Click me
Transcribed

"The Evolution of the Digital Coupon"

Evolution of the Digital Coupon How SoloMo Has Changed The Game THEN & NOWm 1887 1930's 1950's 1990's 2006 2008 2011 First official Coupon use grew dramatically in the 1930s during the Great company is established, soley responsible for coupon redemption, it was called: Reality shows lentirely about couponing increase its I popularity Groupon makes Debut of the Twitter makes Started with Internet couponing social and couponing about Coca-Cola and printable ןמ 188 in coupon use real-time "daily deals" even more Depression Nielson Coupon Clearing House COUPONING STATS In 2009: 200,000 online coupons were used...in 2013: 66,900,000 are predicted. Online vs. printed coupons have a 13 -1 redemption rate [3] | 50 Million coupons VS. were redeemed in 2010 H Only 8% of households use email coupons12) PRESENT & FUTURE: How social networks have changed the game 92% The Coupon Boom The rise in coupon use started in October of 2008, coinciding with news of the U.S. financial crisis. [3] Despite the tight economy, marketers invested heavily in coupons, boosting the number available to the highest level in over 30 years. O Online coupons also contributed to the rise in coupon distribution and redemption, with Internet distribution up 92% and consumer redemption of these coupons up over 360%. The increase in redemption goes hand-in-hand with an increase in distribution. The Switch to Digital General fact about mobile phone use... expected to reach 91% saturation of the market but only 26.3% currently use Internet on their phones. [] Digital Demographic = "young affluent families" [4] The marketing research firm Leo J. Shapiro & Associates found that consumers interested in 1 in 5 people who receive an Internet coupon will redeem it. using scannable mobile coupons were more likely to be younger, affluent and with families. Social Couponing GROUPON To Groupon or Not to Groupon? Collective Buying Power "Research is discovering that resources such as Groupon may be too good to be true." [5] In an August 2010 cover story, Forbes called two-year-old Groupon the "fastest growing company ever," and its success has spawned a series of me-too competitors. 66% over 40% reported Groupon profitable wouldn't run a Groupon offer again A study conducted by Rice University's Jesse H. Jones Graduate School of Business found that 66 percent of the 150 businesses surveyed reported that Groupon promotions are profitable. However, more than 40 percent of the organizations said that they wouldn't run a Groupon offer again. [6] The Bottom Line: Current & Future Use of Social Couponing SOCIALIZATION I Google has reported creates brand 95% of smartphone users traffic and interest Businesses need to make | sure they have a mobile site | have searched for LOCAL | for this new era of expanded I online engagement. [7] | information. SOCIAL-LOCAL-MOBILE (AKA SOLOMO) TRENDS Studies show 2/3 of holiday shoppers would make a purchase from mobile discounts, text alerts, gift cards or loyalty points. That's an increase from the 32% that responded positively last year. [8] 27% 28% 34% 38% of users would use a mobile device to find a product of users would use a mobile device to of users would use a mobile device to compare prices of users would use a mobile device to research deals find a store location review and coupons Businesses who want to stay on top of the digital couponing trends need to focus on this set: So-Lo-Mo. SOURCES Created by: 1. http://www.fabuloussavings.com/blog/wp-content/uploads/2011/08/HistoryofCouponing.jpg 2. http://visually.visually.netdna-cdn.com/335_infographic_w587.png 3. Ibid. GroceryCoupon Net wor k 4. http://www.santella.com/coupon.htm#COUPONING%20ENTERS%20THE%20DIGITAL%20SCENE 5. http://www.mrelevance.com/01/groupon-and-social-couponing 6. http://www.mediapost.com/publications/article/138982/ 7. http://www.219group.com/why-you-need-a-mobile-site-for-your-business/ 8. http://searchengineland.com/socialHocal-mobile-tactics-drive-retai-success-101629 www.GroceryCouponNetwork.com internet distribution up Evolution of the Digital Coupon How