Evolution in Logo Design

Designed by Evolution in Logo Design on Designmantic Cave Drawings The Great Seal of the United States Yahoo! Inc. 1995 2300 BC AT&T 1782 1900 International Business Machines American Airlines 1968 Egyptian Stone Seal Coca Cola (1885) Google 1998 ------ 1292 BC YAHOO! Livestock Bass & Company (1876) Mercedes Benz 1956 FedEx LONG DISTANCE TELEPHONE AA IBM Branding 1994 ----- AND ASSOCIATED COMPANIES 1926 1800 ----- Coca-Cola Google RERCEDER FedEx. Bass BENZ 2300BC - 18th Century: Prehistoric Logos 18th Century: Industrial Logos 1900-1930: Rise of Corporate Logos: 1930 -1980: Avant Garde Logos 1980 – Today: Logorama: Sources: http://en.wikipedia.org/wiki/Logo http://www.logoblog.org/famous_logo_design.php http://www.bitrebels.com/design/the-origin-history-of-fonts-infographic/ http://www.logosdesigners.com/ http://piefoundry.com/10-of-the-best-sans-serif-fonts/ http://www.creativebloq.com/logo-design/logos-created- typefaces-using-other-typefaces-9134444 http://gds.parkland.edu/gds/%21lectures/type_history/history.html http://www.logoblog.org/mercedes-benz-logo.php http://www.logoblog.org/coca_cola_logo.php This was the era when the term logo wasn't actually known but the concept of marking products and commodi- This was the era where professional graphic designers like Alan Fletcher, Paul Rand, Raymond Loewy and Milton Glaser revolutionized the logo design world by creating brand identities like Reuters, IBM, Enron and NEXT, This was the era where professional graphic designers like Alan Fletcher, Paul This is the era where industrialization gave rise to newer ways of printing and typography giving way to improved concepts in branding. This is the period when symbolism in logo design was given more preference over typography. Corporate logos were created using com- plex symbols and icons that in one way or another represented its nature of business. a. Color - Use of primary colors was still the general trend during this era with designers creating logos around the RGB palette. b. Typography – Sans Serif type fonts gained popularity with typefaces like Baskerville by Paul Renner (1927), Gill Sans by Eric Gill (1926) and Franklin Gothic (1902). c. Medium - Newspapers and Magazines ties for distinction was existent. Right through the Greek, Roman and Egyptian eras, traces of logos can be found on various geological remains. The concept of marking was also widespread in livestock branding. Rand, Raymond Loewy and Milton Glaser revolutionized the logo design world by creating brand identities like Reuters, IBM, Enron and NEXT. a. Color - Monotone, black and white. b. Typography - Hand carving c. Medium - cylinder seals, stones, woodblocking printing, branding iron a. Color - The concept of color was still in development stage as many corporations still used monotonous logos. Red was amongst the first colors to be used in logos. b. Typography - Garamond, Sans Serif c. Medium - Printing Press, Lithography a. Color - CMYK color palette was on the rise. b. Typography - Helvetica font, with its different variants, was predominantly used in logo design. Top brands like American Airlines, Nestle, 3M, Panasonic and a. Color - CMYK color palette was on the rise. b. Typography - Helvetica font, with its different variants, was predominantly used in logo design. Top brands like American Airlines, Nestle, 3M, Panasonic and Toyota are included. c. Medium - Newspapers, Television, Billboards Toyota are included. c. Medium - Newspapers, Television, Billboards MERICAN TELL APH