The Evolution of the Ad Executive

THE EVOLUTION OF THE ADVERTISING EXECUTIVE From the Mad Men of the '60s to the social butterflies of 2011, advertising executives have evolved and helped to shape the face of advertising over the past 50 years. Here we examine the quirks and habits of these advertising monoliths. 1960s THE ADVERTISING PLAYBOY This advertising executive was a real party animal and never far away from an Old Fashioned and a lit cigarette. U.S. ROAD МАР BIGGEST CLIENT LUCKY STRIKE CIGARETTES, WOOLSWORTH, & WILD TURKEY BOURBON FAVORITE TECH LEAK-FREE BALL-POINT PEN CURRENT AD CAMPAIGN FULL-PAGE VACUUM ADVERTISEMENTS FOR HOUSEWIVES Jor, every home-maker IN "LIFE" MAGAZINE, LUCKY STRIKE BILLBOARD ADS NEAR HIGH SCHOOLS, AND BRAND-NEW COLOR TELEVISION COMMERCIALS NEVER LEAVES НОМЕ WITHOUT GREY FEDORA, SUIT JACKET, CARTON OF CIGARETTES FAVORITE AD LINE "IT'S TOASTED" DRINK OF CHOICE OLD FASHIONED 1980s THE GLOBAL SUPERSTAR This advertising executive liked to think big. Taking on international clients, booking celebrity sponsors, and making advertising about the art rather than the product. BIGGEST CLIENT APPLE COMPUTERS, PEPSI, MTV, AND GREY POUPON Madoana M. Jackson FAVORITE TECH BRAND-NEW MACHINTOSH COMPUTER & 20-POUND CELL PHONE 2:30 Buyout Meeting AMAICHI M CURRENT AD CAMPAIGN RUNNING AN ALMOST FEATURE-LENGTH COMMERCIAL ON VIERTISING CORDING TO THE HIP, NEW TELEVISION CHANNEL MTV. CURRENTLY FIGURING OUT LICENSING RIGHTS TO "1984" FOR APPLE TELEVISION COMMERCIAL. PROMO NEVER LEAVES НОМE WITHOUT POWER SUIT, DESIGNER WATCH, MICHAEL JACKSON CASSETTE, AND RAYBANS FAVORITE AD LINE "EXCUSE ME, BUT DO YOU HAVE ANY GREY POUPON?" DRINK OF CHOICE WHATEVER IS THE NEWEST AND TRENDIEST DRINK SOGGI THE ADVERTISING TECHIE The world was brimming with new technology and fast-growing dot com businesses. This advertising executive worked around the clock to take advantage of both. NOA I.... BIGGEST CLIENT IBM, CALVIN KLEIN, 7UP, AND CALIFORNIA MILK BOARD .. .... FAVORITE TECH CD ROMS, PALM PILOT, AND THE WORLD WIDE WEB NEW KTOS UP ON THE CURRENT AD CAMPAIGN LAUNCHING A SERIES OF INNOVATIVE POP-UP ANIMATED ADS ON NETSCAPE AND LYCOS.COM, SENDING ELECTRONIC MAIL ADVERTISEMENTS, AND USING NEW KIDS ON THE BLOCK TO SPONSOR 7UP SHOOT INS &OUTS OF K CLIENT BRIEF 'LIENT INTER FO WRITING AN EMAIL IEF NEVER LEAVES НОМЕ WITHOUT NOKIA CELL PHONE, PALM PILOT, AVIATOR SUNGLASSES, AND BUSINESS-CASUAL POLOS DUM FAVORITE AD LINE "GOT MILK?" DRINK OF CHOICE STARBUCKS LATTE CURRENT THE SOCIAL BUTTERFLY The most recent evolution of the advertising executive comes in the form of the constantly connected social media addict who voraciously creates humorous and viral content, BIGGEST CLIENT OLD SPICE, COMEDY CENTRAL, MULTITUDE OF SOCIAL MEDIA START-UPS FAVORITE TECH IPAD, IPOD, IPHONE, ILIFESUPPORT GUERILLA AD CAMPAIGN HOW