Engaging and Regulating B2b Buyers
shared by ankitguptaa on Apr 15
79
views
1
fave
0
comments
A survey of over 2000 key business and IT Decision Makers was conducted by SterlingKor to find out how B2B Vendors can engage and sell their products. Continue reading to learn more about how the vend...
ors interact with these IT and Tech buyers and what type of content they connect with.
Purchase decisions are most influenced by social, media and video content.
The survey showed that:
· 45% buyers were influenced by a seller’s social existence
· 55% buyers search for product reviews
· 41% purchased the product within a month of seeing a mobile ad
· B2B companies look for information in small chunks
What is regulating B2B buyers?
Contestants: 2200 business and IT decision makers
Date: July and August
B2B was, is and will always be about long-term relationships. Nowadays, it has become even more important to cultivate lasting relationships by providing useful content that binds potential buyers so that they are able to make conversant decisions about your brand and products/services. Social, Mobile and Video content have become the key influencers for B2B buyers who seek vendors who provide value for time and money. B2B market has changed dramatically. How much buyers and trust you gain in the coming time depends on how well your B2B organization delivers the required content.
According to a study by the International data Group, B2B buyers are greatly affected by Mobile, video and social media in making business and IT purchase decisions.
When making decisions, B2b buyers source information from:
· 92% Technology Websites
· 60% Vendor Websites
· 58% Print Publications Related to Technology
Social Media
The following shows the satisfaction and assurance levels of buyers by a company’s social presence and engagement:
· 45% buyers positively influenced by socially active companies
· 43% buyers are likely to buy from social companies
· 43% would probably recommend such companies
· 56% buyers search for product information on social media sites
· 55% seek reviews on social media websites
· 54% look for vendor responses to queries on social sites
Mobile
Mobile applications are seen to be growing and improving rapidly because they provide a convenient platform for buyers to make decisions from anywhere and at any given time. Out of 75% B2B tech buyers two or more mobile devices:
· 41% purchased a product within six months of seeing a mobile ad
· 36% looked for a product in a retail store after seeing a mobile ad
· 40% mobile ad of technology products lead potential buyers to click on it
Video
Videos are all the rage these days among internet users. They provide a buyer with a research benefit so they can properly see the product or service and make informed decisions.
· 54% internet users visited the vendor website or contacted the vendor for additional information
· 72% researched the product within three months after seeing the video.
· 45% searched for the products in retail stores
· 46% actually bought the product
· 28% buyers added vendors to the consideration list
Gist
· B2B buyers are influenced by social selling tactics
· Social, Mobile and Video are cultivating B2B relationships
· Vendor transparency and social presence helps in making informed purchase decisions
· B2B communities seek industry concerned leadership
· B2B buyers seek information in convenient small chunks
Source
http://www.e...om/buyers/Category
BusinessGet a Quote
