End of the Reel: Analysis of the Online Movie Streaming, DVD & Video Game Rental Industry

END OF THE REEL ANALYSIS OF THE ONLINE MOVIE STREAMING, DVD & VIDEO GAME RENTAL TAKE PROD. TITLE RULL ба INDUSTRY WITHIN THE UNITED STATES SCENE 7 Timeline Eadweard Muybridge invented the zoopraxiscope Edison Company invented the kinetoscope Louis and August Lumiere invented portable motion-picture New Jersey had first drive-in movie theater About 200 television sets were in use First broadcast of commercial television cameras, film processing units, and the cinematographe 9,000 movie theaters opened in the United States Universal Pictures was the first major film studio Western Electric & Warner Bros. developed movies with sound - J.L.Baird created the first television system 1,000,000 TV's are used RCS sold 20,000 color television sets HDTV is introduced into the market Dolby surround sound beame available for home system America 1878 1890 1895,909, 1912,925,926,934,936,941,949 1956,198',982,983, 1985 1987 1991 1997 1999 2002 2006 2007 2008 1995 2005 2010 Nintendo was introduced in Japan Nintendo was introduced in United States Blockbuster rental service opened Apple started its first tablet project 802.11 wireless technologies were Microsoft Tablet PC was invented used for cashier systems Philips, Sony, Toshiba, and Panasonic invented the DVD - Digital Video Disc Gamefly was founded Xbox 360 became available Nintendo Wii and Playstation 3 released Apple created the iPhone Google developed Android software Apple introduced the iPad Over 80 new tablets compete with iPad Netflix was founded Demographic Statistics in 2011 Demographic 18-24 25-34 35-44 45-54 55-64 64+ 64% 71% 75% 82% 84% 85% 80% of people in the US are 77% of people worldwide are online video users, in 2011 Percentage of worldwide online video users, in 2011 online video Service Information users, in 2011 elD Ads Video Game DVD Rental Rental Instant Streaming Mobile Version Game Consoles Membership No Video Advertisement NETFLIX hulu redbox amazon Netflix Trial: One month free *Cancel anytime Hulu: No Trial Completely free Delivery: Instant disc at kiosk Prime Instant Video Trial: One month free Delivery: One business day via mail Hulu Plus Trial: One week free *Cancel anytime *No late fees Delivery: *Unlimifed free two-day shipping *One-day shipping for $3.99 / Ítem Rental Plan: $7.99 / month One DVD out at a time DVD rentals: $1.20 / day plus tax Delivery: Instant streaming Instant Stream: $7.99 / month *Unlimited streaming *One simultaneous stream allowed per account Instant Stream: $7.99 / month Blu-ray Disc Rentals: $1.50 / day plus tax 48-Hour Rental: 1-Click for $3.99 *Stream on any device *Option to purchase Video Game Rentals: Both: $15.98 / month Blue-Ray Disc Rental: $2.00 *No late fees *Unlimited streaming $2.00 / day plus tax Prime Instant Video Plan: $79.00 / year *Unlimited streaming $ Ads cribers per Month Redbox 4 Million CRACKLE Netflix 23.94 Million BLOCKBUSTER No Trial GAMEFLY General Plan: Completely free movie and TV-show streaming on any platform Blockbuster Trial: 30 days free *Cancel anytime Delivery: 4 - 5 days: standard 2 -3 days: priority 1 Disc Plan: $9.99 / month Gamefly Trial: One month free and two free months of Hulu Plus *Cancel anytime Delivery: 1- 2 business day via mail Crackle 0 2.2 Million Delivery: Instant streaming *Owned by Sony One-Game Plan: $15.95 / month plus tax *No late fees 2 Disc Plan: $14.99 / month Hulu 2 Million Two-Game Plan: $22.95 / month plus tax *No late fees 3 Disc Plan: $19.99 / month *All plans: unlimited rentals *New releases available before Netflix & Redbox Blockbuster 3.6 Million Gamefly Over 1 Million Twitter Follows Facebook Likes Netflix: 202k Netflix: 3.5 Million Hulu: 84.9k Hulu: 1 Million Redbox: 4.8 Million Redbox: 53.8k Amazon: Amazon: 203.6k 149K Gamefly: 20.8k Gamefly: 1.1 Million Blockbuster: 20.1k Blockbuster: 696k Crackle: Crackle: 34.7k 301k 2.955 9,369 221 9.3k 6A63 4,450 4.188 Amazon Crackle Blockbuster Gamefly Redbox Hulu Netflix 16.3k 18k 18.2k 3.343 2,955 3.3к 56.6 Tweets Mentions Contrasting Measures CRACKLE hulu NETFLIX Who is Watching? <18 - 24 years old: 36% 25 - 44 years old: 35% 45+ years old: 29% <18 - 24 years old: 16% 25 - 44 years old: 48% 45+ years old: 36% <18 - 24 years old: 46% 25 - 44 years old: 33% 45+ years old: 21% Mobile Devices iPad: 1% Cell Phones: 2% How People Watch? Mobile Devices iPad: 4% Cell Phones: 4% Gaming Consoles Wii: 3% PS3: 3% Xbox: 2% Gaming Consoles Wii: 25% PS3: 13% Xbox: 12% Computer: 89% Mobile Devices: 3% Gaming Consoles: 8% Gaming Consoles: 50% Mobile Devices: 8% Computer: 42% Connecting Computer to a TV: 20% Connecting Computer to a iV: 14% Alternatives for What People Watch? Movies & Videos iPhone audience Hulu: 82% reach of mobile retail: 90.6% TV shows: 73% Movies: 9% Both: 18% TV shows: 19% Movies: 47% Both: 34% Redbox: 82% amazon Blockbuster's outreach: 1% of that 90.6% redbox BLOCKBUSTER Amazon: 30% Who is Amazon's outreach: Watching? 