TO PLAN You CURRENT AD CAMPAIGN PRODUCING AND DISPLAYING SEVERAL VIRAL VIDEO ADVERTISEMENTS THROUGH YOUTUBE AND VIMEO, BANNER CAMPAIGNS, PAY-PER-CLICK SEO RANKING, AND SOME SLIGHTLY ILLEGAL GUERILLA ADVERTISING Tuh ANNER ADS NEVER LEAVES HOME WITHOUT ALL APPLE GADGETS, VINTAGE ITALIAN BICYCLE, AND IRONIC SWEATER VEST FAVORITE AD LINE "ANYTHING IS POSSIBLE WHEN YOU SMELL LIKE AN OLD SPICE MAN. I'M ON A HORSE" DRINK OF CHOICE ORGANIC BREW FROM THE LOCAL KICKSTAND COFFEE SHOP BuySellAds. CLIENT BRIEF 出 THE EVOLUTION OF THE ADVERTISING EXECUTIVE From the Mad Men of the '60s to the social butterflies of 2011, advertising executives have evolved and helped to shape the face of advertising over the past 50 years. Here we examine the quirks and habits of these advertising monoliths. 1960s THE ADVERTISING PLAYBOY This advertising executive was a real party animal and never far away from an Old Fashioned and a lit cigarette. U.S. ROAD МАР BIGGEST CLIENT LUCKY STRIKE CIGARETTES, WOOLSWORTH, & WILD TURKEY BOURBON FAVORITE TECH LEAK-FREE BALL-POINT PEN CURRENT AD CAMPAIGN FULL-PAGE VACUUM ADVERTISEMENTS FOR HOUSEWIVES Jor, every home-maker IN "LIFE" MAGAZINE, LUCKY STRIKE BILLBOARD ADS NEAR HIGH SCHOOLS, AND BRAND-NEW COLOR TELEVISION COMMERCIALS NEVER LEAVES НОМЕ WITHOUT GREY FEDORA, SUIT JACKET, CARTON OF CIGARETTES FAVORITE AD LINE "IT'S TOASTED" DRINK OF CHOICE OLD FASHIONED 1980s THE GLOBAL SUPERSTAR This advertising executive liked to think big. Taking on international clients, booking celebrity sponsors, and making advertising about the art rather than the product. BIGGEST CLIENT APPLE COMPUTERS, PEPSI, MTV, AND GREY POUPON Madoana M. Jackson FAVORITE TECH BRAND-NEW MACHINTOSH COMPUTER & 20-POUND CELL PHONE 2:30 Buyout Meeting AMAICHI M CURRENT AD CAMPAIGN RUNNING AN ALMOST FEATURE-LENGTH COMMERCIAL ON VIERTISING CORDING TO THE HIP, NEW TELEVISION CHANNEL MTV. CURRENTLY FIGURING OUT LICENSING RIGHTS TO "1984" FOR APPLE TELEVISION COMMERCIAL. PROMO NEVER LEAVES НОМE WITHOUT POWER SUIT, DESIGNER WATCH, MICHAEL JACKSON CASSETTE, AND RAYBANS FAVORITE AD LINE "EXCUSE ME, BUT DO YOU HAVE ANY GREY POUPON?" DRINK OF CHOICE WHATEVER IS THE NEWEST AND TRENDIEST DRINK SOGGI THE ADVERTISING TECHIE The world was brimming with new technology and fast-growing dot com businesses. This advertising executive worked around the clock to take advantage of both. NOA I.... BIGGEST CLIENT IBM, CALVIN KLEIN, 7UP, AND CALIFORNIA MILK BOARD .. .... FAVORITE TECH CD ROMS, PALM PILOT, AND THE WORLD WIDE WEB NEW KTOS UP ON THE CURRENT AD CAMPAIGN LAUNCHING A SERIES OF INNOVATIVE POP-UP ANIMATED ADS ON NETSCAPE AND LYCOS.COM, SENDING ELECTRONIC MAIL ADVERTISEMENTS, AND USING NEW KIDS ON THE BLOCK TO SPONSOR 7UP SHOOT INS &OUTS OF K CLIENT BRIEF 'LIENT INTER FO WRITING AN EMAIL IEF NEVER LEAVES НОМЕ WITHOUT NOKIA CELL PHONE, PALM