SoloMo Has Changed The Game THEN & NOWm 1887 1930's 1950's 1990's 2006 2008 2011 First official Coupon use grew dramatically in the 1930s during the Great company is established, soley responsible for coupon redemption, it was called: Reality shows lentirely about couponing increase its I popularity Groupon makes Debut of the Twitter makes Started with Internet couponing social and couponing about Coca-Cola and printable ןמ 188 in coupon use real-time "daily deals" even more Depression Nielson Coupon Clearing House COUPONING STATS In 2009: 200,000 online coupons were used...in 2013: 66,900,000 are predicted. Online vs. printed coupons have a 13 -1 redemption rate [3] | 50 Million coupons VS. were redeemed in 2010 H Only 8% of households use email coupons12) PRESENT & FUTURE: How social networks have changed the game 92% The Coupon Boom The rise in coupon use started in October of 2008, coinciding with news of the U.S. financial crisis. [3] Despite the tight economy, marketers invested heavily in coupons, boosting the number available to the highest level in over 30 years. O Online coupons also contributed to the rise in coupon distribution and redemption, with Internet distribution up 92% and consumer redemption of these coupons up over 360%. The increase in redemption goes hand-in-hand with an increase in distribution. The Switch to Digital General fact about mobile phone use... expected to reach 91% saturation of the market but only 26.3% currently use Internet on their phones. [] Digital Demographic = "young affluent families" [4] The marketing research firm Leo J. Shapiro & Associates found that consumers interested in 1 in 5 people who receive an Internet coupon will redeem it. using scannable mobile coupons were more likely to be younger, affluent and with families. Social Couponing GROUPON To Groupon or Not to Groupon? Collective Buying Power "Research is discovering that resources such as Groupon may be too good to be true." [5] In an August 2010 cover story, Forbes called two-year-old Groupon the "fastest growing company ever," and its success has spawned a series of me-too competitors. 66% over 40% reported Groupon profitable wouldn't run a Groupon offer again A study conducted by Rice University's Jesse H. Jones Graduate School of Business found that 66 percent of the 150 businesses surveyed reported that Groupon promotions are profitable. However, more than 40 percent of the organizations said that they wouldn't run a Groupon offer again. [6] The Bottom Line: Current & Future Use of Social Couponing SOCIALIZATION I Google has reported creates brand 95% of smartphone users traffic and interest Businesses need to make | sure they have a mobile site | have searched for LOCAL | for this new era of expanded I online engagement. [7] | information. SOCIAL-LOCAL-MOBILE (AKA SOLOMO) TRENDS Studies show 2/3 of holiday shoppers would make a purchase from mobile discounts, text alerts, gift cards or loyalty points. That's an increase from the 32% that responded positively last year. [8] 27% 28% 34% 38% of users would use a mobile device to find a product of users would use a mobile device to of users would use a mobile device to compare prices of users would use a mobile device to research deals find a store location review and coupons Businesses who want to stay on top of the digital couponing trends need to focus on this set: So-Lo-Mo. SOURCES Created by: 1. http://www.fabuloussavings.com/blog/wp-content/uploads/2011/08/HistoryofCouponing.jpg 2. http://visually.visually.netdna-cdn.com/335_infographic_w587.png 3. Ibid. GroceryCoupon Net wor k 4. http://www.santella.com/coupon.htm#COUPONING%20ENTERS%20THE%20DIGITAL%20SCENE 5. http://www.mrelevance.com/01/groupon-and-social-couponing 6. http://www.mediapost.com/publications/article/138982/ 7. http://www.219group.com/why-you-need-a-mobile-site-for-your-business/ 8. http://searchengineland.com/socialHocal-mobile-tactics-drive-retai-success-101629 www.GroceryCouponNetwork.com internet distribution up Evolution of the Digital Coupon How SoloMo Has Changed The Game THEN & NOWm 1887 1930's 1950's 1990's 2006 2008 2011 First official Coupon