43% of that 90.6% <18 - 24 years old: 27% 25 - 44 years old: 50% 45+ years old: 23% <18 - 24 years old: 24% 25 - 44 years old: 48% 45+ years old: 28% 68% of the U.S. Population lives within a five-minute drive of a Redbox location Roughly 10% of Blockbuster stores closed in the U.S. in 2012 <18 - 24 years old: 55% 25 - 44 years old: 33% 45+ years old: 12% GAMEFLY Mobile Device Analysis redbox. redbox The Cabin in the Weds Design: Unified between phone devices тe Vow MLLBAY The Cabinin teWxds U Underworld Avakening Functionality: Browse available DVD rentals; enter your location to find nearby kiosks which are available in a unique map view with directions Underworld: Avakening (DLU-n. Katr Pery Pat of M Get an Katy Pery Part of Me B.U- ONO ELECIO KOSK Compatibility: WiFi, 3G, and 4G Mobile Availability: iPod, iPhone, and Android platforms Design: Unified between phone devices; tablet devices are designed differently Saan - Q Functionality: Watch full season episodes of popular shows; resume watching from where you left off on your TV or anofher supported device Compatiblity: WIFI, 3G, and 4G Grisodes Fen y Biax Parat OfADg Sesom Fanily y Mobile Availability: iPod, iPad, iPhone, Android platforms, and mobile tablets NETFLIX KLND IERICHO 12 NETELIX 23 29 Inaant Ourun 36 Design: Unified between all mobile devices Functionality: Browse, search, rate, and begin watching on one device and resume on another Subscribers for New Pricing Structure: Both Plans: 36% Streaming Only: 23% DVD's Only: 12% Unsubscibing: 29% Compatibility: WiFi, 3G, and 4G Mobile Availability: iPod, iPad, iPhone, Android platforms, and mobile tablets CRACKLE CRACKIE TALLADEGA NIGHTS Design: Unified between all mobile Full Episoces devices The E-Girtriend TVPGIComey Shosbnten Geve Advenue Functionality: Stream hundreds of HQ movies and TV episodes in US, Canada, UK, and Australia; manage a watchlist for viewing on any device The Virgin The Contes e Conely The mplant R The CukkArd he tend The assese Compatibility: WIFI, 3G, and 4G The Nines Mobile Availability: iPod, iPad, iPhone, Android platforms, and mobile tablets Deus Ex: Human Revolution Mos Papalar stere Daus Ex 9.4 Design: Unified between all mobile devices ENFAMONS 2 PS3 Functionality: Manage your Gamefly account fhrough the mobile application Uer Bestels MAFS Now Bours Compatibility: WIFI, 3G, and 4G e.et vedmot a New Besters Mobile Availability: iPod, iPad, iPhone, Android platforms, and mobile tablets SBLOC amazen Mission: Impossible 3 rew ailabe in Prima instont Viceo n GIT T ETIT Ser S PM BLOCKBUSTER w tekases FeekrelinPislt Mves TY New Releass OWNIGN AREY tAmived pveetraleg Nen Releases Bleckbuster Premieres Design: Differs between Android Rre F Catulng Design: Unified between all mobile devices and Apple Phones Functionality: Manage your Blockbuster account; browse and search full inventory of games, movie rentals, and streaming videos Functionality: Browse, search, rate, and begin watching on one device and resume on another amazon Compatibility: WIFI, 3G, and 4G Compatibility: WiFi, 3G, and 4G Mobile Availability: iPad and mobile fablets Mobile Availability: iPod, iPhone, and Android platforms MainStreetHost.com Since 1999 Mainstreethost | @Mainstreethost | www.Mainstreethost.com Michael Biondo | @MSH_Biondo | [email protected] | blog.mainstreethost.com en.wikipedia.org | www.digitalhistory.uh.edu | www.facebook.com | www.twitter.com | www.staticbrain.com finance.yahoo.com/news | www.quantcast.com | www.netflix.com | www.crackle.com | www.hulu.com www.gamefly.com | www.redbox.com | usatoday30.usatoday.com | www.statista.com | itunes.apple.com www.blockbuster.com | www.amazon.com | play.google.com | www.dribbble.com/ejik | teehanlax.com f Subscrib Number