PILOT, AVIATOR SUNGLASSES, AND BUSINESS-CASUAL POLOS DUM FAVORITE AD LINE "GOT MILK?" DRINK OF CHOICE STARBUCKS LATTE CURRENT THE SOCIAL BUTTERFLY The most recent evolution of the advertising executive comes in the form of the constantly connected social media addict who voraciously creates humorous and viral content, BIGGEST CLIENT OLD SPICE, COMEDY CENTRAL, MULTITUDE OF SOCIAL MEDIA START-UPS FAVORITE TECH IPAD, IPOD, IPHONE, ILIFESUPPORT GUERILLA AD CAMPAIGN HOW TO PLAN You CURRENT AD CAMPAIGN PRODUCING AND DISPLAYING SEVERAL VIRAL VIDEO ADVERTISEMENTS THROUGH YOUTUBE AND VIMEO, BANNER CAMPAIGNS, PAY-PER-CLICK SEO RANKING, AND SOME SLIGHTLY ILLEGAL GUERILLA ADVERTISING Tuh ANNER ADS NEVER LEAVES HOME WITHOUT ALL APPLE GADGETS, VINTAGE ITALIAN BICYCLE, AND IRONIC SWEATER VEST FAVORITE AD LINE "ANYTHING IS POSSIBLE WHEN YOU SMELL LIKE AN OLD SPICE MAN. I'M ON A HORSE" DRINK OF CHOICE ORGANIC BREW FROM THE LOCAL KICKSTAND COFFEE SHOP BuySellAds. CLIENT BRIEF 出 THE EVOLUTION OF THE ADVERTISING EXECUTIVE From the Mad Men of the '60s to the social butterflies of 2011, advertising executives have evolved and helped to shape the face of advertising over the past 50 years. Here we examine the quirks and habits of these advertising monoliths. 1960s THE ADVERTISING PLAYBOY This advertising executive was a real party animal and never far away from an Old Fashioned and a lit cigarette. U.S. ROAD МАР BIGGEST CLIENT LUCKY STRIKE CIGARETTES, WOOLSWORTH, & WILD TURKEY BOURBON FAVORITE TECH LEAK-FREE BALL-POINT PEN CURRENT AD CAMPAIGN FULL-PAGE VACUUM ADVERTISEMENTS FOR HOUSEWIVES Jor, every home-maker IN "LIFE" MAGAZINE, LUCKY STRIKE BILLBOARD ADS NEAR HIGH SCHOOLS, AND BRAND-NEW COLOR TELEVISION COMMERCIALS NEVER LEAVES НОМЕ WITHOUT GREY FEDORA, SUIT JACKET, CARTON OF CIGARETTES FAVORITE AD LINE "IT'S TOASTED" DRINK OF CHOICE OLD FASHIONED 1980s THE GLOBAL SUPERSTAR This advertising executive liked to think big. Taking on international clients, booking celebrity sponsors, and making advertising about the art rather than the product. BIGGEST CLIENT APPLE COMPUTERS, PEPSI, MTV, AND GREY POUPON Madoana M. Jackson FAVORITE TECH BRAND-NEW MACHINTOSH COMPUTER & 20-POUND CELL PHONE 2:30 Buyout Meeting AMAICHI M CURRENT AD CAMPAIGN RUNNING AN ALMOST FEATURE-LENGTH COMMERCIAL ON VIERTISING CORDING TO THE HIP, NEW TELEVISION CHANNEL MTV. CURRENTLY FIGURING OUT LICENSING RIGHTS TO "1984" FOR APPLE TELEVISION COMMERCIAL. PROMO NEVER LEAVES НОМE WITHOUT POWER SUIT, DESIGNER WATCH, MICHAEL JACKSON CASSETTE, AND RAYBANS FAVORITE AD LINE "EXCUSE ME, BUT DO YOU HAVE ANY GREY POUPON?" DRINK OF CHOICE WHATEVER IS THE NEWEST AND TRENDIEST DRINK SOGGI THE ADVERTISING TECHIE The world was brimming with new technology and fast-growing dot com businesses. This advertising executive worked around the clock to take advantage of both. NOA