European Image Trends

iStockphoto by EURO TRENDS The latest image trends in Europe say a lot about the local landscape right now. From a slow economic recovery to a growing demand for local imagery, the continent appears to be looking increasingly inward. Local CONTENT is KING 2012 90% 2011 80% Desire for local content has increased in the last year. Power to the People Imagery of people made up 80% of the top 100 downloads in Europe in 2012 80% O Europe 75% O North America 37% D Asia World Leaders Around the world, different image categories led the top 100 downloads: 20% Sport and Sporting Activities (London 2012 FTW) 20% Eco/Environmental 23% Play and Fun 37% Celebration and Enjoyment 37% Friends and Family