use grew dramatically in the 1930s during the Great company is established, soley responsible for coupon redemption, it was called: Reality shows lentirely about couponing increase its I popularity Groupon makes Debut of the Twitter makes Started with Internet couponing social and couponing about Coca-Cola and printable ןמ 188 in coupon use real-time "daily deals" even more Depression Nielson Coupon Clearing House COUPONING STATS In 2009: 200,000 online coupons were used...in 2013: 66,900,000 are predicted. Online vs. printed coupons have a 13 -1 redemption rate [3] | 50 Million coupons VS. were redeemed in 2010 H Only 8% of households use email coupons12) PRESENT & FUTURE: How social networks have changed the game 92% The Coupon Boom The rise in coupon use started in October of 2008, coinciding with news of the U.S. financial crisis. [3] Despite the tight economy, marketers invested heavily in coupons, boosting the number available to the highest level in over 30 years. O Online coupons also contributed to the rise in coupon distribution and redemption, with Internet distribution up 92% and consumer redemption of these coupons up over 360%. The increase in redemption goes hand-in-hand with an increase in distribution. The Switch to Digital General fact about mobile phone use... expected to reach 91% saturation of the market but only 26.3% currently use Internet on their phones. [] Digital Demographic = "young affluent families" [4] The marketing research firm Leo J. Shapiro & Associates found that consumers interested in 1 in 5 people who receive an Internet coupon will redeem it. using scannable mobile coupons were more likely to be younger, affluent and with families. Social Couponing GROUPON To Groupon or Not to Groupon? Collective Buying Power "Research is discovering that resources such as Groupon may be too good to be true." [5] In an August 2010 cover story, Forbes called two-year-old Groupon the "fastest growing company ever," and its success has spawned a series of me-too competitors. 66% over 40% reported Groupon profitable wouldn't run a Groupon offer again A study conducted by Rice University's Jesse H. Jones Graduate School of Business found that 66 percent of the 150 businesses surveyed reported that Groupon promotions are profitable. However, more than 40 percent of the organizations said that they wouldn't run a Groupon offer again. [6] The Bottom Line: Current & Future Use of Social Couponing SOCIALIZATION I Google has reported creates brand 95% of smartphone users traffic and interest Businesses need to make | sure they have a mobile site | have searched for LOCAL | for this new era of expanded I online engagement. [7] | information. SOCIAL-LOCAL-MOBILE (AKA SOLOMO) TRENDS Studies show 2/3 of holiday shoppers would make a purchase from mobile discounts, text alerts, gift cards or loyalty points. That's an increase from the 32% that responded positively last year. [8] 27% 28% 34% 38% of users would use a mobile device to find a product of users would use a mobile device to of users would use a mobile device to compare prices of users would use a mobile device to research deals find a store location review and coupons Businesses who want to stay on top of the digital couponing trends need to focus on this set: So-Lo-Mo. SOURCES Created by: 1. http://www.fabuloussavings.com/blog/wp-content/uploads/2011/08/HistoryofCouponing.jpg 2. http://visually.visually.netdna-cdn.com/335_infographic_w587.png 3. Ibid. GroceryCoupon Net wor k 4. http://www.santella.com/coupon.htm#COUPONING%20ENTERS%20THE%20DIGITAL%20SCENE 5. http://www.mrelevance.com/01/groupon-and-social-couponing 6. http://www.mediapost.com/publications/article/138982/ 7. http://www.219group.com/why-you-need-a-mobile-site-for-your-business/ 8. http://searchengineland.com/socialHocal-mobile-tactics-drive-retai-success-101629 www.GroceryCouponNetwork.com internet distribution up Evolution of the Digital Coupon How SoloMo Has Changed The Game THEN & NOWm 1887 1930's 1950's 1990's 2006 2008 2011 First official Coupon use grew dramatically in the 1930s during the Great company is established, soley responsible for