I.... BIGGEST CLIENT IBM, CALVIN KLEIN, 7UP, AND CALIFORNIA MILK BOARD .. .... FAVORITE TECH CD ROMS, PALM PILOT, AND THE WORLD WIDE WEB NEW KTOS UP ON THE CURRENT AD CAMPAIGN LAUNCHING A SERIES OF INNOVATIVE POP-UP ANIMATED ADS ON NETSCAPE AND LYCOS.COM, SENDING ELECTRONIC MAIL ADVERTISEMENTS, AND USING NEW KIDS ON THE BLOCK TO SPONSOR 7UP SHOOT INS &OUTS OF K CLIENT BRIEF 'LIENT INTER FO WRITING AN EMAIL IEF NEVER LEAVES НОМЕ WITHOUT NOKIA CELL PHONE, PALM PILOT, AVIATOR SUNGLASSES, AND BUSINESS-CASUAL POLOS DUM FAVORITE AD LINE "GOT MILK?" DRINK OF CHOICE STARBUCKS LATTE CURRENT THE SOCIAL BUTTERFLY The most recent evolution of the advertising executive comes in the form of the constantly connected social media addict who voraciously creates humorous and viral content, BIGGEST CLIENT OLD SPICE, COMEDY CENTRAL, MULTITUDE OF SOCIAL MEDIA START-UPS FAVORITE TECH IPAD, IPOD, IPHONE, ILIFESUPPORT GUERILLA AD CAMPAIGN HOW TO PLAN You CURRENT AD CAMPAIGN PRODUCING AND DISPLAYING SEVERAL VIRAL VIDEO ADVERTISEMENTS THROUGH YOUTUBE AND VIMEO, BANNER CAMPAIGNS, PAY-PER-CLICK SEO RANKING, AND SOME SLIGHTLY ILLEGAL GUERILLA ADVERTISING Tuh ANNER ADS NEVER LEAVES HOME WITHOUT ALL APPLE GADGETS, VINTAGE ITALIAN BICYCLE, AND IRONIC SWEATER VEST FAVORITE AD LINE "ANYTHING IS POSSIBLE WHEN YOU SMELL LIKE AN OLD SPICE MAN. I'M ON A HORSE" DRINK OF CHOICE ORGANIC BREW FROM THE LOCAL KICKSTAND COFFEE SHOP BuySellAds. CLIENT BRIEF 出 THE EVOLUTION OF THE ADVERTISING EXECUTIVE From the Mad Men of the '60s to the social butterflies of 2011, advertising executives have evolved and helped to shape the face of advertising over the past 50 years. Here we examine the quirks and habits of these advertising monoliths. 1960s THE ADVERTISING PLAYBOY This advertising executive was a real party animal and never far away from an Old Fashioned and a lit cigarette. U.S. ROAD МАР BIGGEST CLIENT LUCKY STRIKE CIGARETTES, WOOLSWORTH, & WILD TURKEY BOURBON FAVORITE TECH LEAK-FREE BALL-POINT PEN CURRENT AD CAMPAIGN FULL-PAGE VACUUM ADVERTISEMENTS FOR HOUSEWIVES Jor, every home-maker IN "LIFE" MAGAZINE, LUCKY STRIKE BILLBOARD ADS NEAR HIGH SCHOOLS, AND BRAND-NEW COLOR TELEVISION COMMERCIALS NEVER LEAVES НОМЕ WITHOUT GREY FEDORA, SUIT JACKET, CARTON OF CIGARETTES FAVORITE AD LINE "IT'S TOASTED" DRINK OF CHOICE OLD FASHIONED 1980s THE GLOBAL SUPERSTAR This advertising executive liked to think big. Taking on international clients, booking celebrity sponsors, and making advertising about the art rather than the product. BIGGEST CLIENT APPLE COMPUTERS, PEPSI, MTV, AND GREY POUPON Madoana M. Jackson FAVORITE TECH BRAND-NEW MACHINTOSH COMPUTER & 20-POUND CELL PHONE 2:30 Buyout Meeting AMAICHI M CURRENT AD CAMPAIGN RUNNING AN ALMOST FEATURE-LENGTH COMMERCIAL ON VIERTISING CORDING TO THE HIP, NEW TELEVISION CHANNEL MTV. CURRENTLY FIGURING OUT