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Event ROI & Measurement Trends

shared by GES on Nov 30, 2012 in Business

Event ROI & Measurement Trends

shared by GES on Nov 30, 2012 in Business

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A recent study by GES and BtoB magazine concluded that 60% of respondents are less than satisfied with measurement of their events. Most everyone collect metrics but not everyone is measuring the righ...
Rank: 2739 of 16431 in Business

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