music anywhere 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Cloud music is using the cloud as a means of storage, streaming, downloading and sharing of MOBILE music. ACCESS (SPOTIFY) OWNERSHIP The 2 key features are the digitization of any (ITUNES) You only pay for access to the tracks; often on a monthly subscription. Some services allow you to pay to physical media and seamless sync across devices. Kompakt-Kasselle HOME You paid for and own the tracks, whether in physical or digital form. C 60 For example, the CD album that I bought and download the tracks. ripped to my computer will be available in all IN-CAR devices without me having to transfer the files. FSDIGITAL Sources: Recording Industry Association of America – Shipment database 2011, International Federation of the Phonographic Industry- Recording In Numbers 2011, CONSULTING Digitization of Physical media Seamless sync across devices