Event ROI & Measurement Trends

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A recent study by GES and BtoB magazine concluded that 60% of respondents are less than satisfied with measurement of their events. Most everyone collect metrics but not everyone is measuring the right thing. Are you?
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Published by Global Experience Specialis...
Designed by Ethan Starkweather
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Added: 5 months ago

Rank: 2403 of 4795 in Business

Tags: Event Management, trade show, ROI, Social media, marketing

Source: http://defyingconvention.ges.com/marketing/event-roi-do-your-peers-have-it-figured-out

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