LICENSING RIGHTS TO "1984" FOR APPLE TELEVISION COMMERCIAL. PROMO NEVER LEAVES НОМE WITHOUT POWER SUIT, DESIGNER WATCH, MICHAEL JACKSON CASSETTE, AND RAYBANS FAVORITE AD LINE "EXCUSE ME, BUT DO YOU HAVE ANY GREY POUPON?" DRINK OF CHOICE WHATEVER IS THE NEWEST AND TRENDIEST DRINK SOGGI THE ADVERTISING TECHIE The world was brimming with new technology and fast-growing dot com businesses. This advertising executive worked around the clock to take advantage of both. NOA I.... BIGGEST CLIENT IBM, CALVIN KLEIN, 7UP, AND CALIFORNIA MILK BOARD .. .... FAVORITE TECH CD ROMS, PALM PILOT, AND THE WORLD WIDE WEB NEW KTOS UP ON THE CURRENT AD CAMPAIGN LAUNCHING A SERIES OF INNOVATIVE POP-UP ANIMATED ADS ON NETSCAPE AND LYCOS.COM, SENDING ELECTRONIC MAIL ADVERTISEMENTS, AND USING NEW KIDS ON THE BLOCK TO SPONSOR 7UP SHOOT INS &OUTS OF K CLIENT BRIEF 'LIENT INTER FO WRITING AN EMAIL IEF NEVER LEAVES НОМЕ WITHOUT NOKIA CELL PHONE, PALM PILOT, AVIATOR SUNGLASSES, AND BUSINESS-CASUAL POLOS DUM FAVORITE AD LINE "GOT MILK?" DRINK OF CHOICE STARBUCKS LATTE CURRENT THE SOCIAL BUTTERFLY The most recent evolution of the advertising executive comes in the form of the constantly connected social media addict who voraciously creates humorous and viral content, BIGGEST CLIENT OLD SPICE, COMEDY CENTRAL, MULTITUDE OF SOCIAL MEDIA START-UPS FAVORITE TECH IPAD, IPOD, IPHONE, ILIFESUPPORT GUERILLA AD CAMPAIGN HOW TO PLAN You CURRENT AD CAMPAIGN PRODUCING AND DISPLAYING SEVERAL VIRAL VIDEO ADVERTISEMENTS THROUGH YOUTUBE AND VIMEO, BANNER CAMPAIGNS, PAY-PER-CLICK SEO RANKING, AND SOME SLIGHTLY ILLEGAL GUERILLA ADVERTISING Tuh ANNER ADS NEVER LEAVES HOME WITHOUT ALL APPLE GADGETS, VINTAGE ITALIAN BICYCLE, AND IRONIC SWEATER VEST FAVORITE AD LINE "ANYTHING IS POSSIBLE WHEN YOU SMELL LIKE AN OLD SPICE MAN. I'M ON A HORSE" DRINK OF CHOICE ORGANIC BREW FROM THE LOCAL KICKSTAND COFFEE SHOP BuySellAds. CLIENT BRIEF 出 THE EVOLUTION OF THE ADVERTISING EXECUTIVE From the Mad Men of the '60s to the social butterflies of 2011, advertising executives have evolved and helped to shape the face of advertising over the past 50 years. Here we examine the quirks and habits of these advertising monoliths. 1960s THE ADVERTISING PLAYBOY This advertising executive was a real party animal and never far away from an Old Fashioned and a lit cigarette. U.S. ROAD МАР BIGGEST CLIENT LUCKY STRIKE CIGARETTES, WOOLSWORTH, & WILD TURKEY BOURBON FAVORITE TECH LEAK-FREE BALL-POINT PEN CURRENT AD CAMPAIGN FULL-PAGE VACUUM ADVERTISEMENTS FOR HOUSEWIVES Jor, every home-maker IN "LIFE" MAGAZINE, LUCKY STRIKE BILLBOARD ADS NEAR HIGH SCHOOLS, AND BRAND-NEW COLOR TELEVISION COMMERCIALS NEVER LEAVES НОМЕ WITHOUT GREY FEDORA, SUIT JACKET, CARTON OF CIGARETTES FAVORITE AD LINE "IT'S TOASTED" DRINK OF CHOICE OLD FASHIONED 1980s THE GLOBAL SUPERSTAR This advertising executive