European Consumer Adoption of Connected CE Devices

PARKS CONNECTED CONSUMER in EUROPE ASSOCIATES Connected CE 45% of broadband households in the U.K., Germany, Spain, and France have a smart TV, with the highest penetration in Germany. 57% of broadband households in the U.K., Germany, Spain, and France own at least one Internet-connected CE device (smart TV, smart Blu-ray player, PVR, gaming console, or streaming media device). 15% of Western European broadband households own a streaming media device. Highest penetration is in the U.K., where 20% of broadband households have a streaming media device. 8% of U.K. broadband households have at least one smart watch-adoption is 125 bpm 10% in Spain, 6% in France, and 7% in Germany. 12% of Spanish broadband households plan to purchase a smart watch in the next 12 months, while 8% in the U.K. and 10% in Germany and France plan to make this purchase. 21% of U.K. broadband households with at least one Internet-connected CE use a DVR most frequently to access online video content, compared to 5% or less in France, Germany, or Spain. © Parks Associates www.parksassociates.com/europe