coupon redemption, it was called: Reality shows lentirely about couponing increase its I popularity Groupon makes Debut of the Twitter makes Started with Internet couponing social and couponing about Coca-Cola and printable ןמ 188 in coupon use real-time "daily deals" even more Depression Nielson Coupon Clearing House COUPONING STATS In 2009: 200,000 online coupons were used...in 2013: 66,900,000 are predicted. Online vs. printed coupons have a 13 -1 redemption rate [3] | 50 Million coupons VS. were redeemed in 2010 H Only 8% of households use email coupons12) PRESENT & FUTURE: How social networks have changed the game 92% The Coupon Boom The rise in coupon use started in October of 2008, coinciding with news of the U.S. financial crisis. [3] Despite the tight economy, marketers invested heavily in coupons, boosting the number available to the highest level in over 30 years. O Online coupons also contributed to the rise in coupon distribution and redemption, with Internet distribution up 92% and consumer redemption of these coupons up over 360%. The increase in redemption goes hand-in-hand with an increase in distribution. The Switch to Digital General fact about mobile phone use... expected to reach 91% saturation of the market but only 26.3% currently use Internet on their phones. [] Digital Demographic = "young affluent families" [4] The marketing research firm Leo J. Shapiro & Associates found that consumers interested in 1 in 5 people who receive an Internet coupon will redeem it. using scannable mobile coupons were more likely to be younger, affluent and with families. Social Couponing GROUPON To Groupon or Not to Groupon? Collective Buying Power "Research is discovering that resources such as Groupon may be too good to be true." [5] In an August 2010 cover story, Forbes called two-year-old Groupon the "fastest growing company ever," and its success has spawned a series of me-too competitors. 66% over 40% reported Groupon profitable wouldn't run a Groupon offer again A study conducted by Rice University's Jesse H. Jones Graduate School of Business found that 66 percent of the 150 businesses surveyed reported that Groupon promotions are profitable. However, more than 40 percent of the organizations said that they wouldn't run a Groupon offer again. [6] The Bottom Line: Current & Future Use of Social Couponing SOCIALIZATION I Google has reported creates brand 95% of smartphone users traffic and interest Businesses need to make | sure they have a mobile site | have searched for LOCAL | for this new era of expanded I online engagement. [7] | information. SOCIAL-LOCAL-MOBILE (AKA SOLOMO) TRENDS Studies show 2/3 of holiday shoppers would make a purchase from mobile discounts, text alerts, gift cards or loyalty points. That's an increase from the 32% that responded positively last year. [8] 27% 28% 34% 38% of users would use a mobile device to find a product of users would use a mobile device to of users would use a mobile device to compare prices of users would use a mobile device to research deals find a store location review and coupons Businesses who want to stay on top of the digital couponing trends need to focus on this set: So-Lo-Mo. SOURCES Created by: 1. http://www.fabuloussavings.com/blog/wp-content/uploads/2011/08/HistoryofCouponing.jpg 2. http://visually.visually.netdna-cdn.com/335_infographic_w587.png 3. Ibid. GroceryCoupon Net wor k 4. http://www.santella.com/coupon.htm#COUPONING%20ENTERS%20THE%20DIGITAL%20SCENE 5. http://www.mrelevance.com/01/groupon-and-social-couponing 6. http://www.mediapost.com/publications/article/138982/ 7. http://www.219group.com/why-you-need-a-mobile-site-for-your-business/ 8. http://searchengineland.com/socialHocal-mobile-tactics-drive-retai-success-101629 www.GroceryCouponNetwork.com internet distribution up Evolution of the Digital Coupon How SoloMo Has Changed The Game THEN & NOWm 1887 1930's 1950's 1990's 2006 2008 2011 First official Coupon use grew dramatically in the 1930s during the Great company is established, soley responsible for coupon redemption, it was called: Reality shows lentirely about couponing increase its I popularity