The Evolution and Expansion of Video Creation

THE EVOLUTION & EXPANSION of VIDEO CREATION Video consumption growth has been well documented sirce the dawn of YouTube and cute cat videos.To much less fanfare in 2013-as cheap memory, HD cameras and user friendly editing software reached ubiquity-a greater number of individuals and professionals are CREATING an increasingly sophisticated trove of video content. VIDEO CREATION Exploded IN 2013 Video makers often incorporate stock media to improve their final creations. As a result, trends in stock video tell us a great deal about the state of video creation. For example, from September 2010 to September 2013 the daily download volume on VideoBlocks.com grew by nearly 3000 fimes. STOCK VIDEO DOWNLOADS 12M 3000 X Annual Growth in 4 Years 10M 8M 6M 4M 2M 2010 2011 2012 2013 MORE PEOPLE ARE CREATING VIDEO THAN EVER BEFORE VIDEO CREATION IS INCREASINGLY MOBILE · % OF CELL PHONE OWNERS WHO. 48% LISTEN TO MUSIC 41% WATCH A VIDEO 40% RECORD A VIDEO 21% PARTICIPATE IN VIDEO CALL Twice as many people post vide o on line as "check in' or share their location. • Since 2009, the percent of American adult internet users who upload or post videos online has doubled. 20% POST A VIDEO ONLINE CHECKING IN 1 BILLION PEOPLE WILL PURCHASE. A SMARTPHONE EQUIPPED WITH HD CAMERA IN 2014 11.2 MILLION 45 MILLION 89 MILLION "15 percent of mobile and tablet device screen time is spent on production activities, such as editing videos and writing blogs." -Gartner WE ALL HAVE THE ABILITY TO EDIT AT HOME 585 MM TABLETS AND PCS WITH VIDEO EDITING SOFTWARE WILL SHIP IN 2014 585M 506M 471M 400M 2012 2013 2014 **** WHAT TYPES OF VIDEO ARE PEOPLE MAKING? MOST SEARCHED CLIPS HOLIDAY FIRE WEDDING EXPLOSION WATER MUSIC NEWS SPACE SNOW MOST DOWNLOADED CLIPS STOCK VIDEO: SPINNING AE TEMPLATE: FILM STRIP MOTION BACKGROUND: TERRAIN GLOBE AT OUTER SPACE TOP OF THE W ORLD FULL MOTION BACKGROUND: GLOWING RAIN PRODUCTION MUSIC - MOST POPULAR CATEGORIES BY NUMBER OF DOWNLOADS ..... EIRST TEXT HERE ......….... CINEMATIC ACTION AFTER EFFECTS TEMPLATES EARTH A IR & S PACE MOTION BACKGROUNDS PRODUCTION MUSIC LIGHT& ENERGY MOTION ABSTRACT BACKGROUNDS BAC KGROUNDS OST POPULAR 4K ULTRA HD CLIPS- THE NEXT GENERATION RESOLUTION AND FORMAT 4K ULTRA HD "MOTION RACKGROUNDS 4K ULTRA HD FIREWORKS 4K ULTRA HD NATURE 4K ULTRA HD NEW YORK 4K ULTRA HD ABSTRACT MOTION BACKGROUNDS "The latest in a line of broadcast and media resolutions, 4K is due to replace 1080p as the highest-resolution signal available for in-home movies and television." - CNET video INFOGRAPHIC BY blocks Sources Video Blocks "Online Video 2013 Pew Research Center "SmartphoneOwnership 2013"Pew Reseanch Center "Montily wireless stare surveys"Caraccard Genuty "Tap Says Entertainment Accounts for Halfaf Dev Tap Videa Editing Saftware, CNET Worldwide Mabile Phone Market Fore castta Grow 7.3% in 2013 Driven by 1 Billian Smartphone Shipments, Accarding to IDC'Intemational Data Corparation (IDC) MouTube Statistics, You Tu "Q3 GWI Laundh: Videa and images daminate mabile app grawti,"Gobel Web index PC Shipments to Dedine &4 Percernt in 2013, While Tablet Shipments Increase 534 Percent Gartrier "Gartner Survey vets indetaber, Caunterpaint Research Device Screen Tirme, Gartner