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Evolution of Coupons and Discount Codes

DiscountCoder.com ! SOURCES: STATSPOTTING.COM, BUSINESS WIRE, INMAR THE EVOLUTION OF THE COUPON AND DISCOUNT CODES :3.3: 47% 1888 Coupons first conceived by Asa Candler, who used paper tickets for free glasses of Coke to help market his new soda COUPON #009 HOW DO YOU USE DISCOUNT CODES? billion consumer * packaged * goods coupons were redeemed in 2010. USE MORE COUPONS THAN IN 2010 1909 Post Cereal used 1 cent coupons to start marketing Grape Nuts breakfast $100 174 Discount codes, voucher codes and discount vouchers are really simple to use and can save you lots of money off your everyday purchases online. 1888 1940s 1930s Coupon usage proliferates during the great depression IS THE WORTH OF EVERY HOUR SPENT COUPONING IN 2011 88.2 THINGAMAJIG i WANT 15 MINUTES how much every second user spends searching for coupons weekly million people 1940s Big chain grocery retailers implement coupons to attract those who shop at smaller markets plan on using online coupons in 2011 DiscountCocer.com * ** * * COUPON 1957 - The Nielsen Coupon Clearing House becomes the first coupon redemption entity |175 ALL150FF WRITE DOWN ÖR COPY CODE 1965 - Half of all American families are cutting coupons LLIONוM 8.5 PEOPLE 3 1930s 1992 USED A COUPON TO GET FREE COKE Add the thingamajig to the basket and head to the checkout. $3.7 billion 1990 - Advent of the internet gives rise to downloaded printable coupons and online codes 1992 Coupon usage stagnates during prosperous times consumers saved using coupons in 2010 Type or copy your discount code in a text box at the checkout. Hit the button and watch your discount appear on the total. I ALL150FF ** 25%** 1999 Coupon redemptions peak at 4.6 billion SPEND UP TO AN HOUR SHOPPING FOR BEST ONLINE DISCOUNT SALES SEE, HOw QUick AND EASY WAS THAT! 2002 Americans save almost $4 billion shopping with coupons 2009 Internet coupon redemption growth skyrockets, rising 263% in 12 months $1.44 2011 - By year's end, 88.2 million consumers will have used online coupons and codes. 2013 - Analysts project 97 million U.S. online consumers will have used such discounts, up 15.8% from 2010. THE AVERAGE SAVINGS PER COUPON IN 2010 COUPON #009 37%| 332 BILLION COUPONS WERE DISTRIBUTED IN US IN 2010 DIGITAL OFFERS INCREASE IN 2010 COUPONS MAKE YOURSELF A GRAPH OF TOP 10 REDEMPTION GROWTH METHODS MUMS INTERNET 263% are twice as likely to search for coupons online as other categories of women DIRECT MAIL 69% MAGAZINE POP-UP 51% INSTANT REDEEMABLE 48% DO IT YOURSELF! DIRECT MAIL CO-OP 45% E-CHECKOUT 39% 36% FREE-STANDING INSERT DIGITAL PROMOTIONS 31% SHELF PAD 30% METHOD REDEMPTION GROWTH IN-STORE AD 27% THE RISE OF ONLINE COUPONS AND CODES ONE PERCENT DISTRIBUTED COUPONS: Although online coupons account for only 1 percent of all coupons distributed, COUPONS REDEEMED: they account for about 10 percent of all coupons redeemed in 2009. TEN PERCENT 2008 2009

Evolution of Coupons and Discount Codes

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Witness the rise of digital coupons and discounts

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