Groupon makes Debut of the Twitter makes Started with Internet couponing social and couponing about Coca-Cola and printable ןמ 188 in coupon use real-time "daily deals" even more Depression Nielson Coupon Clearing House COUPONING STATS In 2009: 200,000 online coupons were used...in 2013: 66,900,000 are predicted. Online vs. printed coupons have a 13 -1 redemption rate [3] | 50 Million coupons VS. were redeemed in 2010 H Only 8% of households use email coupons12) PRESENT & FUTURE: How social networks have changed the game 92% The Coupon Boom The rise in coupon use started in October of 2008, coinciding with news of the U.S. financial crisis. [3] Despite the tight economy, marketers invested heavily in coupons, boosting the number available to the highest level in over 30 years. O Online coupons also contributed to the rise in coupon distribution and redemption, with Internet distribution up 92% and consumer redemption of these coupons up over 360%. The increase in redemption goes hand-in-hand with an increase in distribution. The Switch to Digital General fact about mobile phone use... expected to reach 91% saturation of the market but only 26.3% currently use Internet on their phones. [] Digital Demographic = "young affluent families" [4] The marketing research firm Leo J. Shapiro & Associates found that consumers interested in 1 in 5 people who receive an Internet coupon will redeem it. using scannable mobile coupons were more likely to be younger, affluent and with families. Social Couponing GROUPON To Groupon or Not to Groupon? Collective Buying Power "Research is discovering that resources such as Groupon may be too good to be true." [5] In an August 2010 cover story, Forbes called two-year-old Groupon the "fastest growing company ever," and its success has spawned a series of me-too competitors. 66% over 40% reported Groupon profitable wouldn't run a Groupon offer again A study conducted by Rice University's Jesse H. Jones Graduate School of Business found that 66 percent of the 150 businesses surveyed reported that Groupon promotions are profitable. However, more than 40 percent of the organizations said that they wouldn't run a Groupon offer again. [6] The Bottom Line: Current & Future Use of Social Couponing SOCIALIZATION I Google has reported creates brand 95% of smartphone users traffic and interest Businesses need to make | sure they have a mobile site | have searched for LOCAL | for this new era of expanded I online engagement. [7] | information. SOCIAL-LOCAL-MOBILE (AKA SOLOMO) TRENDS Studies show 2/3 of holiday shoppers would make a purchase from mobile discounts, text alerts, gift cards or loyalty points. That's an increase from the 32% that responded positively last year. [8] 27% 28% 34% 38% of users would use a mobile device to find a product of users would use a mobile device to of users would use a mobile device to compare prices of users would use a mobile device to research deals find a store location review and coupons Businesses who want to stay on top of the digital couponing trends need to focus on this set: So-Lo-Mo. SOURCES Created by: 1. http://www.fabuloussavings.com/blog/wp-content/uploads/2011/08/HistoryofCouponing.jpg 2. http://visually.visually.netdna-cdn.com/335_infographic_w587.png 3. Ibid. GroceryCoupon Net wor k 4. http://www.santella.com/coupon.htm#COUPONING%20ENTERS%20THE%20DIGITAL%20SCENE 5. http://www.mrelevance.com/01/groupon-and-social-couponing 6. http://www.mediapost.com/publications/article/138982/ 7. http://www.219group.com/why-you-need-a-mobile-site-for-your-business/ 8. http://searchengineland.com/socialHocal-mobile-tactics-drive-retai-success-101629 www.GroceryCouponNetwork.com internet distribution up

"The Evolution of the Digital Coupon"

shared by talkTECH on Feb 15
1,242 views
2 share
0 comments
With the unprecedented growth of couponing in the past decade, digital coupons and daily deal sites have evolved and are utilizing Social-Local-Mobile strategy to target its ideal market and allow the...

Category

Business
Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy

For wordpress.com:

Click the code to copy
Customize size