liked to think big. Taking on international clients, booking celebrity sponsors, and making advertising about the art rather than the product. BIGGEST CLIENT APPLE COMPUTERS, PEPSI, MTV, AND GREY POUPON Madoana M. Jackson FAVORITE TECH BRAND-NEW MACHINTOSH COMPUTER & 20-POUND CELL PHONE 2:30 Buyout Meeting AMAICHI M CURRENT AD CAMPAIGN RUNNING AN ALMOST FEATURE-LENGTH COMMERCIAL ON VIERTISING CORDING TO THE HIP, NEW TELEVISION CHANNEL MTV. CURRENTLY FIGURING OUT LICENSING RIGHTS TO "1984" FOR APPLE TELEVISION COMMERCIAL. PROMO NEVER LEAVES НОМE WITHOUT POWER SUIT, DESIGNER WATCH, MICHAEL JACKSON CASSETTE, AND RAYBANS FAVORITE AD LINE "EXCUSE ME, BUT DO YOU HAVE ANY GREY POUPON?" DRINK OF CHOICE WHATEVER IS THE NEWEST AND TRENDIEST DRINK SOGGI THE ADVERTISING TECHIE The world was brimming with new technology and fast-growing dot com businesses. This advertising executive worked around the clock to take advantage of both. NOA I.... BIGGEST CLIENT IBM, CALVIN KLEIN, 7UP, AND CALIFORNIA MILK BOARD .. .... FAVORITE TECH CD ROMS, PALM PILOT, AND THE WORLD WIDE WEB NEW KTOS UP ON THE CURRENT AD CAMPAIGN LAUNCHING A SERIES OF INNOVATIVE POP-UP ANIMATED ADS ON NETSCAPE AND LYCOS.COM, SENDING ELECTRONIC MAIL ADVERTISEMENTS, AND USING NEW KIDS ON THE BLOCK TO SPONSOR 7UP SHOOT INS &OUTS OF K CLIENT BRIEF 'LIENT INTER FO WRITING AN EMAIL IEF NEVER LEAVES НОМЕ WITHOUT NOKIA CELL PHONE, PALM PILOT, AVIATOR SUNGLASSES, AND BUSINESS-CASUAL POLOS DUM FAVORITE AD LINE "GOT MILK?" DRINK OF CHOICE STARBUCKS LATTE CURRENT THE SOCIAL BUTTERFLY The most recent evolution of the advertising executive comes in the form of the constantly connected social media addict who voraciously creates humorous and viral content, BIGGEST CLIENT OLD SPICE, COMEDY CENTRAL, MULTITUDE OF SOCIAL MEDIA START-UPS FAVORITE TECH IPAD, IPOD, IPHONE, ILIFESUPPORT GUERILLA AD CAMPAIGN HOW TO PLAN You CURRENT AD CAMPAIGN PRODUCING AND DISPLAYING SEVERAL VIRAL VIDEO ADVERTISEMENTS THROUGH YOUTUBE AND VIMEO, BANNER CAMPAIGNS, PAY-PER-CLICK SEO RANKING, AND SOME SLIGHTLY ILLEGAL GUERILLA ADVERTISING Tuh ANNER ADS NEVER LEAVES HOME WITHOUT ALL APPLE GADGETS, VINTAGE ITALIAN BICYCLE, AND IRONIC SWEATER VEST FAVORITE AD LINE "ANYTHING IS POSSIBLE WHEN YOU SMELL LIKE AN OLD SPICE MAN. I'M ON A HORSE" DRINK OF CHOICE ORGANIC BREW FROM THE LOCAL KICKSTAND COFFEE SHOP BuySellAds. CLIENT BRIEF 出 THE EVOLUTION OF THE ADVERTISING EXECUTIVE From the Mad Men of the '60s to the social butterflies of 2011, advertising executives have evolved and helped to shape the face of advertising over the past 50 years. Here we examine the quirks and habits of these advertising monoliths. 