Event Demographic Statistics

THE BUILDER SHOW 2011 | EVENT DATE 03.08.11-03.11.11 PARTICIPATION & ATTENDANCE ATTENDANCE BY INDUSTRY TOP INDUSTRIES TOTAL BOOTHS 19.83% Security Dealer/Installer 1,899 17.89% Commercial Systems Integ. 9.09% Security Equipment Manuf. 9.08% Other Industry Professional 8.78% Distributor 19.83% 5.11% No Response TOTAL VISITORS 4.84% Central Station 249,566 3.87% Retail 3.87% 3.42% Security Consulting Firm 2.41% Government Agency - Fed. 4.84% 2.16% Residential Systems Integ. 17.89% 1.94% Manufacturing Facility 1.93% Government Agency - Local 79 26 1,396 5.11% Avg. Number of Leads per Booth Across 8.78% 1.75% Security Guard Service 1.61% Information Technology 3 Day Event 1.55% Communications Avg. Number of Leads per Booth per Day 1.39% Educational Institution 9.08% 9.09% 1.38% Hospitality/Hotel/Casino Most Leads to 1.01% Law Enforcement One Booth in 0.95% Financial Institution a Single Day SIZE OF ATTENDEE COMPANIES Owner/Senior/Executive Mgmt ATTENDEE OCCUPATIONS 42.52% 21.17% Sales/Marketing 9.18% Security Management (VP/Dir/Mgr) 1-49 Employees 100-249 Employees 61.98% 7.86% 8.33% Technician/Installer Integrator No Response 50-99 Employees 4.28% 10,000 - 24,999 Employees 6.52% 7.14% Engineering 6.39% 3.61% Other 42.52% 2.45% Operations/Building/Facility Mgmt Information Technology 3.98% 1,000 - 4,999 Employees 500-999 Employees 250-499 Employees 2.21% 61.98% 3.10% Law Enforcement/Public Safety 0.73% Facility/Loss Prevention Human Resource Management 1.47% 2.42% 21.17% 5,000 - 9,999 Employees 1.37% 25,000+ Employees 2.10% 0.64% 0.54% Electrical Contractor