1960s THE ADVERTISING PLAYBOY This advertising executive was a real party animal and never far away from an Old Fashioned and a lit cigarette. U.S. ROAD МАР BIGGEST CLIENT LUCKY STRIKE CIGARETTES, WOOLSWORTH, & WILD TURKEY BOURBON FAVORITE TECH LEAK-FREE BALL-POINT PEN CURRENT AD CAMPAIGN FULL-PAGE VACUUM ADVERTISEMENTS FOR HOUSEWIVES Jor, every home-maker IN "LIFE" MAGAZINE, LUCKY STRIKE BILLBOARD ADS NEAR HIGH SCHOOLS, AND BRAND-NEW COLOR TELEVISION COMMERCIALS NEVER LEAVES НОМЕ WITHOUT GREY FEDORA, SUIT JACKET, CARTON OF CIGARETTES FAVORITE AD LINE "IT'S TOASTED" DRINK OF CHOICE OLD FASHIONED 1980s THE GLOBAL SUPERSTAR This advertising executive liked to think big. Taking on international clients, booking celebrity sponsors, and making advertising about the art rather than the product. BIGGEST CLIENT APPLE COMPUTERS, PEPSI, MTV, AND GREY POUPON Madoana M. Jackson FAVORITE TECH BRAND-NEW MACHINTOSH COMPUTER & 20-POUND CELL PHONE 2:30 Buyout Meeting AMAICHI M CURRENT AD CAMPAIGN RUNNING AN ALMOST FEATURE-LENGTH COMMERCIAL ON VIERTISING CORDING TO THE HIP, NEW TELEVISION CHANNEL MTV. CURRENTLY FIGURING OUT LICENSING RIGHTS TO "1984" FOR APPLE TELEVISION COMMERCIAL. PROMO NEVER LEAVES НОМE WITHOUT POWER SUIT, DESIGNER WATCH, MICHAEL JACKSON CASSETTE, AND RAYBANS FAVORITE AD LINE "EXCUSE ME, BUT DO YOU HAVE ANY GREY POUPON?" DRINK OF CHOICE WHATEVER IS THE NEWEST AND TRENDIEST DRINK SOGGI THE ADVERTISING TECHIE The world was brimming with new technology and fast-growing dot com businesses. This advertising executive worked around the clock to take advantage of both. NOA I.... BIGGEST CLIENT IBM, CALVIN KLEIN, 7UP, AND CALIFORNIA MILK BOARD .. .... FAVORITE TECH CD ROMS, PALM PILOT, AND THE WORLD WIDE WEB NEW KTOS UP ON THE CURRENT AD CAMPAIGN LAUNCHING A SERIES OF INNOVATIVE POP-UP ANIMATED ADS ON NETSCAPE AND LYCOS.COM, SENDING ELECTRONIC MAIL ADVERTISEMENTS, AND USING NEW KIDS ON THE BLOCK TO SPONSOR 7UP SHOOT INS &OUTS OF K CLIENT BRIEF 'LIENT INTER FO WRITING AN EMAIL IEF NEVER LEAVES НОМЕ WITHOUT NOKIA CELL PHONE, PALM PILOT, AVIATOR SUNGLASSES, AND BUSINESS-CASUAL POLOS DUM FAVORITE AD LINE "GOT MILK?" DRINK OF CHOICE STARBUCKS LATTE CURRENT THE SOCIAL BUTTERFLY The most recent evolution of the advertising executive comes in the form of the constantly connected social media addict who voraciously creates humorous and viral content, BIGGEST CLIENT OLD SPICE, COMEDY CENTRAL, MULTITUDE OF SOCIAL MEDIA START-UPS FAVORITE TECH IPAD, IPOD, IPHONE, ILIFESUPPORT GUERILLA AD CAMPAIGN HOW TO PLAN You CURRENT AD CAMPAIGN PRODUCING AND DISPLAYING SEVERAL VIRAL VIDEO ADVERTISEMENTS THROUGH YOUTUBE AND VIMEO, BANNER CAMPAIGNS, PAY-PER-CLICK SEO RANKING, AND SOME SLIGHTLY ILLEGAL GUERILLA ADVERTISING Tuh ANNER ADS NEVER LEAVES HOME WITHOUT ALL APPLE GADGETS, VINTAGE ITALIAN BICYCLE, AND IRONIC SWEATER VEST FAVORITE AD LINE "ANYTHING IS POSSIBLE WHEN YOU SMELL LIKE AN OLD SPICE MAN. I'M ON A HORSE" DRINK OF CHOICE ORGANIC BREW FROM THE LOCAL KICKSTAND COFFEE SHOP BuySellAds. CLIENT BRIEF 出